Asia-Pacific forecasts over 6.45% growth by 2029, driven by food processing advancements.
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The expansion in urban life in the Asia-Pacific area has driven buyers to pick functional foods that don't invest energy cooking or planning. The developing inclination for prepared to eat-food is propelling the market for frozen meat and poultry market in Europe. Increasingly busy urban lifestyles in Asia-Pacific have resulted in consumers opting for convenient food that does not expend time for cooking or preparation. The rising preference for ready-to-eat meals is fuelling the frozen meat and poultry market in the region. Innovation within the chilled meat categories has increased over the years and Asia-Pacific has the highest growth potential in this category. The reason for the growth of frozen meat in Asia-Pacific can be attributed to shifting consumer trends and the emergence of ‘snacking.’ Consumers are constantly seeking convenient snacking options with high protein and nutrient content that are being upgraded by significant manufacturers operating in the frozen meat and poultry market. The thriving foodservice industry, including restaurants, hotels, and quick-service restaurants (QSRs), has been a major driver of the frozen meat and poultry market. The demand for processed and ready-to-cook frozen products from the foodservice sector has increased due to factors like changing consumer preferences, cost-effectiveness, and the need for operational efficiency. Furthermore, Asia-Pacific region has witnessed a significant shift in consumer lifestyles, with an increasing number of people opting for convenient and ready-to-eat food options. Frozen meat and poultry products offer convenience, longer shelf life, and easy preparation, which align with the changing preferences and busy lifestyles of consumers. In addition, Rapid urbanization and rising disposable incomes in countries like China and India have led to increased consumption of frozen meat and poultry products. As people migrate to urban areas and adopt busier lifestyles, the demand for convenient and quick meal solutions rises, driving the market growth.
According to the research report, “Asia-Pacific Frozen Fish and Seafood Market Outlook, 2029", published by Bonafide Research, the market is forecasted to grow with more than 6.45 % by 2029. Frozen meat and poultry products are produced and processed in large part by the food processing sector. The freezing of raw meat and poultry into forms such as slices, portions, and value-added goods is done by this industry. To assure the quality and security of frozen products, food processing businesses frequently invest in cutting-edge technology and machinery. From the point of production to the final consumer, frozen meat and poultry products must be kept intact and safe. This is where the cold chain and logistics sectors come into play. This sector includes cold storage facilities, chilled shipping, and specialised logistics services. The rise of the market for frozen meat and poultry is aided by the growth and development of a reliable cold chain infrastructure. In the Asia-Pacific region, Western culture and food are becoming more prevalent. Frozen meat and poultry products, including pre-marinated chicken breasts or frozen burger patties, are frequently used in Western-style recipes. The demand for frozen meat and poultry increases as customers become more familiar with these Western cuisines and strive to recreate them at home. Some cultures believe that frozen meat and poultry items are just as fresh as, or even more so, than their fresh equivalents. This belief is based on the knowledge that frozen foods can preserve the nutritional value and quality of meat and poultry, particularly during long-distance transportation. The market's desire for frozen choices is driven by this cultural perspective. Blast freezing is favoured for its efficiency in quickly reducing the temperature of meat and poultry products, preventing the growth of bacteria and ensuring product safety. It is commonly employed by food processors and manufacturers across the region to maintain the quality and extend the shelf life of frozen meat and poultry.
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