Global Personal Care Wipes Market Overview 2022-2027

According to the recent study by Bonafide Research, Global Personal Care Wipes Market Overview, 2022-27, the market stood around USD 13 Billion in 2021 which is projected to reach near USD 19 Billion during the forecast period. Further, the market is anticipated to grow with more than 5.5% CAGR for 2022-2027. Wipes allow performing daily tasks in substantially less time for most of the people who are quite held up in their day-to-day activities due to extreme job pressures and increased children activities. The rising awareness among consumers to use personal care products, especially to avoid skin problems and infectious diseases is driving the market growth globally.

Globally the North American region leads the market for personal care wipes while the Asia Pacific remains the region with high potential. The significant growth in the number of potential buyers in developing economies like China and India is expected to drive the market in the region. Even though the factors such as increasing infant population & hygiene consciousness have been in favor of the market growth, the skin problems caused due to chemical contents in wipes are expected to restrain the growth. Nonetheless, the use of intimate wipes to avoid genital skin diseases is on an increase among consumers as a result the intimate wipes segment is presenting major opportunities for market expansion. The regions of Latin America and Middle East & Africa considered together, is likely to cross a market share of 10% by the end of the forecasted period.

The growing awareness of baby care products is influencing the sales of baby wipes in the majority of the region. Baby wipes have been in the market for the longest time due to their widespread usage. They are considered to be a convenient, portable, and hygienic way to keep babies clean. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. Additionally, growing manufacturing activity towards bringing in modernization in healthcare practices, especially in developing countries, is expected to witness significant growth in the personal care wipes market during the forecast period.

The introduction of innovative products such as flavored wipes for cleaning children’s faces will continue to provide growth opportunities. Products categorized in the segment of personal hygiene, pre-moistened facial cleansing, disinfecting wipes, and wet wipes are expected to witness rapid gains. Facial and hand & body wipes are the other two segments that are gaining much popularity with the increase in treks and travels. They consist of various kinds of wipes including wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solution in many life situations. They can be used as a cleaning tool very often during water scarcity or unavailability, which is a serious problem in many countries. This is one of the reasons for the growth of this segment.

In the recent period, wipes have become a must-buy in the grocery cart. The consumption pattern has increased twofold because of their multiple applications. People find pharmacy & drug stores as the best channel to buy them. However, supermarket & hypermarket segments have started gaining much purchase as a part of their monthly visits. Though e-commerce has gained popularity to a large extent in the retail business, it accounts for a small percentage of the total retail sales across the world. Countries such as UK, India, China, Germany, among others have witnessed rapid growth in the online buying of these products. The e-commerce segment is likely to emerge as the fastest-growing segment over the forecast period due to the above-given factors.



Major Companies Present In the Market
Diamond Wipes International, Inc., Edgewell Personal Care Company, Hengan International Group Company Limited, Johnson & Johnson, Kimberly-Clark Corporation, La Fresh Group, Inc, Meridian Industries, Inc, Nice-Pak Products, Inc, PDI International, Rockline Industries, Inc., The Honest Company, The Procter & Gamble Company, Unicharm Corporation

Considered In the Report
• Geography: Global
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Regions covered:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product Type (Baby wipes, facial & cosmic wipes, hand & body wipes, flushable wipes)
• Market Share by Sales Channel (Pharmacy & Drug Stores, Hypermarket & Super market, Traditional Retail, Online)
• Market Share by Region

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.