Asia-Pacific Fitness Equipment (Cardiovascular & Strength) Market Outlook, 2027

The expansion of the fitness equipment market in the Asia-Pacific region has been at an exponential rate in the last couple of years. This growth has been observed as the region is becoming next destination for fitness manufacturing companies to expand their operation. People have a higher attraction towards athletic & resistance training in with the trend of getting a lean fit body. The number of attractive and expensive gyms with highly modernized equipment has attracted consumers. Apart from that, people here are very much attracted to new aged cardio equipment like rowers, elliptical, have been gaining importance at in-home fitness. Along with this obstacle, training courses making the use of equipment ladders, climbing walls, and ring monkey bars, etc and are gaining importance in the strength training category mostly preferred in fitness clubs of outdoor fitness activities.

The report titled “Asia-Pacific Fitness Equipment Market Outlook, 2027” provides the complete historical and forecasted analysis of Asia-Pacific fitness equipment along with the top profiled companies. The growth of fitness equipment in the Asia Pacific has been the fastest as compared to other regions in the global market. It has acquired third place in the global market just after North-America & Europe. Revenue generation from the Asia-Pacific fitness equipment market was calculated to be around USD 2 Billion in 2021. Further, the market is projected to expand with 7% CAGR for 2022-2027. The market has emerged with several growing fitness equipment manufacturing companies some of the prominent companies on the list are SportsArt Fitness, BFT fitness, Stingray Fitness, Shuhua Fitness, Amer Sports Corporation, etc. In addition to that, the overall growth of the Asia-Pacific fitness equipment market has been largely supported by the major developed and emerging economies such as China, Japan, Australia & India.

China has been viewed as the most mature market of the Asia-Pacific region and heaving a large number of the population moving towards developing physical fitness. China has a large number of fitness manufacturing companies who are majorly into exporting the fitness equipment to original equipment manufacturing (OEM) and original design manufacturing (ODM) based stores at a global level. Over the years, the number of obese people has surged across the region, increasing the need for fitness equipment. Further, there has been a growth in fitness influencers that have encouraged consumers to gain interest in fitness routines. The gym culture and fitness awareness are among the other factors stimulating the demand for these gear, thereby driving the studied market’s growth across the region. China has witnessed significant growth in the obese population in the past few years. As per the National Health Commission, over 50% of adults are categorized overweight, with many falling under the obese group. In this regard, the surge in national health consciousness has fueled the fitness sector. This has ultimately led to a rise in gym memberships and fitness clubs. Fitness influencers have further highlighted fitness trends in the country, simultaneously boosting the fitness equipment market’s growth.

On the other hand, India has observed robust growth in the fitness equipment market. The increasing number of gyms and fitness clubs has promoted physical fitness, which has led to growth in the fitness equipment market of India. Being Strong, Coso home gym, Into wellness, syndicate gym equipment manufacturer, etc are some of the fitness equipment manufacturers which have been catering to small and big fitness centers as well as in for a home workout. Upsurge in the prevalence of diabetes, cardiac attacks, high blood pressure and other chronic diseases globally will act as a major factor influencing the growth of the market. Also, surging importance of gyms and fitness centres especially after the pandemic and increasing focus of the manufacturers on using high quality materials are the major market drivers that will further escalate the growth of market. In addition to this, growing awareness about the brands, rising number of celebrity endorsements and increasing geriatric population will expand the market.

The commercial segment has been contributing to the highest revenue in the region’s fitness equipment market. Health & fitness clubs are the prominent section in commercial segments revenue generation. Growth in the market has also been derived by an influx of international fitness franchise. On the other hand, the trend of home fitness has increased the sale of equipment like dumbbells, treadmills, stationary bikes, rowers, and other free weights in the residential segment.
Fitness equipments are primarily used for body weight management. However, few users of fitness equipment need it for exercises related to medical treatments or for strength training purposes. Such varied applications of fitness equipment are driving the Asia-Pacific Fitness Equipment Market. Additionally, the desire to stay fit, which includes managing overall weight and body looks, is also contributing to the use of fitness equipment. This desire is high among youth and urban population. Rapid urbanization, rising disposable income, and increasing youth population are the key propellants of the Asia-Pacific Fitness Equipment Market growth in various Asia-Pacific countries, as population is actively getting involved in fitness activities. However, large - scale resale of used fitness equipment limits the growth opportunities across the Asia-Pacific Fitness Equipment Market.

