Middle East & Africa Frozen Fruits & Vegetable Market Outlook, 2029

The Middle East frozen fruit and vegetable market is predicted to expand in the future. One of the primary factors supporting the growth of the frozen fruits and vegetables market in the Middle East and Africa is the expansion of the distribution network through supermarkets and hypermarkets. Furthermore, rising vendor investment in product innovation to boost shelf life and nutritional value would favourably influence market growth. Furthermore, increased consumer knowledge of the health benefits of frozen fruits and vegetables will have a significant impact on market growth. The market is heavily influenced by the numerous advantages that frozen fruits and vegetables provide, such as ease of preparation and accessibility, especially during the off-season. They are also preferable to fresh fruit because they are resistant to decomposition caused by aggressive transportation as well as exposure to light and heat. Furthermore, the growing e-commerce sector has driven people to buy frozen fruits and vegetables online, removing geographical constraints and providing a seamless shopping experience with a diverse product selection. Furthermore, rising disposable incomes, hectic consumer lives, and the launch of distinct product varieties by manufacturers are catalysing market expansion. There is a growing awareness of the importance of eating a healthy diet in the Middle East and Africa. Frozen fruits and vegetables are a good source of vitamins, minerals, and antioxidants, and they are also low in calories and fat. Furthermore, the food service industry plays crucial role in development of frozen fruits and vegetables in Middle East and Africa region, due to frozen fruits and vegetables are used in restaurants, hotels, and other foodservice establishments. Frozen fruits and vegetables are incorporated into traditional recipes, adapting to modern lifestyles without compromising the flavors and cultural authenticity of the dishes. For instance, frozen vegetables may be used in stews, tagines, curries, and soups, while frozen fruits can be used in desserts, smoothies, and beverages. Middle Eastern and African cultures often prioritize communal meals where families and communities gather to share food. Frozen fruits and vegetables can be utilized in larger quantities to accommodate these gatherings, making meal preparation more efficient and convenient.

According to the research report, “Middle East and Africa Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market is projected to reach market size of more than USD 2.5 Billion by 2029. The improvement of innovative items, for example, low fat, low cholesterol, whole wheat and artificial additives, is relied upon to invigorate the MEA frozen fruits and vegetables in MEA market. Manufacturers have expanded their product offerings to include a wide range of frozen fruits and vegetables, including exotic varieties, organic options, and pre-cut/prepared products. This diversification provides consumers with more choices and convenience. Packaging plays a crucial role in maintaining the quality and shelf life of frozen fruits and vegetables. Innovations in packaging include vacuum-sealed packs, resealable pouches, portion-controlled packaging, and eco-friendly packaging materials. These innovations help extend product freshness and convenience for consumers. In response to changing consumer preferences, manufacturers have developed innovative frozen fruit and vegetable products, such as fruit and vegetable blends for smoothies, ready-to-cook meal kits with frozen ingredients, and functional frozen products with added vitamins, minerals, or plant-based proteins. Mixed vegetable blends, including combinations like peas, carrots, green beans, and corn, are popular choices in the MEA region. These blends are versatile and commonly used in various dishes, such as stews, soups, and rice-based dishes. Frozen spinach is widely used in the MEA region as it provides a convenient and readily available source of greens. It is used in dishes such as sautéed spinach, soups, and traditional dishes like spanakopita.

There are several associations and organizations in the Middle East and Africa region that are involved in the frozen fruits and vegetables industry. These associations play a significant role in promoting and supporting the growth of the sector, include, AFFI is an organization that represents the food processing and manufacturing industries in the Arab world. While they cover a wide range of food sectors, they include frozen fruits and vegetables within their scope. AFFI works on issues related to regulations, standards, and industry development. The FEC is an organization dedicated to promoting Egyptian food exports, including both fresh and processed food products. While their primary focus is on exports, they also encompass frozen fruits and vegetables as part of their activities.

The product type of the market includes fruit and vegetables. The fruit segment is anticipated to register maximum CAGR of the market. There is a rising awareness of the importance of healthy eating and lifestyles in the MEA region. This trend has led to increased demand for nutritious food options, including frozen fruits. Consumers are seeking out products that align with their health goals, and frozen fruits provide a convenient way to incorporate fruits into their diets. Urbanization and changing lifestyles in the MEA region have resulted in busier schedules and limited time for food preparation. Frozen fruits offer a time-saving solution for consumers who want to include fruits in their diet but may not have the time or access to fresh fruits. This convenience factor contributes to the growing popularity of frozen fruits. Frozen fruits offer convenience and year-round availability, regardless of seasonal limitations. Consumers in the MEA region may find it challenging to access fresh fruits all year due to climatic conditions or limited availability. Frozen fruits allow them to enjoy a variety of fruits at any time, which drives demand and contributes to market growth.

Considered in this report
• Geography: Middle East and Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029





Aspects in this report covered
• Middle East and Africa Frozen Fruits and Vegetables market with its value and forecast along with its segments
• Country-wise Frozen Fruits and Vegetable market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Product Type:
• Fruits
• Vegetables

By Category:
• Organic
• Conventional

By End User:
• Residential
• Commercial

By Price Range:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.