Asia Pacific Mattress Market Outlook, 2029

The history of mattresses in Asia was commonly crafted around the culture and society of countries. The resources available also influenced it as it dictated the material of these mattresses. Due to trading and globalization, more comfortable mattresses became available and people were no longer limited with their mattress choices. The growth of the mattress market in Asia-Pacific can be attributed to the increasing demand for home furnishings due to rapid urbanization and a growing middle class. Moreover, increasing per capita disposable incomes have led to the rising sales of a luxury mattress. Asia-Pacific is considered to be the largest user of mattresses owing to the large population of India, China, and Indonesia. The mattress market is driven by an increase in the number of households, a shift in consumer preferences, an increase in innovative technologies, an increase in demand for hybrid and gel-filled mattresses, favorable government policies, an increase in disposable income, and a shift in lifestyle. Spring mattresses accounted for most of the revenue in the Asia Pacific mattress market, followed by foam mattresses. The Asia Pacific is among the fast-growing and most promising areas for online mattress sales. Consumers are more comfortable making big purchases over the internet, which is constantly changing the way people think about buying durable consumer products such as mattresses. Even though the Asia Market is growing in trend with the global trends, India proves the other way round. The growth of the Indian mattress market has been propelled by a rise in income levels, increased health awareness, and growth in the real estate and hospitality industries.

According to the research report "Asia Pacific Mattress Market Overview, 2029," published by Bonafide Research, the Asia Pacific Mattress market is anticipated to grow at more than 9.77% CAGR from 2024 to 2029. Asia Pacific contributes to the highest global mattress market, with more than 30% of market share. Escalating expenditure in product innovation with the availability of various types of mattresses in emerging economies supported by ever-changing consumers' sleeping patterns and changing demand for types of mattresses has been anticipated to infuse growth in the market for mattresses during the forecasted period. In the late 19th century, coil spring mattresses became more available and preferred in the Southeast Asia region. With the increasing adaptation of westernization in the region, the other forms of mattresses, majorly memory foam mattresses started gaining popularity. Key players in the Asia-Pacific mattress market include well-established brands such as Sealy, Tempur-Pedic, Serta Simmons, and local manufacturers like Duroflex and Kurlon. These companies are innovating their product offerings by incorporating advanced technologies such as memory foam, gel-infused materials, and eco-friendly manufacturing processes. The introduction of smart mattresses, equipped with sensors to track sleep patterns and adjust firmness levels, is another notable trend, reflecting a growing consumer interest in tech-driven sleep solutions. The market is also witnessing a surge in online sales channels, with e-commerce platforms making it easier for consumers to access a broader range of mattress options. This trend is complemented by the rise of direct-to-consumer (DTC) brands, which leverage digital marketing strategies to engage customers and streamline the purchasing process.

Innerspring mattresses, one of the oldest and most widely used types, feature a core of steel coils that provide support and breathability. Brands like Springwel and Kurlon dominate this segment, appealing to budget-conscious consumers seeking durability and firmness. Latex mattresses are gaining traction due to their natural composition and hypoallergenic properties, making them an excellent choice for environmentally conscious consumers. Brands such as Duroflex and Sleepwell offer latex options that emphasize sustainability while delivering comfort and support, driving demand among health-focused customers. Memory foam mattresses have surged in popularity due to their ability to conform to the body’s shape, providing personalized support and pressure relief. This type is particularly favored among younger consumers and those with specific health concerns. Brands like Tempur-Pedic and Wakefit are significant players in this category, offering a range of memory foam options that appeal to consumers prioritizing comfort and quality. Additionally, the segment labeled as Others encompasses air, water, hybrid, and other innovative mattress types. Air mattresses are valued for their adjustability, allowing users to customize firmness levels, and are popular for temporary sleeping solutions. Hybrid mattresses, combining innerspring coils and foam layers, are gaining attention for their balanced support and comfort. Brands such as Sleep Number (for air mattresses) and Emma (for hybrid mattresses) are leading the way in this segment, catering to consumers seeking versatile and premium options.

