Asia Pacific Halal Food & Beverage Market Outlook, 2029

The Asia-Pacific region is one of the most profitable markets available for the growth of halal food & beverage products. The region is expected to hold the largest market share during the forecasted period. The increasing Muslim population, the growing popularity of halal food among non-Muslims, and the rising awareness about food security, freshness, & nutrition are the major factors that contribute to the halal & beverage market growth in Asia-Pacific. Due to the large Muslim population in China, Muslim cuisines have inherited Chinese cooking methods, such as steaming, roasting, and stewing, which is boosting the consumption of halal food in the country. Also, lamb and mutton dishes are commonly available, owing to the presence of small Islamic restaurants and food stalls in major cities of the country. This has been helping to increase the awareness about halal food among the non-Muslim population and expand the market growth. Around 63% of the global muslim population resides in this region. Indonesia, Pakistan, India, Bangladesh and Myanmar are some of the countries with the largest Muslim population in the world.

According to the research report, “Asia-Pacific Halal Food and Beverage Market Outlook, 2029” published by Bonafide Research, the market is expected to grow with 7.51% CAGR by 2024-29. The Asia Pacific halal food and beverage market is primarily driven by the significant Muslim population in the region. This demographic factor, coupled with the increasing awareness and acceptance of halal food among non-Muslim consumers, has led to a surge in demand for halal products. Additionally, the rising disposable incomes and changing dietary preferences among consumers are further fuelling the market's growth. Moreover, the growing emphasis on food safety and quality standards has also contributed to the popularity of halal food, as it adheres to strict guidelines and regulations. Sources and related content market has been segmented on the basis of product lines to give a deeper understanding. The product lines which formed the basis of the study was – halal meat, seafood and poultry market, halal milk and milk beverages products, halal fruits and vegetables, halal grain products market, halal beverages, and halal confectionery, bakery, and other products. The various sales and distribution channels identified for halal products are hypermarkets/supermarkets, traditional retail channels in form of convenience stores, online channels, and other sales channels such as specialty stores, exhibitions, etc.

In the Asia Pacific halal food and beverage market, the product segment includes halal meat, poultry & seafood, halal milk & milk products, halal fruits & vegetables, halal grain products, beverage products, and others. Halal meat, poultry & seafood dominates the market, leading all categories due to the high demand for halal-certified proteins, particularly in countries with significant Muslim populations. The growing popularity of halal meat is fueled by consumer preference for meat products that comply with Islamic dietary laws, making it the cornerstone of halal food consumption in the region. Following meat products, halal milk & milk products also contribute significantly to the market, as dairy consumption remains high across the region. Halal fruits & vegetables and halal grain products, while important, are relatively smaller segments, focusing on offering processed or packaged products that meet halal certification. Beverage products, including juices and soft drinks, are also gaining traction, especially in Muslim-majority countries, with many brands now introducing halal-certified options.
In the Asia Pacific halal food and beverage market, the sales channel segment includes hypermarkets/supermarkets, traditional retail, online, and others. Hypermarkets, supermarkets, and traditional retail are leading the market, primarily due to their extensive reach and convenience. These retail formats provide a wide variety of halal-certified products, including meats, dairy, beverages, and packaged goods, making them the preferred choice for consumers. Supermarkets and traditional retail outlets allow for in-person shopping experiences, where customers can easily find halal options alongside other groceries. These stores also benefit from their established presence in both urban and rural areas, making halal food accessible to a broad audience. While the online channel is gaining traction, particularly for niche and specialty products, it remains secondary to physical retail in terms of overall market share. Hypermarkets and supermarkets continue to dominate because they offer a one-stop shopping experience, supported by the expansion of halal sections in major retail outlets.

Indonesia is home to world’s largest Muslim population and has the biggest chunk of market share in Asia Pacific’s halal foods and beverages market share. Due to similar favorable demography, Pakistan and Bangladesh are the major Asia halal markets. Indonesia, Pakistan and Bangladesh account to roughly around 45% of the total market in the Asia Pacific region. However, it imperative to note that the rest of Asia Pacific region other than China, Pakistan, India, Indonesia, Bangladesh contribute to about 57% of the region’s halal market. In the region, the most consumed halal products are the halal meat, poultry and, seafood products. Almost 40% of these sales are accounted to traditional retail channels which is the most dominant sales and distribution channel in the region for halal foods and beverages products. However as e-commerce is rapidly growing in the region, halal foods and beverage markets sales generated through online channels is showing strong growth of more than 9% CAGR. On the other hand, China has also been investing significantly in domestic halal food companies to be a leading exporter of halal food. For instance, the country has made an investment of AED 1.35 billion in Dubai Halal Food Park. The country is also known for its food safety concerns. Consumers are assured of food quality and safety by conducting stringent checks and tests. These factors are predicted to propel the overall halal food & beverage market in the country. The ambitious trade plans of the country, for instance, the ‘One Belt One Road’ initiative, are estimated to increase China’s export prospects, especially with regard to halal products. There have also been large-scale investments in domestic halal food companies in China.

Covid-19 Impacts:
The Covid-19 pandemic had a great impact on the global food sector, along with the associated industries. Halal ingredients market was also suffered during this period with the lockdown of countries and the shutdown of manufacturing units. However, in the coming years, the increasing consumer preference for healthy food products is likely to create immense opportunities for players in this industry.



Major Companies Present In the Market
QL Foods Sdn Bhd, Unilever, Kawan Foods Berhad, Cargill, Prima Agro-Products, Nestle S.A., BRF S.A., Al-Falah Halal Foods Ltd

Considered In the Report
• Geography: Asia-Pacific
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Countries covered:
• China
• India
• Pakistan
• Indonesia
• Bangladesh

Aspects Covered In the Report
• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2023 & 2029F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.