Symphony was the first player to enter the branded residential air cooler segment in the late 80s single handedly transforming the way Indian consumers perceive evaporative air coo
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According to a recently published report "India Evaporative Air Cooler Market By Value, By Segment (Residencial, Industrial, Organized, Un-Organized), By Type (Room, Desert, Tower), Overview, 2020-2025", the air cooler market in India has experienced significant growth over the past few years. This market is segmented into residential and industrial based on the usage, with residential air coolers having a huge customer base and industrial having a small share, due to its limited usage and a high price. Having a different sales channel, the industrial air cooler manufacturers offer more customization than the residential one.
Symphony was the first player to enter the branded residential air-cooler segment in the late 80s single-handedly transforming the way Indian consumers perceive evaporative air coolers when many companies did not give much emphasis to this product. As technological innovation took place, the residential segment has seen many new entrances in the last few years. The average selling price of the coolers has taken an upward shift, and now ranging from INR 9,000 to INR 13,000. The market share of organized players' has improved drastically and has grown above 15% in volume terms by 2018-19. The marketers are presently promoting their sales through large format stores, retail chains, e-commerce portals, and TV shopping channels. The industrial evaporative air cooler market is also growing at a good pace and has many opportunities in the years to come.
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