North America Bicycle Market Outlook, 2029

In North America, the perception of bicycles is evolving, with increasing recognition of their benefits for transportation, health, and the environment. Major countries utilizing bicycles include the United States and Canada, where cycling is embraced both as a recreational activity and a practical mode of transport. The term "bicycle" refers to a human-powered vehicle with two wheels, typically propelled by pedalling. Bicycles offer numerous benefits, including promoting physical fitness, reducing traffic congestion, and lowering carbon emissions, making them an eco-friendly alternative to cars. As urban areas become more congested, many cities are investing in cycling infrastructure, such as dedicated bike lanes and bike-sharing programs, to encourage more people to cycle. This shift is also influenced by rising awareness of health issues linked to sedentary lifestyles and air pollution.

According to the research report, “North America Bicycle Market Outlook, 2029” published by Bonafide Research, the market is anticipated to add USD 2.02 Billion from 2024 to 2029. The North America bicycle market is driven by several key factors that reflect changing consumer preferences and societal trends. A significant driver is the increasing demand for bicycles as a sustainable mode of transportation, particularly in urban areas where traffic congestion and limited parking are prevalent. This shift is further supported by government initiatives promoting cycling infrastructure, such as dedicated bike lanes and bike-sharing programs. Additionally, the rising awareness of health and fitness has led to a surge in recreational cycling, with many individuals seeking outdoor activities that encourage physical exercise. The popularity of cycling events, such as "Bike Month" and "Bike-to-Work Week," also fuels interest and participation in cycling. Moreover, the COVID-19 pandemic has accelerated bicycle sales as people sought alternative forms of exercise when gyms were closed. This combination of environmental concerns, health consciousness, and enhanced infrastructure is propelling the growth of the North American bicycle market, particularly in segments like sports bicycles and e-bikes.

The North American bicycle market is diverse, encompassing several types of bicycles: road bikes, mountain bikes, hybrid bikes, e-bikes, and others (including kids' bikes and standard models). Among these, e-bikes and road bikes are the largest segments, reflecting a growing consumer preference for performance and convenience. The market is projected to grow steadily, driven by increasing interest in cycling for both recreation and commuting purposes. Road bikes are favored for their speed and efficiency on paved surfaces, while e-bikes offer enhanced accessibility and ease of use, making them particularly popular among a wide demographic. Additionally, mountain bikes cater to off-road enthusiasts, hybrid bikes serve those seeking versatility, and the "others" category includes specialized options for children and urban mobility solutions. This segmentation highlights the evolving landscape of cycling in North America, with a strong emphasis on fitness and sustainable transportation options.

The North American athleisure market is segmented by end users into men, women, and kids, reflecting diverse consumer preferences and lifestyle choices. Among these segments, men represent a significant share, driven by a growing inclination towards stylish yet functional apparel that seamlessly transitions from workout to casual settings. The men's segment is projected to grow at a robust rate, capitalizing on the trend of athleisure as both a fashion statement and a practical choice for active lifestyles. In contrast, the women's segment also holds considerable market presence, characterized by a wide array of options catering to various fitness activities and leisure pursuits. However, leisure bikers, who prioritize comfort and style, show a notable preference for athleisure wear, with men leading this trend due to their higher engagement levels in leisure activities. Additionally, the leisure category among bikers commands the highest market share inter-segmentally, highlighting its appeal among consumers seeking both performance and relaxation in their attire. This trend underscores the importance of versatility in athleisure clothing, allowing individuals to express their personal style while engaging in recreational activities.

In the North American bicycle market, the By Technology Type segment is marked by a growing interest in electric bicycles (E-bikes) alongside continued demand for conventional bicycles. E-bikes have gained significant traction, especially in urban areas where commuters and recreational riders are seeking efficient, eco-friendly, and low-effort alternatives for short and mid-range travel. Their rising popularity is fueled by improvements in battery life and a focus on sustainable transportation options, aligning with North America’s increasing environmental awareness and city-level initiatives to reduce car traffic. Meanwhile, conventional bicycles still hold a strong market presence, particularly among fitness enthusiasts and outdoor adventurers who value the physical benefits and simplicity of pedal-only models. Many conventional bike users enjoy them for recreational and fitness purposes, contributing to a balanced demand across both technology segments. Together, these options reflect the diverse preferences in North America, catering to both traditional cycling enthusiasts and tech-oriented riders.



Covid-19 Impact:
The COVID-19 pandemic significantly impacted the bicycle market. As lockdowns and social distancing measures were implemented, people turned to bicycles as a safe, healthy, and environmentally friendly mode of transportation and exercise. This led to a surge in demand, particularly for bicycles suitable for commuting and recreational activities. Additionally, the pandemic accelerated the development of cycling infrastructure in many cities, making cycling more accessible and convenient. While supply chain disruptions posed challenges, the long-term impact of the pandemic on the bicycle market is likely to be positive, with a sustained increase in cycling participation and a shift towards healthier and more sustainable lifestyles.

Considered in this report
• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• North America Bicycle market with its value and forecast along with its segments
• Country-wise toy market analysis
• Various divers and challenges
• On-going trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United states (US)
• Canada
• Mexico

Segment covered in the report

By Type
•Road Bikes
• Mountain Bikes
• Hybrid Bikes
• E-bikes
• Others (Kids, standard, maas)

By End User
•Men
•Women
•Kids

By Bikers Type
•Highly Engaged
•Engaged
•Leisure
•Travel

By Technology Type
•Electric
•Conventional

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.