Middle East and Africa Tyre Market Outlook, 2029

Tire refers to a rubber covering, placed around the rim of metallic wheel to provide flexible cushion with road for traction and smooth acceleration. The modern pneumatic tires are generally made up of synthetic rubber, natural rubber, fabric, wire, carbon black and other chemical compounds. Best quality of tire helps in increasing vehicle’s performance, reduces wear and tear, minimizing rolling resistance, improves mileage and traction, and enhances grip for safety. Owing to this, tire has wide applications in two-wheelers, passenger vehicles, light and commercial trucks, buses, and military vehicles. The Middle East and African tyre market is a rapidly developing market. As the economies in the region are rapidly growing and infrastructure development is taking place throughout the region; the Middle East and Africa tyre market find itself on a suitable pedestal to grow upon. The market is expected to grow throughout the forecast period due to large scale mining activity prevalent in the different countries of the region. Along with this the growth of the market is on the back of developing public infrastructure in the region, during the forecast period. By type, radial tyres lead the overall Middle East and Africa tire market Revenue due to their superior performance and durability as compared to biased tyres. Furthermore, in terms of applications, the construction segment dominates the tyres market in the Middle East and Africa region as the countries are focusing on developing public infrastructure as a part of their vision guidelines. According to the research report "Middle East & Africa Tyre Market Overview, 2029," published by Bonafide Research, the Middle East & Africa Tyre market is projected to reach a market size of more than USD 35Billion by 2029. The tyre market in the Middle East and Africa (MEA) is diverse, segmented primarily by vehicle type, which includes passenger cars, light and heavy commercial vehicles, two-wheelers, and three-wheelers. Passenger Cars dominate the MEA tyre market, driven by a growing middle class and increased vehicle ownership. In 2021, approximately 89.56 million units of passenger car tyres were sold, reflecting robust demand fueled by urbanization and improved infrastructure. The preference for all-season tyres is notable due to their adaptability to the region's harsh climatic conditions, making them a cost-effective choice for consumers. Commercial Vehicles, categorized into light and heavy segments, are also significant contributors to the tyre market. The ongoing infrastructure projects and economic growth in the region enhance the demand for these vehicles. Light commercial vehicles (LCVs) are particularly important for logistics and transportation sectors, while heavy commercial vehicles are essential for construction and mining activities. The demand for durable and heat-resistant tyres is increasing as these vehicles often operate under extreme conditions. Two-Wheelers and Three-Wheelers represent rapidly growing segments within the MEA tyre market. The increasing popularity of two-wheelers is linked to their affordability and maneuverability in congested urban areas. Three-wheelers are gaining traction due to their utility in local transportation and delivery services.