Online sales have surged in popularity, driven by the widespread adoption of e-commerce apps and platforms such as Alibaba, Amazon, Lazada, and Shopee. These platforms offer consumers the convenience of shopping from home, often providing extensive product information, customer reviews, and competitive pricing, which are particularly appealing to younger consumers and urban dwellers. The increasing reliance on digital channels is also fueled by the rise of direct-to-consumer (DTC) brands like Emma and Zinus, which leverage online marketing strategies to reach tech-savvy shoppers seeking quality mattresses without the traditional retail markup. This trend is particularly pronounced in countries like China, where e-commerce is a dominant force, and in India, where online sales are rapidly growing due to improved logistics and payment systems. Conversely, offline sales remain vital in the mattress market, especially in rural areas and among consumers who prefer a tactile shopping experience. Physical retail stores, including major furniture chains and local specialty shops, provide the opportunity for customers to test mattresses firsthand, an important factor for many buyers. Countries like Indonesia and Thailand see a strong demand for offline purchasing, where consumers often value the assurance of in-person consultations and immediate product availability. The offline channel is bolstered by promotions and sales events that encourage in-store traffic, particularly during festive seasons.

By selling directly to the consumers, the companies eradicate the middlemen and control costs by avoiding sales commissions and showroom fees. The growth is driven by the booming Chinese market accounting for nearly 80% of the total. With a high e-commerce penetration of over 20%, South Korea is the second-largest market for online mattress sales across the region. The interest in this area is also growing among foreign players. Emma-The Sleep Company announced in October 2020 the intention to invest about USD 90 million in Asia and India. On the other hand, there is a significant and continuously growing population of older individuals in various economies. Asia Pacific is also undergoing profound and rapid population changes. Many countries in Asia Pacific are in the process of aging at an unprecedented pace. According to a report by the United Nations Economic and Social Commission for Asia and the Pacific, in 2016, approximately 12.4% of the population in the region was 60 years and above. In Asia Pacific, China, India, Japan, Indonesia, Pakistan, and Thailand, are some countries with the highest number of people aged more than 65. As populations grow older, the need for various policies and services specifically targeted to older persons, such as housing and infrastructure, also increases. The growth in the aging population is promoting the demand for various health care services and products, including medical mattresses, aiding this market. The potential factors which have helped in increasing the demand for mattresses in the Asia Pacific region include rising number of health conscious people who are now ready to spend increased amount for health benefits, rapid urbanization in the region increasing affordability of mattresses and an inclining per capita total expenditure on luxury goods. These factors have cumulatively bolstered the overall market for furniture and furnishings in the Asia Pacific region in the recent years.



Covid-19 Impact:
Asia-Pacific mattress demand was negatively impacted in 2020 because of the COVID-19 pandemic. Manufacturers were harmed by quarantines and partial industrial closures. During the pandemic, this resulted in a shortage of raw materials and finished products, which had a substantial impact on the mattress industry's growth. Manufacturers have changed their strategy to recover from the current circumstances by introducing novel innovations like antivirus mattresses. The governments of various Asia Pacific economies took possible steps to restrict the spread of the virus by announcing a country-wide lockdown. The COVID-19 pandemic caused a significant economic loss in Asia Pacific. The lack of medical facilities in some countries of Asia Pacific impacted the demand for medical mattresses initially, but the increase in medical infrastructure coupled with the rise in medical beds had a positive impact on the market even during the COVID-19 pandemic situation. In addition, after 2021, the sleeping mattress industry is predicted to rebound. Further, there was a huge impact on the supply market of medical mattresses due to the sudden rise in demand. However, various countries from the Asia-Pacific region restarted their business activities.

