Global Menstrual Cup Market Outlook, 2029

Menstrual Cup are an eco-friendly alternative to tampons or sanitary napkins derived from medical-grade silicone. The rise of the women workforce coupled with the female gender representing nearly half of the global population is factors expected to spur the Menstrual Cup market growth. In addition, the products can prevent leakage of menstrual fluids with no reported adverse effects. It is made up of latex, silicone, or thermoplastic elastomer. Silicon and thermoplastic elastomer are hypo-allergic which means that the wearer can be safe from unwanted irritation and allergies. The menstrual cups are available in a smaller and a larger size, where smaller size is recommended for women under 30 (who have not given birth vaginally) and the larger size is recommended for women who are over 30 (have given birth vaginally or have a heavy flow). The rising number of product innovations is anticipated to provide beneficial opportunities for the menstrual cups market growth. Other growth-inducing aspects include the incorporation of smart technologies in menstruation cups and other product improvements. Manufacturers are releasing variations that can be connected to smartphone applications using Bluetooth technology to detect changes in menstrual blood colour and potential health problems. Moreover, the market's growth is fueled by growing strategic collaborations and increase in the number of emerging markets. These factors will provide beneficial opportunities for the menstrual cups market growth. Other factors, including rising expenditure capacities of the consumers, along with the implementation of favorable government policies and campaigns promoting public health, are anticipated to drive the market toward growth.

According to the research report "Global Menstrual Cup Market Overview, 2029," published by Bonafide Research, the Global Menstrual Cup market is expected to reach a market size of more than USD 2 Billion by 2029. The menstrual cup market has seen significant growth over the past decade, driven by increased awareness of sustainable and cost-effective menstrual hygiene products. Menstrual cups, made from medical-grade materials such as silicone, rubber, or elastomer, offer several advantages over traditional products like pads and tampons, including environmental benefits, cost savings, and longer wear times. The market is characterized by a mix of established brands and new entrants, with North America and Europe leading in adoption, followed by growing interest in Asia-Pacific and Latin America. Despite its growth, the industry faces challenges such as lack of awareness, cultural stigmas, higher upfront costs, limited availability, and a learning curve associated with proper usage. Additionally, health concerns, regulatory barriers, and market competition pose significant hurdles. Overcoming these challenges will require concerted efforts from manufacturers, healthcare providers, and advocacy groups to educate consumers and improve accessibility, thereby promoting wider acceptance of menstrual cups globally. Moreover, menstrual cups help prevent menstrual odor, hold more blood than pads or tampon, and are more hygienic as compared to the pads and tampons. These factors boost the market growth. These menstrual cups are made up of the medically graded researched material making them safe to be inserted into the body.

Menstrual cups come in various types designed to cater to different preferences and anatomical needs. They are primarily categorized based on material, size, and firmness. Material-wise, menstrual cups are typically made from medical-grade silicone, latex, or thermoplastic elastomer (TPE). Silicone cups are the most popular due to their flexibility, durability, and hypoallergenic properties. Size-wise, cups usually come in at least two sizes: small (or size 1) and large (or size 2). Smaller sizes are generally recommended for younger users or those who have not given birth, while larger sizes are designed for those who have given birth or have a heavier menstrual flow. Firmness varies as well, with softer cups providing more comfort but potentially more difficulty in opening fully once inserted, and firmer cups being easier to position correctly but potentially less comfortable for those with sensitive bladders. Additionally, some menstrual cups have different stem designs, such as long stems, short stems, or ball stems, to facilitate easy removal. The variety in types allows users to find a menstrual cup that best fits their body and lifestyle, enhancing comfort and effectiveness.

Along with this, rising level of disposable income and changing lifestyle owing to rapid modernization will enhance the market's growth rate. The surging number of government initiatives fuels the market's growth. This will provide beneficial opportunities for the menstrual cups market growth. Government funding for female menstruation products has expanded considerably in recent years. The government is working to ensure that women have access to safe and secure goods. As a result, there are numerous campaigns and organizations promoting the use of menstrual cups. All of these factors will contribute to the high supply and revenue rates in the menstrual cup market.

The sales channels for the menstrual cup industry market encompass both online and offline platforms, each playing a crucial role in reaching a broad consumer base. Online channels include e-commerce websites like Amazon, specialized menstrual product websites, and company-owned websites, which offer the convenience of home delivery, detailed product information, and customer reviews. These platforms have significantly contributed to the market's growth by making menstrual cups more accessible, especially in regions where they are not readily available in physical stores. Offline channels consist of pharmacies, health and wellness stores, supermarkets, and large retail chains, providing consumers the opportunity to see and feel the product before purchase. Additionally, healthcare providers and clinics often recommend menstrual cups, acting as an indirect sales channel by endorsing and sometimes directly selling these products. The combination of these channels ensures wide distribution and availability, catering to various consumer preferences for purchasing menstrual hygiene products.



