Asia-Pacific forecasts over 7.5% growth by 2029, boosted by IQF and blast freezing technologies.
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The Asia-Pacific frozen fruit and vegetable business is expanding rapidly. Growing urbanisation and increased acceptance of a healthy lifestyle are driving the growth of the Asia-Pacific frozen fruit and vegetable market. One of the primary factors driving the Asia-Pacific frozen fruit and vegetable market has been the significant health benefits associated with frozen fruit consumption. Furthermore, frozen fruits are regarded as among the healthiest fruits, with increasing demand in the Asia-Pacific region. The frozen fruits are a great source of antioxidants, minerals, and vitamins, which has aided market growth throughout the Asia-Pacific region. When compared to fresh fruits, frozen fruits are more readily available. The Asia-Pacific region, which includes emerging economies such as China and India, has a vast and rapidly growing population. The growing population, combined with increased disposable incomes and a growing middle class, has resulted in a major growth in consumer demand for convenience foods such as frozen fruits and vegetables. Given the size and purchasing power of the Asia-Pacific population, the market's potential is enormous. Furthermore, the Asia-Pacific has experienced an increase in investment and technological improvements in the frozen food business, which includes frozen fruits and vegetables. To meet consumer demand, market companies are investing in research and development to improve freezing procedures, improve packaging, and create new product varieties. This emphasis on innovation contributes to Asia-Pacific's growth and competitiveness in the frozen fruit and vegetable market. In addition, Freshness is highly valued in Asian cuisine. While fresh produce remains popular, frozen fruits and vegetables are gaining acceptance due to technological advancements in freezing techniques that help preserve the nutritional content and quality of the products. Frozen produce allows consumers to enjoy fruits and vegetables at their peak freshness, even when they are out of season or not locally available.
According to the research report, “Asia-Pacific Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market is forecasted to grow with more than 7.5 % by 2029. Individual quick freezing (IQF) and blast freezing, two technological improvements in freezing procedures, have increased the quality of frozen fruits and vegetables. These approaches aid in the preservation of the product's texture, flavour, and nutritional content, making it more desirable to consumers. Consumers are becoming more confident in the quality of frozen food as freezing technology improves. In addition, the development of cold chain infrastructure, such as refrigerated storage, shipping, and distribution facilities, has increased the availability and quality of frozen fruits and vegetables. Cold chain infrastructure investments ensure that items are kept at ideal temperatures throughout the supply chain, reducing spoilage and preserving product freshness. This expansion has aided market growth by allowing for more efficient distribution and market penetration. Product offerings in the Asia-Pacific Frozen Fruits and Vegetables market are expanding, including new and novel product varieties. Value-added goods such as frozen fruit blends, vegetable medleys, and pre-seasoned or pre-marinated frozen food are being introduced by manufacturers. This range of product choices caters to evolving consumer preferences while also making meal preparation easier. Furthermore, the Asia-Pacific region has a rich culinary legacy that includes a wide range of traditional cuisines that incorporate ethnic and exotic fruits and vegetables. There is a rising interest in trying new flavours and cuisines, which is driving up demand for frozen ethnic and exotic vegetables. To meet this demand, manufacturers are supplying frozen options such as jackfruit, durian, dragon fruit, edamame, and different Asian greens.
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