North America Mattress Market Outlook, 2029

A mattress can be defined as a rectangular cushioning that comprises a quilted or similarly fastened case that generally finds heavy clothing as a part. It can be of several things like cotton, foam, hair, straw, water, rubber, air, or of metal springs. In past decades, people used to buy cotton or coir and then turn them into the mattress. Then the time started a diversion with the rubber and latex. And this created some way to the industrialization of the sleeping mattress. Mattresses are formed from natural materials, including straw and feathers. Modern mattress mostly contains either innerspring core or material such as latex, elastic, or other polyurethane-type foams. Mattresses may additionally be filled with air, water, or a spread of natural fibers. The North American mattress market is highly competitive. Major players account for significant shares in the market. With the presence and expansion of these numerous local players, the market is highly competitive, wherein the players are leveraging the potential demand for the mattress. The most adopted strategies by the key players in the mattress market are geographic expansion and new product launches, followed by a few partnerships. Several trends are shaping the market, including an increased focus on sustainability, with consumers showing a preference for eco-friendly materials and manufacturing processes. This has prompted companies to incorporate organic and recyclable materials into their mattress designs. Furthermore, the rise of subscription-based models and sleep trial periods allows customers to experience mattresses before committing to a purchase, enhancing consumer confidence and satisfaction.

According to the research report "North America Mattress Market Overview, 2029," published by Bonafide Research, the North America Mattress market was valued at more than USD 12.06 Billion in 2023. The rising consumer preference for customized mattresses is one of the major trends being observed in the North America region's mattress market. Immersed in a work-from-home revolution, people are working from their beds, watching movies in the sack, spending more time at home, and, consequently, deciding to upgrade their sleep setup. Key players in the North American mattress market include Tempur Sealy International, Serta Simmons Bedding, Purple Innovation, and Sleep Number Corporation. These companies are leveraging technological advancements, such as smart mattresses that monitor sleep patterns and adjust firmness, to cater to the evolving consumer preferences. Additionally, direct-to-consumer brands like Leesa, Casper, and Saatva are challenging traditional retail models, offering convenience and competitive pricing through online platforms. The upshot is that after years of turmoil caused by bankruptcies, store closures, and intense competition, the mattress industry is suddenly flourishing during a pandemic that has reoriented people’s budgets.

A typical mattress sold in North America had an innerspring core and cotton batting or fiberfill. Modern mattresses usually contain either an innerspring core or materials such as latex, viscoelastic, or other flexible polyurethane foams. Other fill components include insulator pads over the coils that prevent the bed's upholstery layers from cupping down into the innerspring, as well as polyester fiberfill in the bed's top upholstery layers. China and North America considered as the largest consumption market across the globe during the historical period. In addition to that, some of the drivers that influence the mattress market growth are the International hotels demand, rising in disposable incomes and growth of the hospitality sector. The consumers in this market are much interested in the focus on sleep quality growing regularly. Also, the increasing construction activities in the North America region were the prime driver for its mattress industry. For instance, metropolitan Atlanta, US has been witnessing rapid urbanization, with the addition of 69,200 residents every year. This trend is projected to drive the market during the forecast period.

By country, the North America mattress market is segmented into Canada, Mexico, and the United States. According to obtained data, the market is lead by the USA, which is expected to continue this growth by the upcoming timeframe. Concerning size, the market is divided into a twin, twin XL, queen, double size, and king-size. Among them, the queen size mattress is expected to show a leading demand and thus accounting for more than USD 3 Billion by the end of the forecast period. A queen-size mattress is best suited for apartments, which are most popular in metropolitan areas of large cities. Even though the innerspring mattress dominates the market, the memory foam mattress is expected to have the highest demand and thus covering more than 15% of the North America market. Rising disposable incomes help to invest in a mattress market.


Covid-19 Impact
The COVID-19 pandemic had a significant impact on the mattress market growth. Due to declining demand for expensive mattresses and sleep products, manufacturers were forced to delay product launches and cut costs as a result of the unprecedented pandemic. With these ongoing effects, North America mattress market was also heavily impacted. Based on the social distancing norms, supply chain for materials was impacted. However, change in consumer preference and higher concentration on sleep quality is projected to boost the demands for effective mattresses during the forecast period.



Major companies present in the market
Tempur-Pedic International Inc, Serta Inc, Derucci, Simmons Bedding Company LLC, Hilding Anders, Recticel, Spring Air Company, MLILY, Select Comfort, Ruf-Betten, Kingsdown Inc., Corsicana, Southerland Bedding Co., Sleemon, Bed Holdings Co. Ltd., Pikolin, Kurlon Enterprise Ltd., Airland, Therapedic, Mengshen, Leggett & Platt, Paramount Bed Co. Ltd., Sealy Corporation, King Koil, Ashley, Sleep Number, Southerland Inc., Lianle, Breckle, Englander Mattress, Puffy Mattress, Comfur Mattresses

Considered in the report
• Geography: North America
• Historical year: 2018
• Base year: 2023
• Estimated Year: 2024
• Forecasted year: 2029

Countries covered:
• USA
• Canada
• Mexico

By Mattress Type in the report:
• Innerspring Mattress
• Latex Mattress
• Memory Mattress
• Others Mattress ( Air, Water, Hybrid, Etc.)

By Application in the report:
• Domestic
• Commercial

By Sales Channel in the report:
• Online
• Offline

By Bed Size in the report:
• Twin or Single
• Twin XL
• Full or Double
• Queen
• King
• Others

Aspects covered in the report
• Market Size By Value for the historic period (2016-2021)
• Market Size By Value for the forecast period (2022-2027)
• Market Size By Value for Innerspring Mattress (2016-2027)
• Market Size By Value for Latex Mattress (2016-2027)
• Market Size By Value for Memory Foam Mattress (2016-2027)
• Market Size By Value for Other types of Mattress (2016-2027)
• Market Share by Application (2016, 2021 & 2027F)
• Market Share by Mattress Type (2016, 2021 & 2027F)
• Market Share by Mattress Size (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)
• Market Share by End User (2016, 2021 & 2027F)
• Market Share by Sales Channel (2016, 2021 & 2027F)

Research approach
While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.