Asia-Pacific Frozen Ready Meals Market Outlook, 2029

The growth of the frozen ready meals market is primarily driven by the growth of the market in developing countries such as India. The increasing urbanization is the major factor for the growth in the region. The increase in demand for convenience food along with, the incorporation of healthy ingredients in the ready meals, the innovative packaging, and the proper regulations are also factors affecting the growth of the market. Moreover, processed food is considered as the most popular junk food. In addition, improvements in the nutritional value of frozen food, interesting ingredient profiles are fuelling the market. The market for frozen ready meals is developing rapidly due to factors, such as the prevalence of a fast-paced lifestyle, especially in urban areas, which is leading to increased demand for precooked foods, among consumers, to save time. The market is driven by new product launches, growing consumer inclination toward vegan frozen ready meals, and convenience factors related to the usage of frozen ready meals. Rising disposable income levels in countries like China, India, and Southeast Asian nations have enabled consumers to explore convenience-oriented food products. Frozen ready meals, which were once considered premium or niche products, have become more affordable and accessible to a larger consumer base. The increasing penetration of e-commerce and online retail platforms has made it easier for consumers to access and purchase frozen ready meals. Online platforms provide a convenient way to explore different brands and varieties, compare prices, and have the products delivered to their doorstep.

According to the research report, “Asia-Pacific Frozen Ready Meals Market Outlook, 2029", published by Bonafide Research, the market is forecasted to grow with more than 7.5 % by 2029. The middle class is growing, the number of dual-income households is rising, and the number of single-person households is also rising in the region. These elements have increased the demand for quick and simple meal options, fueling the expansion of frozen ready meals along with hectic schedules and a desire for convenience. Higher disposable incomes have been a result of economic expansion in nations like China, India, and Southeast Asian countries. Customers now have more purchasing power and are prepared to spend money on quick and easy dining options. Previously regarded as high-end goods, frozen ready meals are now more readily available and inexpensive for a wider range of consumers. The Asia-Pacific region is becoming more popular with Western eating customs and cuisines.

Globalisation, exposure to Western media and society, and rising international travel are some of the causes driving this trend. Frozen ready meals, which are frequently influenced by Western cuisines, are viewed as practical choices that are in line with the region's consumers' shifting tastes and preferences. Particularly in nations like China and India, the population of the Asia-Pacific area is substantial and expanding quickly. Increased demand for convenient food options such as frozen ready meals is a result of lifestyle and dietary changes brought on by urbanisation and the rise in the number of working professionals. Additionally, investments in cold chain infrastructure, such as facilities for refrigerated shipping and warehousing, have increased the distribution and accessibility of frozen food items. Due to the assurance of product quality and the extension of their shelf life, this has significantly contributed to the growth of the frozen food sector, particularly frozen ready meals.

Dumplings and dim sum are popular frozen ready meal options in Asia-Pacific, particularly in countries like China, Taiwan, and Hong Kong. These meals consist of bite-sized portions of various fillings, such as pork, chicken, shrimp, or vegetables, wrapped in dough. They are steamed or pan-fried before consumption and are often served with dipping sauces. Furthermore, Bento boxes are a popular choice in Japan and other East Asian countries. These compartmentalized meals typically consist of rice, protein (such as grilled or breaded meat or fish), vegetables, and pickled items. Bento boxes offer a balanced and visually appealing meal that can be easily heated or consumed as is. In addition, Hotpot and shabu-shabu are communal dining experiences popular in countries like China, Taiwan, and Japan. Frozen ready meal sets are available that provide pre-cut ingredients, including meat, seafood, vegetables, and dipping sauces, for a convenient and enjoyable hotpot or shabu-shabu experience at home. In addition to Asian cuisine, there is also a demand for Western-style frozen ready meals in the Asia-Pacific region. These meals often include options like oven-baked dishes such as lasagna, gratins, roasted meats, or chicken pot pies, which cater to the preferences of consumers seeking Western flavors and comfort food.

Based on ready meals, include non-veg, frozen pizza and veg-meal. The non-veg meal is significantly dominating the market in Asia-Pacific. Non-vegetarian meals have been a traditional part of the culinary landscape in many countries across Asia-Pacific. Meat, poultry, and seafood have long been staple ingredients in various regional cuisines, and consumers have a strong preference for these flavors and dishes. As a result, non-vegetarian options have a larger consumer base and a higher demand in the frozen ready meals market. Non-vegetarian meals are often seen as a good source of protein, which is an essential nutrient for growth, development, and overall health. In many Asian cultures, there is a strong emphasis on the nutritional benefits of consuming animal-based proteins. As a result, non-vegetarian frozen ready meals, which often include meat, poultry, and seafood, are preferred by consumers seeking protein-rich meal options. Non-vegetarian meals hold cultural and religious significance in many Asian communities. For example, during festive occasions or celebrations, non-vegetarian dishes often take center stage. The demand for non-vegetarian frozen ready meals tends to increase during these times as consumers look for convenient options to celebrate and enjoy traditional meals.

The sales channel of the market includes Supermarket /modern retail / hypermarket, Independent Retailers / Departmental /convenience store, On-line Shop. The Supermarket /modern retail / hypermarket are significantly leading the market with highest market share in Asia-Pacific. Frozen ready meals are often more affordable than fresh food, especially in urban areas where food prices are high. This makes them a popular option for budget-conscious consumers. Frozen ready meals are widely available in supermarkets, modern retail stores, and hypermarkets across Asia-Pacific. This makes them easy to find and purchase, even in remote areas. The growing affluence of consumers in Asia-Pacific is leading to a demand for more variety in food choices. Frozen ready meals offer a wide variety of flavors and options, which appeals to consumers who are looking for something new and exciting to try. On the other hand the popularity of online shopping is growing rapidly in Asia-Pacific. This is making it easier for consumers to purchase frozen ready meals from the comfort of their own homes.



Considered in this report
• Geography: Asia-Pacific
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Asia-Pacific Frozen Ready Meals market with its value and forecast along with its segments
• Country-wise Frozen Ready Meals market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• China
• Japan
• India
• Australia

By Ready Meals:
• Non-Veg Meal
• Frozen Pizza
• Veg-Meal

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Ready Meals industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.