North America Frozen Fruits & Vegetable Market Outlook, 2029

The North American fruit and vegetable market is expanding as a result of rising urbanisation and a rise in the adoption of a healthy lifestyle. Additionally, rising frozen and canned food consumption contributes to the market's expansion. The North American vegan market is expanding because of the rising vegan population. Additionally, because more people are becoming aware of the advantages of eating fruits and vegetables for their health, the market for these products is growing. In North America, demand for frozen fruits and vegetables has increased due to changing lifestyles and hectic schedules. The fast-paced modern lifestyles that have caused customers to opt for simple fruit products that do away with the traditional hassles of cleaning and slicing fresh fruits and vegetables are among the major factors driving the North American frozen fruit and vegetable industry. Longer shelf lives, a preference for nutritious foods, and technological developments in packaging are other factors driving the market's expansion. The demand for frozen fruit and vegetables is increasing across North America due to the numerous health benefits linked with their intake. Frozen fruits and vegetables are high in antioxidants, minerals, and vitamins. Furthermore, frozen fruit and vegetables are becoming more popular among consumers because they have several advantages over fresh fruits. Frozen fruits and vegetables, for example, are more readily available in the market and have a longer shelf life than fresh fruits. Furthermore, rising consumer awareness of the nutritional value of frozen fruit and vegetables, together with developing clean eating habits, will drive the growth of the North American frozen fruit and vegetable market during the forecast period.

According to the research report, “North America Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market was valued at over USD 10 Billion in 2023. North America includes both established countries like the United States and Canada, as well as emerging countries like Mexico. To meet expanding client demands, the region's food and beverage industries are constantly improving their overall business processes. A vast number of domestic and foreign corporations have established a strong presence in North America. Because of the growing popularity of veganism, many consumers prefer a diet consisting solely of fruits and vegetables. The trend is to increase demand for frozen fruits in North America. Frozen fruits such as strawberry, banana, apple, cranberry, cherry, blueberry, peach, blackberry, nectarine, and raspberry are also utilised in the preparation of numerous sweet pies. Furthermore, the growth of the North American frozen fruit and vegetable industry is impacted by the region's highly established and advanced cold chain facilities and infrastructure, as well as customers' increasing disposable income. Furthermore, an increase in the ratio of working women in North America boosts demand for ready-to-eat convenience food, which is likely to drive growth in the North America frozen fruit and vegetable market throughout the forecast period. The increased consumption of convenience foods such as RTE and RTC cut vegetables, mixed veggies, and meals as a result of consumers' busy lifestyles and stressful work schedules has increased demand for frozen vegetables in North America.

As the tendency towards smaller and more frequent meals has developed in this region, people are turning to quick and on-the-go food. Innovative product development, such as reduced trans-fat, low-fat, multigrain, and so on, is another trend that has contributed to the market's consistent expansion in this region. The United States generates the most revenue, followed by Mexico and Canada. There is higher demand for raspberries and blackberries, as well as people in this region adopting veganism, have increased the general public's reliance on frozen fruits and vegetables in this region. Growing fruit-based foods and beverages is also to blame for the increased use of frozen fruit and vegetables. Organic and non-genetically modified organism (non-GMO) products are becoming increasingly popular among health-conscious consumers. This movement has also influenced the frozen fruit and vegetable market, with more organic and non-GMO options available. The frozen fruit and vegetable market in North America has grown significantly in terms of product offerings. To respond to varied consumer preferences, manufacturers are producing new and inventive frozen items such as frozen smoothie blends, pre-cut veggies, and unusual fruit mixtures.

Based on the report, the market is segmented into product types, including fruits and vegetables. The frozen vegetables are dominating the market with significant market share. Frozen vegetables have a greater diversity than frozen fruits. A wider variety of vegetables can be effectively frozen while retaining their quality, texture, and flavour. This enables a wider variety of frozen vegetable options on the market, making them more accessible to customers. Vegetables are frequently used as ingredients in a variety of recipes, making them a mainstay in a variety of cuisines. Because frozen vegetables are generally pre-prepared, they save time by removing the need for washing, peeling, and cutting. This ease of use, as well as the diversity of utilising frozen veggies in soups, stir-fries, side dishes, and other recipes, contributes to their market dominance. Frozen vegetables are less expensive than fresh food, making them an appealing option for those on a tight budget. The prolonged shelf life of frozen veggies lowers waste and spoilage, which contributes to their cost-effectiveness. According to category wise segmentation, market includes, organic and conventional. The conventional category holds the substantial market share in North America. When compared to organic options, conventional frozen fruits and vegetables are more widely available and diverse. Traditional farming practises bring in higher yields and more production efficiency, resulting in a bigger supply of conventional frozen goods on the market. Consumers seeking convenience and variety are drawn to a greater selection of possibilities. When compared to organic products, conventional frozen fruits and vegetables are more widely found in mainstream grocery shops and have a wider distribution network. This increased accessibility leads to traditional options' significant market share.

The distribution channel includes Supermarket /modern retail / hypermarket, Independent Retailers / Departmental /convenience store, On-line Shop. The Supermarket /modern retail / hypermarket are significantly leading the market with highest market share in the region. Supermarkets and modern retail chains have sophisticated distribution networks that assure a consistent and efficient supply of frozen fruits and vegetables. They've built ties with frozen food manufacturers and suppliers, ensuring continuous product availability. Consumers have easy access to supermarkets and modern retail outlets, which are located in both urban and suburban areas. They provide pleasant shopping experiences by providing longer working hours, abundant parking, and one-stop shopping for a variety of home requirements. This ease of access allows people to acquire frozen fruits and veggies while performing their routine grocery shopping. Frozen fruit and vegetables are widely available in supermarkets, modern retail stores, and hypermarkets. They usually have specialised sections for frozen items, which include a wide variety of frozen fruits and vegetables. This wide product selection attracts customers looking for convenience and choice.



Considered in this report
• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• North America Frozen Fruits and Vegetables market with its value and forecast along with its segments
• Country-wise Frozen Fruits and Vegetable market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Fruits
• Vegetables

By Category:
• Organic
• Conventional

By End User:
• Residential
• Commercial

By Price Range:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.