Middle East & Africa Floor Cleaning Equipment Market Outlook, 2029

There is a notable increase in public awareness about cleaning and its advantages across the Middle East and Africa, spurred by various initiatives and a growing emphasis on hygiene standards. In nations such as Saudi Arabia, government-led campaigns promote cleanliness as part of urban development and public health strategies, highlighting the significance of maintaining clean environments in both residential and commercial sectors. Similarly, the United Arab Emirates has experienced heightened awareness, especially in urban centers where cleanliness plays a crucial role in tourism and economic advancement. In South Africa, efforts to address pollution and advocate for sustainable practices have heightened public understanding of the vital role cleanliness plays in health and environmental conservation. The demand for general cleaning equipment, such as vacuum cleaners, floor scrubbers, and floor sweepers, is on the rise as consumers appreciate the superior efficiency and effectiveness of modern cleaning solutions over traditional methods. Floor scrubbers, in particular, are gaining popularity due to their exceptional cleaning performance, user-friendliness, and rapid surface drying capabilities, making them well-suited for commercial environments. The increasing purchasing power in these regions is further driving investments in innovative cleaning technologies that improve hygiene practices.

According to the research report "Middle East & Africa Floor cleaning equipment Market Outlook, 2029," published by Bonafide Research, the Middle East & Africa Floor cleaning equipment market is expected to reach a market size of more than USD 960 Million by 2029. The floor cleaning equipment market in the Middle East and Africa is undergoing significant expansion, fuelled by rising urbanization and an increasing focus on hygiene across multiple industries. Key players in this trend include Saudi Arabia, the UAE, and South Africa, where rapid infrastructure development and a flourishing hospitality sector are driving the demand for effective cleaning solutions. In Saudi Arabia, the on-going construction of corporate offices and residential buildings is stimulating the market, as companies seek dependable cleaning equipment to uphold stringent cleanliness standards. The UAE's thriving tourism industry further enhances the need for floor cleaning equipment, especially in hotels and restaurants that emphasize cleanliness for guest satisfaction. South Africa is also experiencing growth, spurred by a greater awareness of health and hygiene, resulting in more investments in cleaning technologies. The market is increasingly favouring floor scrubbers, which provide greater efficiency than conventional cleaning methods. n the Middle East & Africa region, Saudi Arabia is dominating due to the increasing construction of corporate offices that are directly consulting the manufacturers to purchase products and also to make a healthy relationship with manufacturers in order to maintain a profitable business and positive deals. Cleaning equipment is gaining traction, as deep cleaning and sanitization of carpets at homes are growing. In addition, the increasing construction activities in the residential sector, owing to the raising of the population, propelled the real estate market in the country. This augmented the growth of the cleaning equipment and products market. On the other hand the region consists of some countries where the consumer knowledgebase and awareness about these products is low. Couple it with the low adoption rate amongst these consumers the market witness some restrain in the growth.

The floor cleaning equipment sector in the Middle East and Africa is undergoing notable expansion, especially in the floor scrubber segment, which has established itself as the leading product type due to its effectiveness and efficiency in commercial applications. Countries such as Saudi Arabia, the UAE, and South Africa are pivotal in this growth, with Saudi Arabia taking the lead due to the rapid development of corporate offices and infrastructure projects that demand reliable cleaning solutions. Floor scrubbers are preferred for their ability to efficiently clean large spaces while upholding high hygiene standards, making them vital in sectors like hospitality and healthcare. Although vacuum cleaners and floor sweepers are also part of the market, they do not provide the same comprehensive cleaning capabilities as scrubbers in demanding environments. The increasing consumer awareness regarding health and hygiene is further driving the demand for advanced cleaning technologies. Additionally, advancements in technology are enhancing product offerings, with innovations such as automated scrubbers becoming increasingly popular among businesses seeking greater efficiency. The growth of the tourism sector in the region also contributes to the rising demand for effective cleaning equipment in hotels and public spaces.

The floor cleaning equipment sector in the Middle East and Africa is undergoing substantial growth, particularly in the commercial and residential markets, driven by urbanization and a growing emphasis on hygiene. Countries like Saudi Arabia, the UAE, and South Africa are pivotal in this development. The commercial segment is expanding swiftly, primarily due to the growth of the hospitality industry, which requires high cleaning standards to enhance the overall guest experience. Floor scrubbers are the leading products in this market, capturing a significant portion due to their efficiency in maintaining cleanliness in large venues such as hotels and shopping malls. In Saudi Arabia, the demand for sophisticated cleaning solutions is further stimulated by on-going construction initiatives and the rise of corporate office spaces. Simultaneously, the residential market is also flourishing as consumers become increasingly health-conscious and invest in cleaning equipment to uphold hygienic living spaces. The rise in consumer purchasing power enables greater investment in modern cleaning technologies, including vacuum cleaners and automated devices. Furthermore, the integration of environmentally friendly products is gaining momentum as sustainability becomes a key focus.

COVID-19 Impacts:
The floor cleaning equipment market was affected positively for the most part, with the onset of the pandemic. The need for hygiene was one of the driving factors for the floor cleaning equipment market. With this the maintenance of hygiene in the residential sector where people were spending most of the times during the nationwide lockdowns helped the market grow. On the other hand shutting down of public institutes restricted the use of floor cleaning equipment in the commercial space which hindered the market growth.



Major Companies present in the market
Nilfisk Group, Alfred Kärcher GmbH & Co. KG, Amano Corporation, Diversy, Dyson, EUREKA,; iRobot, Miele, Electrolux AB, Hoover, Biselle

Considered In the Report
• Geography: Middle East & Africa
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Aspects covered in this report
• Middle East & Africa Floor Cleaning Equipment market with its value and forecast along with its segments
• Country-wise Floor Cleaning Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• South Africa
• Qatar

By Product Type
• Vacuum Cleaner
• Floor Scrubber
• Floor Sweeper
• Others (Cordless Electric Brooms, Robocleaner)

By Application
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to fertilizer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.