South America Mattress Market Outlook, 2029

With the region showing steady growth throughout the historic period, last year’s economic numbers of Latin America did not paint a rosy picture. The economic drawbacks have cast its indirect influence on the overall market of mattresses in the region. Most of the Latin American countries are struggling to break free from what economists refer to as the "middle-income trap." While not the entire area has risen out of poverty, neither growth nor productivity has increased enough to close the gap between Latin America and the world's most developed economies. Economic difficulties have had an indirect impact on the total mattress market in the region. The South American mattress market is experiencing significant transformation, driven by innovative product offerings and evolving consumer demands. As consumers increasingly prioritize sleep quality, manufacturers are responding with advancements in materials and technology, such as the integration of memory foam, gel-infused fabrics, and adjustable firmness levels. Sustainability has also become a critical focus, with many companies adopting eco-friendly materials and production methods to meet the rising consumer demand for environmentally responsible products. Regulatory frameworks across the region, such as safety standards and certifications for mattress materials, are being established to ensure consumer protection and product quality. These regulations are crucial as they foster a competitive market while addressing safety and environmental concerns. Moreover, regional policies are supporting the growth of local manufacturers, providing incentives for innovation and research in mattress technologies. As e-commerce continues to expand, online sales channels are gaining traction, facilitating wider access to diverse mattress options and enhancing consumer convenience.

According to the research report "South America Mattress Market Overview, 2029," published by Bonafide Research, the South America Mattress market is anticipated to grow at more than 9.55% CAGR from 2024 to 2029. The trend towards the demand for smart Mattresses further owes to the growth of the mattress market. The increasing disposable income of people worldwide has improved their living standards, which creates a demand for comfort and convenience. Thus, there is a demand for luxury furnishing, including mattresses. In Latin America, the mattress industry is moving from unbranded to branded market slowly. The branded market comprising large, mid-size, and smaller manufacturers constitute a great share in the market, with around 20-25 players spread across the geographies. As a larger market still wishes for a touch and feel shopping for the mattress, the offline retail market dominates the region's market in 2023. One key factor is the increasing awareness of the importance of sleep quality, prompting consumers to invest in better sleep solutions. This has led to a growing demand for advanced mattress technologies, including memory foam, hybrid designs, and smart mattresses that monitor sleep patterns. Another significant trend is the rising preference for eco-friendly and sustainable products, with manufacturers adopting organic materials and environmentally conscious production processes to cater to environmentally aware consumers. The influence of e-commerce is also notable, as online shopping platforms expand access to a wider range of products, enabling consumers to compare options and make informed purchases conveniently. Additionally, urbanization and a growing middle class in countries like Brazil and Argentina are contributing to increased disposable income, allowing consumers to prioritize quality and comfort in their mattress choices.
In South America, the mattress market features a diverse range of types, each catering to distinct consumer preferences and needs. Innerspring mattresses remain popular due to their affordability and familiarity, offering good support through traditional coil systems. Brands like Colchones Rosen and Simmons dominate this segment, providing a variety of models that appeal to budget-conscious consumers seeking reliable comfort. Latex mattresses, although more niche, are gaining traction for their durability and natural materials, appealing to eco-conscious buyers; companies such as Dunlopillo are prominent in this category, promoting the health benefits of latex. Memory foam mattresses are experiencing a surge in demand, thanks to their ability to contour to the body and alleviate pressure points, making them a favorite for those with specific health concerns or seeking enhanced comfort. Brands like Tempur-Pedic and Colchones Flex are leading this segment, emphasizing quality and support. In addition to these traditional types, there is a growing interest in other mattress categories, such as air, water, and hybrid mattresses, which combine different materials to enhance comfort and adaptability. Hybrid models, which mix innerspring and foam layers, are particularly popular among consumers looking for the best of both worlds. Brands like Emma and Zinus are capitalizing on this trend, offering innovative designs that appeal to the modern consumer's desire for customized sleep solutions.