Major companies present in the market
Tempur-Pedic International Inc, Serta Inc, Derucci, Simmons Bedding Company LLC, Hilding Anders, Recticel, Spring Air Company, MLILY, Select Comfort, Ruf-Betten, Kingsdown Inc., Corsicana, Southerland Bedding Co., Sleemon, Bed Holdings Co. Ltd., Pikolin, Kurlon Enterprise Ltd., Airland, Therapedic, Mengshen, Leggett & Platt, Paramount Bed Co. Ltd., Sealy Corporation, King Koil, Ashley, Sleep Number, Southerland Inc., Lianle, Breckle, Englander Mattress, Puffy Mattress, Comfur Mattresses

Considered in the report
• Geography: Asia-Pacific
• Historical year: 2018
• Base year: 2023
• Estimated Year: 2024
• Forecasted year: 2029

Countries covered:
• China
• Japan
• India
• Australia

By Mattress Type in the report:
• Innerspring Mattress
• Latex Mattress
• Memory Mattress
• Others Mattress ( Air, Water, Hybrid, Etc.)

By Application in the report:
• Domestic
• Commercial

By Sales Channel in the report:
• Online
• Offline

By Bed Size in the report:
• Twin or Single
• Twin XL
• Full or Double
• Queen
• King
• Others

Aspects covered in the report
• Market Size By Value for the historic period (2016-2021)
• Market Size By Value for the forecast period (2022-2027)
• Market Size By Value for Innerspring Mattress (2016-2027)
• Market Size By Value for Latex Mattress (2016-2027)
• Market Size By Value for Memory Foam Mattress (2016-2027)
• Market Size By Value for Other types of Mattress (2016-2027)
• Market Share by Application (2016, 2021 & 2027F)
• Market Share by Mattress Type (2016, 2021 & 2027F)
• Market Share by Mattress Size (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)
• Market Share by End User (2016, 2021 & 2027F)
• Market Share by Sales Channel (2016, 2021 & 2027F)

Research approach
While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Mattress Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Mattress Type
5.4. Market Size and Forecast, By Application
5.5. Market Size and Forecast, By Sales Channel
5.6. Market Size and Forecast, By Bed Size
6. Asia-Pacific Mattress Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Mattress Type
6.4. Market Size and Forecast, By Application
6.5. Market Size and Forecast, By Sales Channel
6.6. Market Size and Forecast, By Bed Size
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.3.1. XXXX
7.3.2. XXXX
7.3.3. XXXX
7.3.4. XXXX
7.3.5. XXXX
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. China Mattress Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Mattress Type
7.8.3. Market Size and Forecast By Application
7.8.4. Market Size and Forecast By Sales Channel
7.9. Japan Mattress Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Mattress Type
7.9.3. Market Size and Forecast By Application
7.9.4. Market Size and Forecast By Sales Channel
7.10. India Mattress Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Mattress Type
7.10.3. Market Size and Forecast By Application
7.10.4. Market Size and Forecast By Sales Channel
7.11. Australia Mattress Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Mattress Type
7.11.3. Market Size and Forecast By Application
7.11.4. Market Size and Forecast By Sales Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Positioning Matrix
8.4. Porter's Five Forces
8.5. Company Profile
8.5.1. Coirfoam (India) Private Limited
8.5.1.1. Company Snapshot
8.5.1.2. Company Overview
8.5.1.3. Financial Highlights
8.5.1.4. Geographic Insights
8.5.1.5. Business Segment & Performance
8.5.1.6. Product Portfolio
8.5.1.7. Key Executives
8.5.1.8. Strategic Moves & Developments
8.5.2. Duroflex Private Limited
8.5.3. Kurlon Enterprise Limited
8.5.4. Peps Industries Private Limited
8.5.5. Sheela Foam Limited
8.5.6. Casper Sleep INC
8.5.7. Corsicana Bedding
8.5.8. Innocor Inc.
8.5.9. Kingsdown Inc.
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer