India Packaged Ayurvedic Immunity Booster Market Outlook, 2025

Ayurveda is India's oldest healing science, which is about 5000 years old, a Sanskrit word which means "The Science of Life". Ayurveda is a type of healthcare practice that follows certain principles of natural healing systems, with almost 80% of Indian people using this traditional medicine practice in some form. The increasing popularity of Ayurvedic products and rising health concerns among consumers are the key factors that ultimately giving rise to the overall Ayurvedic Market. Besides, people are more aware of the side effects caused by the long time consumption of the western medicines that drives preference towards Ayurvedic medicines. India is leading the Asia Pacific market with the highest number of new food, drinks, and supplements that bear immune system-boosting claims launched since the mid of the year 2020. The outbreak of COVID-19 is acting as a major growth factor for this market as there is a growing need for immunity boosting products.
According to the report titled, "India Immunity Booster Market Outlook, 2020-25" published by Bonafide Research, the market is dominated by Chyawanprash, which can be considered as one of the oldest immunity boosters in the Indian market with a share of more than 60%. With the innovations in the forms and consumption of the immunity booster products, the other segment which includes these products in form of tea, juices, snacks, etc gaining more popularity. The people are likely to be inclined towards these different forms of intakes, rather than Chyawanprash. During the forecast year, south and north region is anticipated to grow at a rapid rate and will share 60% of the overall market.
The India immunity booster market is lead by the sales by the sales generated through the general retail stores, followed by the multi-brand stores. The online sector is in an initial stage of development in the region with a share of less than 5% in the market in the year 2019. As the interest of the working population and the improved logistic management by the immunity booster companies, is expected to allow the market share of the online segment to grow by the forecasted period. With the chances of kids being prone to the diseases easily, the parents are now being extra conscious in developing their immunity. On the other hand, they are being aware of the side effects of using artificial medications for a long time, which has made them opt for the natural Ayurvedic immunity boosting options. The problem lies in the taste preference of the kids, and the bitterness of Ayurvedic products creating a dislike for it immediately. This challenged the manufacturers to come up with a variant range to appeal to the youngest consumer segment.
Even though the market can be considered to be growing progressively, the market is surrounded by ample challenges and hurdles. The main being the use of unknown and unheard ingredients and the bitter taste, which the manufacturers are overcoming with the introduction of immunity boosters in various forms and flavours.

Major companies present in the market
Akiva Super foods, Amway India Enterprise Private Limited, Baidyanath Ayurved Bhavan, Cipla Limited, Cureveda, Dabur India Limited, Emami Limited, Girnar Ayurvedic Pharmacy Private Limited, Hamdard Laboratories, Kerela Ayurvedic Limited, Maharishi Ayurvedic, Organic India Limited, Patanjali Pvt. Ltd, Himalaya Drug Company

Considered in the report
• Geography: India
• Base year: 2018-19
• Historical year: 2013-14
• Estimated year: 2019-20
• Forecasted year: 2024-25

Aspects covered in the report
• India Ayurvedic Market Outlook
• India Immunity Booster Market Outlook
• India Chyawanprash Market Outlook
• India Other Immunity Booster Market Outlook
• Price Product And Variant Analysis
• India Frozen Food Trends & Developments
• India Economic Profile
• Porters Five Force Model
• Company Profile Of Top Players

Segments covered in the market
• Ayurvedic Products
• Immunity
• Chyawanprash
• Other Immunity Booster

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potentials in the product and services. If we found the market interesting, we start working on it and create the desired table of content considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personals, company owners, dealers, distributors & end-users. Once the questionnaires have been finalized we start collecting the primary data (majorly through phone calls) and try to understand the market dynamics with regional/tier wise. This process gives us in-depth detail of the market including all present companies, the top-performing product with reasons why they dominate; we get the details of new players and their innovative approach and market trends, dynamics, and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. By this, we get a rough estimate of the market and start checking existing product price variant, trade, production, raw material scenario, policies and regulatory landscape, etc. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm which is unique for each product but giving more weightage to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together cross-check the segmentations, validates the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in strategic recommendations’ for new as well as the existing players. The QC team then checks the overall report which includes spell check, data verification and makes the same dispatch ready and error-free.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team to find out more.

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now