Middle East & Africa Fitness Equipment (Cardiovascular & Strength) Market Outlook, 2027

Middle-Eastern & African countries have observed a developing demand for fitness facilities as consumers seek to include exercising habits and reap the benefits of an active lifestyle. Some of the most well-known fitness operators around the world, including Fitness First, Gold’s Gym, and World Gym, have expanded their base into the region. The region has observed an increase in the number of club counts and a gradual surge in its membership. The penetration of commercial fitness equipment has increased with the developing infrastructure of health & fitness clubs in the region and aiming for a competitive edge. The market has emerged with some of the prominent domestic players Leejam, Acme Fitness, Vivo Fitness, Dubai Sports LLC, and others. In addition to this, international fitness manufacturers and suppliers like Xponential Fitness, Anytime Fitness, Life Fitness have been playing a major role in making the market more competitive.

The report titled “Middle East & Africa Fitness Equipment Market Outlook, 2027”, published by Bonafide Research provides a complete analysis of the fitness equipment market with its historical and forecasted performance. The fitness equipment market of the Middle-East and Africa has been promising and driven by increasing commercialization of the industry which has let the market growth with a CAGR of above 7% till 2027. Increased awareness of the consequences of lifestyle-related diseases such as obesity, high blood pressure, strokes and diabetes will increase the number of subscribers. The market is poised to gain traction with the rise in the number of health clubs and fitness centers with advanced equipment catering to changing health patterns and consumer demands. High disposable income in these countries is a major factor for adoption of gym equipment for various physical activities and exercises. Also, due to literacy and education, people are very much aware about their health and fitness. Considering various technological innovations and liking for leaving a healthy lifestyle, availability of smart fitness equipment is sufficient in this region. It is expected that residential as well as commercial connected gym equipment are going to experience a significant demand in upcoming years.

The surge in the demand for commercial fitness equipment has boosted the growth of regions' cardiovascular as well as strength equipment segment. The development of women-centric gyms also the trend of home gyms majorly in Middle-Eastern countries have fueled the overall region’s market growth. This has led to higher attraction towards the utilization of cardiovascular fitness equipment. The fitness sector has witnessed tremendous growth in the past few years, leading to the rise in permits for women’s fitness clubs in Saudi Arabia. Along with this, the government has approved the staging of the World Boxing Series, which has added significantly to the fitness industry’s growth. Furthermore, several women-only gyms are established in the country, boosting the gym culture across the nation. Hence, the rise in fitness culture is anticipated to propel the fitness equipment market on a progressive path over the upcoming years.

On the other hand, obesity has emerged as a major health concern within the United Arab Emirates. This growth has increased the number of gyms in the country. Besides, there is a high demand for gym memberships and services, including personal fitness training, due to the rise in fitness and health awareness. Apart from this, the growing online training sessions have boosted the demand for home gym equipment. Thus, as mentioned above, the rise in fitness culture supplements the fitness equipment market’s progression in the UAE. In addition to this, innovative training like free weight training, functional training, resistance training have attracted consumers away from traditional gym-based weighted strength training. Such training has led to an increased usage of equipment like kettlebells, medicine balls, sandballs, ankle weights, etc. which have provided strong growth in the Middle East & Africa region’s strength fitness equipment market.

Egypt, Saudi Arabia, South Africa, and UAE are the major market which has highly supported Middle-East and African fitness equipment market. From the overall market, Middle-Eastern countries have been dominating the region. Out of these Middle-Eastern countries, UAE has emerged as the market with higher potential growth as the existing companies have started expanding their business with increasing opportunities. African regions, on the other hand, have been developing as the fitness facilities are still at the nascent stage apart from the major countries like South Africa, Nigeria, Kenya and Egypt. The growing influx of international players in the market will let it boost during the forecast period.

Covid-19 impacts:
In case of covid-19 pandemic, Middle East 7 Africa region was highly affected especially South Africa. The MEA fitness equipment market was considerably impacted by various disruptions in the supply chain. With the closure of country borders, the supply chain of several parts and components has disturbed. The demand for connected gym equipment has weakened over past few months in MEA countries. The outbreak of COVID-19 had devastating effects on many businesses in the region, and the fitness and gym sectors were also among them. In response to this challenging situation, some have come up with great innovative ideas to survive in this time and continue serving their customers. Fitness clubs and gyms in Kuwait were also forced to shut down due to rising cases of corona virus. However, change in consumer preference and higher adoption of home fitness trend is expected to propel higher market growth by 2027.

Major companies in the market

Icon Health & Fitness Inc, Life Fitness, Johnson Health Tech Co. Ltd, Technogym S.P.A, Precor Incorporated, SportsArt Fitness, Inc., BFT Fitness, Dubai Sports LLC
Considered in the report

• Geography: Middle East & Africa
• Base year: 2021
• Historical year: 2016
• Estimated year: 2022
• Forecasted year: 2027

Aspects covered in the report
• Global fitness equipment market outlook
• Middle East & Africa fitness equipment market outlook
• Middle East & Africa cardiovascular fitness equipment market outlook
• Middle East & Africa strength fitness equipment market outlook
• Egypt fitness equipment market outlook
• Saudi Arabia fitness equipment market outlook
• South Africa fitness equipment market outlook
• UAE fitness equipment market outlook
• Rest of Middle East & Africa fitness equipment market outlook
• Policy & regulations
• Porters five force model
• Company profile of top players
• Strategic recommendation

Segments covered in the market

By Country
• Egypt
• Saudi Arabia
• South Africa
• UAE

By Type
• Cardiovascular
• Strength

By Cardiovascular fitness equipment
• Treadmill
• Stationary bike
• Elliptical trainer
• Rowing machine
• Cross Country ski
• Stair stepper

By Strength fitness equipment
• Dumbbells
• Weight plates
• Hydraulic equipment
• Resistance band & tubes

By End-User
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the fitness equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

Research Consultant

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