The tyre market in the Middle East and Africa (MEA) is characterized by two primary design types: radial tyres and bias-ply tyres. Radial tyres dominate the MEA tyre market due to their superior performance characteristics, including enhanced durability, better fuel efficiency, and improved handling. This design features steel belts that run radially from the center of the tyre, providing a flexible sidewall and a stiffer tread area. As a result, radial tyres offer lower rolling resistance, which translates to better mileage and reduced heat buildup, making them ideal for the hot climates prevalent in the region. For instance, manufacturers are increasingly incorporating eco-friendly materials and advanced rubber compounds that enhance longevity while minimizing environmental impact. The demand for all-season radial tyres has surged as consumers seek versatility to cope with varying weather conditions across the MEA region. In 2023, Continental launched green tyres specifically designed for Saudi Arabia, aligning with government initiatives promoting eco-friendly practices. Bias-ply tyres, while less common than radial types, still hold a niche position in the MEA market. This design features layers of fabric cords that crisscross at angles, providing a robust structure that is particularly suited for off-road applications. Bias-ply tyres are known for their ability to withstand rough terrains and heavy loads, making them popular in agricultural and construction sectors where durability is crucial. Innovations in bias-ply tyre technology have focused on enhancing performance under extreme conditions. Manufacturers are developing specialised bias-ply tyres that offer improved traction and resistance to punctures, catering to the needs of industries like mining and agriculture prevalent in various MEA countries. The OEM segment involves tyres that are fitted to vehicles during manufacturing. These tyres are specifically designed to meet the performance requirements set by vehicle manufacturers, ensuring optimal compatibility with new vehicles. The demand for OEM tyres in the MEA region is driven by the growing automotive industry, particularly in countries like Saudi Arabia, UAE, and South Africa, where vehicle production is on the rise. As electric vehicles (EVs) become more prevalent, OEM tyre manufacturers are innovating to create tyres that cater to the unique needs of EVs, such as low rolling resistance for improved range. Distribution in this segment typically occurs through direct partnerships between tyre manufacturers and automotive producers, ensuring that the right tyres are available for new vehicle models. On the other hand, the replacement segment caters to existing vehicles needing new tyres due to wear and tear or upgrading preferences. This segment is experiencing robust growth as vehicle ownership increases across the MEA region. The replacement tyre market is characterized by a diverse range of products, including all-season, off-road, and performance-specific tyres. Distribution channels for replacement tyres include a mix of retail outlets, online sales platforms, and service centers. Major tyre retailers often collaborate with local distributors to ensure wide availability of various brands and types of tyres. Additionally, e-commerce is gaining traction as consumers increasingly prefer the convenience of online shopping for automotive products. Saudi Arabia is leading the tyre market in the Middle East and Africa (MEA) due to several key factors that contribute to its dominant position. The country accounts for approximately one-fourth of the overall regional tyre market, driven by a significant vehicle population and a robust demand for both passenger and commercial tyres. The rapid urbanization and industrial growth in Saudi Arabia have spurred extensive infrastructure development, including major construction projects that require high-quality tyres for various vehicles, particularly in the logistics and transportation sectors. Additionally, the country's affluent consumer base has led to a preference for premium and high-performance tyres, further boosting market demand. Moreover, Saudi Arabia's strategic initiatives to diversify its economy, such as Vision 2030, emphasize infrastructure enhancement and the expansion of the transportation network, which are crucial for sustaining tyre market growth. The increasing adoption of electric vehicles (EVs) in the region also drives innovation in tyre technology, prompting manufacturers to develop specialised tyres that cater to the unique demands of EVs. Furthermore, partnerships between local firms and international tyre manufacturers are enhancing production capabilities within the country, exemplified by recent joint ventures aimed at establishing tyre manufacturing facilities. This combination of economic growth, infrastructural investments, and technological advancements positions Saudi Arabia as a leader in the MEA tyre market.

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Manmayi Raval

Research Consultant

COVID-19 Impact The market in the region was affected by the pandemic like every other vertical across the globe. The impact on the tire market was crucially negative with both the OEM and replacement segment observing decline. The halt in the production of Automobiles in the market which was observed due to the onset of lockdowns hindered the growth of the market. Along with this the travel restrictions caused a declining demand in the replacement sector. Key Players: Apollo Tires, Bridgestone, CEAT Tires, Continental, Giti, Goodyears Tires, Hankook, JK tires, Kenda Kumho, Maxxis International, Michelin, MRF, Nexen Tire Corp, Pirelli, Sumitomo Rubber Industries, Titan International , Toyo Tire Corporation, Triangle Tire Co, Yokohama, Doublestar Tire, Linglong, Nankang Considered in the report • Geography: Middle East and Africa • Base Year: 2023 • Historical year: 2018 • Forecasted Year: 2029

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Countries covered • UAE • Saudi • Qatar • South Africa • Rest of the Middle East and Africa Aspects covered in the report • Market Size by Value (2018-2029F) • Market Size by Volume (2018-2029F) • Market Share by Vehicle Type • Market Share by End Use • Market Share by Design • Market Share by Sales Channel • Market Share by Country The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Automotive and Transport industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.