Middle East & Africa projects USD 6.28 billion by 2029, driven by tourism and demand for frozen seafood.
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The market for frozen meat and poultry in the Middle East and Africa has grown significantly as a result of rising tourism, a thriving food service sector, shifting customer preferences, and sophisticated distribution networks. The market is also positively impacted by the growing number of working women, particularly by the rising demand for products that are ready to eat and ready to prepare. Convenience, together with rising disposable income and an increase in the number of working professionals, is the primary factor influencing the expansion of frozen meat and poultry in the area. Additionally, with technical advancements in the food business, the variety of convenience foods has increased to include chilled, frozen, shelf-stable, microwaveable, and prepared mixes, helping to broaden the regional market for all meat products. The increased consumption of frozen meat and poultry products in the MEA can be attributed to improvements in freezing technology, creative refrigerator displays in supermarkets and hypermarkets, and better and faster supply chain solutions. Furthermore, it is anticipated that the region's demand for frozen meat and poultry products will continue to be supported by the regular introduction of new processed meat products, as well as by hyper-branding and modern retailing across the meat shelves of supermarkets is expected to continue supporting demand for frozen meat and poultry products in the region. The Middle East and Africa region has witnessed significant growth in the foodservice industry, including restaurants, hotels, and cafeterias. Frozen meat and poultry products are commonly used in these establishments due to their longer shelf life, easy storage, and consistent quality, driving the demand for such products.
According to the research report, “Middle East and Africa Frozen Fish and Seafood Market Outlook, 2029", published by Bonafide Research, the market is projected to reach market size of USD 6.28 Billion by 2029. The Middle East and Africa are popular tourist destinations, attracting a large number of international visitors. The hospitality sector, including hotels, resorts, and catering services, relies on frozen meat and poultry products to meet the diverse culinary requirements of their guests. The growth of the tourism and hospitality industry contributes to the demand for frozen meat and poultry. The development of robust cold chain infrastructure, including efficient storage, transportation, and distribution networks, has facilitated the availability and accessibility of frozen meat and poultry products in the region. This infrastructure development has enabled retailers and foodservice providers to maintain product quality and extend the shelf life of frozen products. Middle Eastern and African consumers are increasingly exposed to global cuisine and diverse culinary experiences. Frozen meat and poultry products allow consumers to explore international dishes at home, making them popular choices for those seeking culinary diversity and convenience. The majority of the population in the Middle East and Africa follows Islam, which requires adherence to halal dietary guidelines. Halal certification is important for meat and poultry products, ensuring they are prepared according to Islamic dietary laws. Halal certification signifies that the product is permissible for consumption by Muslims and meets the religious requirements. Each country in the MEA region has its own traditional cuisine and cooking methods. Frozen meat and poultry products are often used in traditional dishes, catering to local tastes and preferences. Traditional recipes and cooking techniques influence the demand for specific cuts, marination styles, and flavors of frozen meat and poultry products. Festivals and celebrations play a significant role in MEA cultures, and food is an integral part of these occasions. Frozen meat and poultry products are often in demand during festive periods, as they offer convenience and help in meal preparation for large gatherings.
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