The domestic segment is driven by growing consumer awareness about the importance of sleep quality, leading to an increased demand for high-quality, comfortable mattresses for residential use. Innovations such as memory foam and hybrid mattresses are increasingly popular, with brands like Colchones Rosen and Simmons offering products designed for optimal support and temperature regulation. Additionally, features like removable, washable covers and adjustable firmness levels are becoming standard, catering to consumer preferences for convenience and personalization in their sleep environments. On the other hand, the commercial application of mattresses, particularly in the hospitality sector, is experiencing a notable surge as hotels and resorts seek to enhance guest experience. This has led to a demand for premium mattresses that combine comfort and durability, with brands like Serta and Sealy providing specialized products tailored for the commercial market. Innovations here include mattresses designed specifically for heavy usage and features like antimicrobial fabrics, which appeal to hygiene-conscious establishments. As the hospitality industry recovers and expands in South America, the need for high-quality bedding solutions is expected to rise, encouraging ongoing innovation and the introduction of new technologies to meet the evolving expectations of both consumers and commercial clients.

Brazil is one of the fastest-growing economies in Latin America. The global downturn in economic growth had an influence on mattress manufacturing, but it is predicted to continue to rise positively. Box type mattresses are gaining popularity in Brazil due to economic freight costs and market operations. Because the Internet keeps them informed about mattress varieties and saves them time, more consumers are purchasing mattresses through online channels. Furthermore, there is increasing demand for and manufacturing of smart mattresses that possess the capability of keeping the body straight during sleep and applying proper pressure. As such, custom mattresses are high in demand in the country. The king size mattress is the least popular among the Latin Americans, which has a dimension of 180 cm in width and 200 cm in length. This segment holds a market share of less than 5% in the year 2021. The full or double size mattresses, which are popularly known as Matrimonio in the region, dominate the market, expected to contribute to more than 40% by the end of the forecast period. Modern lifestyle has squeezed the time that is for a good night's sleep in Latin America. Because of this, many companies have come up with product innovations, including smart mattress that incorporates sensors to provide information about the quality of sleep, keep track of sleep patterns, and in some cases, actively improve the rest, as well.

Covid-19 Impact:
Mattress demand was heavily impacted in 2020 because of the COVID-19 pandemic. Manufacturers were harmed by quarantines and partial industrial closures. During the pandemic, this resulted in a shortage of raw materials and finished products, which substantially impacted the mattress industry's growth. Also, supply chain for these materials was also disrupted. However, change in consumer preference and higher adoption of advanced lifestyle are expected to boost the demands for effective mattresses across the Latin America region.



Major companies present in the market
Tempur-Pedic International Inc, Serta Inc, Derucci, Simmons Bedding Company LLC, Hilding Anders, Recticel, Spring Air Company, MLILY, Select Comfort, Ruf-Betten, Kingsdown Inc., Corsicana, Southerland Bedding Co., Sleemon, Bed Holdings Co. Ltd., Pikolin, Kurlon Enterprise Ltd., Airland, Therapedic, Mengshen, Leggett & Platt, Paramount Bed Co. Ltd., Sealy Corporation, King Koil, Ashley, Sleep Number, Southerland Inc., Lianle, Breckle, Englander Mattress, Puffy Mattress, Comfur Mattresses

Considered in the report
• Geography: Latin America
• Historical year: 2018
• Base year: 2023
• Estimated Year: 2024
• Forecasted year: 2029

Countries covered:
• Brazil
• Argentina
• Columbia

By Mattress Type in the report:
• Innerspring Mattress
• Latex Mattress
• Memory Foam Mattress
• Others Mattress ( Air, Water, Hybrid, Etc.)

By Application in the report:
• Domestic
• Commercial

By Sales Channel in the report:
• Online
• Offline

By Bed Size in the report:
• Twin or Single
• Twin XL
• Full or Double
• Queen
• King
• Others

Aspects covered in the report
• Market Size By Value for the historic period (2016-2021)
• Market Size By Value for the forecast period (2022-2027)
• Market Size By Value for Innerspring Mattress (2016-2027)
• Market Size By Value for Latex Mattress (2016-2027)
• Market Size By Value for Memory Foam Mattress (2016-2027)
• Market Size By Value for Other types of Mattress (2016-2027)
• Market Share by Application (2016, 2021 & 2027F)
• Market Share by Mattress Type (2016, 2021 & 2027F)
• Market Share by Mattress Size (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)
• Market Share by End User (2016, 2021 & 2027F)
• Market Share by Sales Channel (2016, 2021 & 2027F)

Research approach
While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modelling we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.