North America Frozen Potato Market Outlook, 2029

The market for frozen potato products in North America is expanding rapidly as the employment rate of women rises. In recent years, women's employment rates have risen considerably. Because of the increasing number of working women, it is becoming more difficult for them to cook or prepare fresh meals on a daily basis. As a result, ready-to-eat and frozen meals have grown increasingly popular. Furthermore, increased demand for convenience foods drives market expansion. The processed food sector is driven by a higher need for convenience as a result of customers' hectic lifestyles. Frozen potatoes are a practical and simple-to-prepare food alternative, which drives their popularity. Consumers are increasingly looking for quick and easy-to-prepare food options, and frozen potatoes meet this requirement. Furthermore, frozen potatoes are a common ingredient in many fast food and quick service restaurant dishes, such as French fries, hash browns, and tater tots. The popularity of these restaurants is raising demand for frozen potatoes. Furthermore, customers are increasingly seeking healthier food options, and frozen potatoes are high in carbs and nutritional fibre. This is fueling North American demand for frozen potatoes. Frozen potato manufacturers are focusing on innovation to develop new and innovative products that meet the changing needs of consumers. This includes developing new flavours, shapes, and sizes of frozen potatoes, as well as products that are healthier and more convenient. Furthermore, the popularity of fast-food restaurants and quick-service restaurants in North America fuels demand for frozen potato products. French fries, in particular, are a popular side item in many fast-food restaurants, helping to drive industry expansion.

According to the research report, “North America Frozen Potatoes Products Market, Outlook, 2029", published by Bonafide Research, the market was valued at USD 17.19 Billion in 2023. The foodservice industry is extremely important in the frozen potato product market. Restaurants, cafes, and other culinary venues rely on frozen potato products to meet client demand for side dishes and appetisers. The expansion of the foodservice sector, driven by factors such as dining-out trends and the rise of online meal delivery services, has had a beneficial impact on the market. There has been a growing interest in ethnic cuisines and flavors in North America. As a result, the frozen potato products market has witnessed the introduction of new flavors and varieties inspired by different global cuisines such as seasoned fries, chipotle-flavoured potato wedges, or sweet potato fries with unique seasonings. Technology has significantly improved processing and production efficiency in the frozen potato products business. Automation has expedited procedures such as cutting, blanching, frying, and freezing, lowering labour costs and increasing total production. Advanced sorting and grading technologies contribute to consistent quality and waste reduction. Furthermore, freezing is an important stage in the manufacturing of frozen potato products. Rapid-freezing methods, such as blast freezing and cryogenic freezing, allow for rapid chilling and the creation of minute ice crystals, keeping the texture and flavour of the potatoes. These strategies aid in minimising moisture loss while preserving the taste and texture of the items while thawing. In North America, changing demographics, such as an increase in single-person homes and the rise of working parents, influence demand for quick food options such as frozen potato products. Because of these changing demographics, there is a greater need for smaller pack sizes and single-serve quantities, which drives market growth.

United States is the largest consumer of frozen potatoes products in North America. The United States has a much larger population than other North American countries, with over 331 million people. The larger consumer base contributes to increased consumption of frozen potato products. The sheer magnitude of the market drives up demand for these products. Furthermore, the United States has a well-established fast food culture, with fast food chains and quick-service restaurants being immensely popular. French fries, a ubiquitous frozen potato product, are a popular side dish in many fast-food restaurants. The convenience and cost of frozen potato products coincide with the fast-paced American lifestyle, making them a favourite choice. Furthermore, American lifestyles are noted for being hectic and fast-paced, with many individuals and families having little time for food preparation. Frozen potato products are a practical choice because they require little work and time to prepare. They offer a simple and quick way to enjoy a popular side dish without requiring much preparation.

Based on product type, the market is bifurcated into French Fries, hash brown, shapes, and mashed. Among them the market is highly dominated by French Fries with highest market share in North America. French fries are a well-known and popular cuisine item. For decades, they have been an essential component of North American cuisine, both as a solo side dish and as a regular complement to burgers, sandwiches, and other meals. Their great appeal and familiarity have aided their commercial supremacy. French fries are versatile in terms of preparation and presentation. They can be seasoned with a variety of spices, sauces, or condiments to create a variety of flavour profiles. Furthermore, French fries can be customised with toppings such as cheese, chilli, or bacon, making them flexible to a variety of gourmet tastes. This adaptability appeals to a wide range of consumers and adds to their commercial domination. Furthermore, the enormous demand and consumption of French fries in North America reinforces their market domination. Consumers have developed a strong predilection for French fries, routinely picking them above other frozen potato products. The established consumption habits and market demand have cemented French fries' position as the dominant product in the North America frozen potato goods market.

Based on end-use industry, the market is divided into commercial and residential. Commercial end-use industry is significant consumer of frozen potatoes products in North America. Frozen potato products are significantly used in the foodservice industry, which includes restaurants, cafes, hotels, fast-food franchises, and other dining venues. Popular menu items in these businesses include French fries, potato wedges, hash browns, and other frozen potato products. Frozen potato products are an excellent choice for foodservice operators due to their convenience, consistent quality, and ease of preparation. Commercial end-users expect constant quality in their culinary offerings, which frozen potato products deliver. Frozen potato products are subjected to stringent processing and quality control techniques to ensure consistency in taste, texture, and appearance. This uniformity enables foodservice providers to provide their clients with a dependable and constant product. Because frozen potato products are versatile, commercial end-users can diversify their menus and offer a diverse selection of cuisines. French fries can be served as a side dish, whereas hash browns can be offered for breakfast. As appetisers or snacks, potato wedges, tater tots, and other specialty variants can be served. Menu flexibility assists foodservice operations in catering to various client tastes and increasing customer satisfaction. The sales channel of the market is segmented into Supermarket /modern retail/ hypermarket, Independent Retailers / Departmental /convenience store, On-line Shop. The Supermarket /modern retail/ hypermarket are leading the sales channel of the market in North America with highest market share. The on-line shop is expected to drive the market in future with highest CAGR in North America frozen potatoes products Market.



Considered in this report
• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• North America Frozen Potatoes Products market with its value and forecast along with its segments
• Country-wise Frozen Potatoes Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Potato Product:
• French Fries
• Hash brown
• shapes
• Mashed
• Others

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ball Bearing industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.