Several online channels enable consumers to procure goods from a seller over the internet via ecommerce websites and applications. Through the online distribution channel, ecommerce companies are promoting fitness equipment via social media channels, such as Instagram and Facebook, to gain customer attention. Also, the strong technology sector in Asia Pacific will support the development and adoption of digitally connected cardiovascular equipment. Exercise bikes, elliptical, and treadmills offer several benefits that promote heart health and prevent heart diseases. Commonly observed equipment in the Asia-Pacific Fitness Equipment Market are treadmills, stair climbers, weightlifting machines and stationary bicycles. The equipment can be connected to smartphone apps or wearables to health precisely track parameters. For instance, True Fitness partnered with Polar, offering heart rate technology and innovation and enabling users to keep track of every minute of exercise by recording the heart rate. The Gymtrakr app enables users to connect with the company’s Bluetooth compatible fitness equipment. The company also collaborates with Apple Inc. Exercisers can accurately and efficiently tracks their cardio workouts by pairing their Apple Watch with any compatible True Fitness machine.

According to IHRSA, the total number of fitness centers in the Asia-Pacific region exceeded 25,000 in 2017, with around 6,950 facilities in South Korea and 4,930 locations in Japan. Rise in the number of health clubs and fitness studios will surge the demand for high-quality equipment. Gym owners are focusing on installing versatile equipment in their facilities, enabling customers to experience enhanced workout sessions. Key players operating in the Asia-Pacific market include Johnson Health Tech, Amer Sports Corporation, Hoist Fitness Systems, Icon Health & Fitness, Nautilus Inc., Technogym S.p.A., Torque Fitness, and True Fitness. Industry players are focusing on R&D to launch new innovative products and enhance their product portfolio. For instance, Johnson Health Tech offers integrated viewfit connectivity system that sends workout statistics to the fitness tools and apps that exercisers use. In October 2019, Nautilus, Inc. introduced its Bowflex indoor cycling bike that delivers a connected fitness experience and features an open platform for users to connect with the company’s world app and third-party cycling apps including Peloton and Zwift.

Covid-19 Impact:
The Covid-19 pandemic had heavily impacted several economies in Asia Pacific including India, South Korea, and Taiwan. There was a major decline in the number of gym visits as people take preventive measures to avoid contracting the disease by maintaining social distancing norms. Several gyms were closed temporarily, which hampered the demand for fitness equipment. However, with relaxations in lockdown rules and health clubs reopening with increased focus on hygiene & sanitization, the fitness equipment market is likely to gain traction in the Asia-Pacific region during the upcoming timeframe.

Major companies in the market
ICON Health & Fitness INC, Nautilus INC, Core Health & Fitness INC, Precor Incorporated,Cybex International INC, Life Fitness, True Fitness INC, Tuffstuff Fitness International Inc., Iron Grip Barbell Company, Hoist Fitness System INC, Torque fitness LLC, Rough Fitness.

Considered in the report
• Geography: Asia-Pacific
• Base year: 2021
• Historical year: 2016
• Estimated year: 2022
• Forecasted year: 2027

Aspects covered in the report
• Global fitness equipment market outlook
• Asia-Pacific fitness equipment market outlook
• Asia-Pacific cardiovascular fitness equipment market outlook
• Asia-Pacific strength fitness equipment market outlook
• China fitness equipment market outlook
• Japan fitness equipment market outlook
• India fitness equipment market outlook
• Australia fitness equipment market outlook
• Rest of Asia-Pacific fitness equipment market outlook
• Policy & regulations
• Porters five force model
• Company profile of top players
• Strategic recommendation

Segments covered in the market

By Country
• China
• Japan
• India
• Australia

By Type
• Cardiovascular
• Strength

By Cardiovascular fitness equipment
• Treadmill
• Stationary bike
• Elliptical trainer
• Rowing machine
• Cross Country ski
• Stair stepper

By Strength fitness equipment
• Dumbbells
• Weight plates
• Hydraulic equipment
• Resistance band & tubes

By End-User
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the fitness equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

Research Consultant

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