Asia is the largest menstrual cups market share and the region is to offer several growth opportunities to market vendors during the forecast period. The rising awareness regarding menstrual hygiene, the strong presence of large players, new product launches, the increasing number of digital marketing strategies, and the rising healthcare expenditure will significantly influence menstrual cups market growth in this region. Annually, over 45 billion products such as tampons, pads, and applicators, are thrown in the garbage. Around 31,938 used tampons were collected by the ocean conservancy on beaches around the world in a single day in 2015. Moreover, 90% of pads packaging is made up of a plastic that cannot be recycled. The rise in need to find environment friendly alternative for menstruation globally helps fuel the adoption of reusable menstrual cups during the forecast period. However, the menstrual cups can be messier to use, and hard to insert and remove. Sometimes menstrual cups made of latex can also cause allergic reaction, which hinders the growth of the menstrual cup market. However, increase in focus on product innovation for feminine hygiene products and untapped opportunities in developing countries can help open new avenues for the growth of menstrual cup market.

Covid-19 Impacts:
The expansion of the Menstrual Cups Market was mostly caused by more people spending money on research and development all over the world. However, the COVID situation and the economic downturn have changed the market statistics for the whole world. The menstrual cup market was negatively affected by COVID-19. Many industries experienced slower demand and production. Many production facilities have been forced to close due to the virus's spread. Because of the epidemic, the menstrual cup market has few outlets. Menstrual cups have a lot of consumer demand. The market, however, was unable to keep up with the demand. Production was slowed as a result of the infection. Delays in product delivery were a result of supply chain disruptions. Menstrual cups are no longer being shipped in many areas. Global regulations and lockdowns have harmed the menstrual cup market. However, product purchases were made through online shopping and platforms. The post-COVID market landscape appears to be promising. Demand and output are both anticipated to skyrocket. During this time, people are more aware of menstrual cups. This will result in explosive expansion in the menstrual cup market.
Major companies present in the market
Blossom Cup, DIVA INTERNATIONAL INC, FLEURCUP, Intimina, Jaguara, YUUKI COMPANY, LUNE GROUP OY LTD, LUNE GROUP OY LTD., STERNE (SI-LINE)
Considered in this report
• Geography: Global
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global Menstrual Cup market with its value and forecast along with its segments
• Region and Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• North America (US, Canada, Mexico)
• Europe (Germany, UK, Spain, Italy, France, Russia)
• Asia-Pacific (China, Japan, India, Australia)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)

Segment covered in the report

By Product Type
• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades
By Type
•Disposable
•Reusable
By Material Type
• Medical Grade Silicone
• Natural Rubber
• Thermoplastic Elastome

By Sales Channel
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to menstrual cup products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Keywords
Feminine Hygiene, Sanitary Pad, Tampons, Panty Liner, Menstrual Cup, Internal Cleansers ,Disposable Razors & Blades, Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores, Hospitals, Disposable, Reusable, Global, North America, US, Canada, Mexico, Europe, Germany, UK, Spain, Russia, Italy, France, Asia-Pacific, China, India, Japan, Australia, South America, Brazil, Argentina, Columbia, Middle East & Africa, UAE, Qatar, South Africa, Saudi Arabia.
Questions:
1. Who are the major players operating in the market?
2. Which factors are poised to restrict the market growth?
3. What has been the impact of COVID-19 on the global menstrual cup market?
4. What are the key regions in the global menstrual cup market?
5. What are some of the challenges of the Menstrual Cup Market?
Answers:
1. The major players operating in the Menstrual Cups Market are The Keeper, Inc. (U.S.), Anigan (U.S.),Diva International Inc. (Canada), YUUKI Company s.r.o. (Czech Republic), Redcliffe Hygiene Privated Limited (India), Mooncup Ltd (U.K.), EARTH CARE SOLUTION (India), Sirona Hygiene Private Limited (India), Me Luna (Germany), Ruby Cup (U.K.), Fleurcup (France), CNEX AIE SL (Spain), Saalt (U.S.), INTIMINA (Sweden), SochGreen (India), OrganicCup ApS (Denmark), Lena Cup (U.S.), Procter & Gamble (U.S.).
2. The high cost associated with the menstrual cups and its manufacturing will obstruct the growth rate of menstrual cups market during the forecast period of 2022-2027.
3. The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of menstrual cups.
4. On a regional level, the market has been classified into North America, Asia-Pacific, Europe, South America, and Middle East and Africa, where North America currently dominates the global market.
5. Substitutes to cups such as menstrual discs, tampons, and pads can be deterrents to the Global Menstrual Cup Market.