Middle East and Africa Frozen Potato Market Outlook, 2029

The frozen potatoes products market in the Middle East & Africa has witnessed substantial growth and market expansion in recent years. With a population of over 1 billion people, the region's demand for convenient and time-saving food options has propelled the popularity of frozen potatoes products market. The region's diverse consumer base, coupled with changing dietary habits and urbanization, has fueled the demand for frozen potato products. The busy and fast-paced lifestyles of consumers in the Middle East & Africa have increased the demand for convenient and time-saving food options. Frozen potato products provide a quick and easy solution for households and foodservice establishments alike. The MEA region encompasses diverse cultural trends that shape the consumption patterns and culinary preferences related to frozen potato products. In the Middle East potatoes hold a significant place in traditional dishes such as kibbeh, and falafel. However, cultural preferences also extend to global influences, with a growing demand for Western-style fast food and convenience foods. Middle Eastern consumers often enjoy frozen potato products like French fries, potato wedges, and hash browns, which have become popular accompaniments to meals and street food. Additionally, the region's cultural festivities and social gatherings, such as Ramadan, Eid al-Fitr, and weddings, contribute to increased consumption of frozen potato products, as they are convenient for large-scale meal preparations. Furthermore, the rapid growth of quick-service restaurants, fast-food chains, and casual dining establishments across the MEA region has boosted the demand for frozen potato products. These establishments often incorporate fries, potato wedges, and other frozen potato offerings into their menus.

According to the research report, “Middle East & Africa Frozen Potatoes Products Market, Outlook, 2029", published by Bonafide Research, the market is projected to reach market size of 5.83 Billion by 2029. Several developing trends have emerged in the MEA frozen potato products market in recent years. The growing demand for healthier and more nutritious frozen potato choices is one prominent development. As customers become more health-conscious, there is a growing desire for low-fat, low-sodium, and natural-ingredient products. In response to this trend, manufacturers have introduced healthier alternatives such as baked or oven-baked frozen potato products, sweet potato fries, or goods derived from organic or locally sourced potatoes. Another significant trend is the focus on premium and gourmet frozen potato products. Consumers are looking for unique and indulgent options that offer higher quality and a superior dining experience. This has led to the introduction of specialty flavors, seasonings, and coatings for frozen potato products, catering to the demand for diverse tastes and culinary exploration. Furthermore, convenience and time savings are still important drivers in the MEA frozen potato product market. Consumers choose items that need little preparation and cooking time while maintaining taste and quality. As a response, producers are developing new product formats and packaging to provide convenient and portion-controlled solutions, such as single-serve packets or pre-seasoned frozen potato products. Furthermore, technological improvements and digitalization are altering the MEA frozen potato products market. Online retail channels, meal delivery platforms, and e-commerce are rapidly expanding, giving consumer’s easy access to a diverse choice of frozen potato goods. Furthermore, digital marketing tactics, social media influencers, and online recipe platforms play an important role in promoting and raising awareness of new goods and inventive uses for frozen potato products.

Based on product type, the market is segmented into French fries, hash brown, shapes, and mashed. The market is dominated by French fries in MEA with highest market share in 2023. The influence of Western fast-food chains and international cuisine has played a significant role in popularizing French fries in the MEA region. Western-style fast-food restaurants, such as McDonald's and KFC, have expanded their presence in the MEA region, introducing French fries as a staple side dish in their menus. The foodservice industry, including quick-service restaurants, cafes, and hotels, plays a significant role in driving the demand for frozen potatoes products in the MEA region. French fries are a staple item on many foodservice menus due to their wide appeal, ease of preparation, and compatibility with various cuisines. French fries have also seamlessly integrated into local cuisines and cultural practices in the MEA region. They are often customized with regional flavors, spices, or dips, adapting to local preferences while retaining their core characteristics. Furthermore frozen potatoes products such as hash brown, shapes and mashed are expected to gain traction during the forecast period.

The end user segment includes, commercial and residential. The commercial end user is leading the market of frozen potatoes products market in Middle East & Africa. The commercial industry, comprising restaurants, hotels, catering services, and quick-service restaurants (QSRs), is a major consumer of frozen potato products. The demand for these products is high in the foodservice sector due to their convenience, consistent quality, and cost-effectiveness. Restaurants and QSRs often rely on frozen potato products as key menu items, such as French fries or potato wedges, which are served as sides or main dishes. The large-scale operations of the foodservice sector contribute significantly to the overall consumption and dominance of the commercial industry in the MEA frozen potato products market. Furthermore, the commercial industry has the advantage of bulk purchasing and distribution networks, allowing them to procure frozen potato products in large quantities from manufacturers or suppliers. This enables them to meet the demands of their establishments and provide consistent supply to consumers. The ability to purchase in bulk also translates into cost savings, making frozen potato products an economical choice for the commercial industry. In addition, the commercial industry caters to a large consumer base, including tourists, business travellers, local residents, and event attendees. The high demand from this consumer base drives the need for large quantities of frozen potato products. Commercial establishments, such as hotels, fast-food chains, and event caterers, are well-positioned to meet this demand and dominate the market due to their infrastructure, capacity, and reach.

The on-line shop sales channel is expected to register highest CAGR of the market in MEA frozen potatoes products market. The Middle East and Africa (MEA) region has witnessed significant growth in internet penetration rates over the past few years. As more consumers gain access to the internet and become familiar with online shopping platforms, the online sales channel for frozen potatoes products is expected to expand rapidly. In addition, online shopping offers convenience and accessibility to consumers, allowing them to browse and purchase frozen potatoes products from the comfort of their homes or offices. This convenience factor is driving the shift towards online shopping, as it eliminates the need for physical store visits and provides a wide range of product options at the click of a button. The MEA region has been witnessing a significant expansion in e-commerce infrastructure, with the establishment of dedicated online marketplaces, improved logistics and delivery networks, and increased investment in digital payment systems. These developments have facilitated the growth of online shopping, making it a preferred choice for consumers.



Considered in this report
• Geography: Middle East & Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Middle East & Africa Frozen Potatoes Products market with its value and forecast along with its segments
• Country-wise Frozen Potatoes Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• UAE
• Saudi Arabia
• Israel
• South Africa

By Potato Product:
• French Fries
• Hash brown
• shapes
• Mashed
• Others

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ball Bearing industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.