Europe Frozen Meat & Poultry Market Outlook, 2029

Europe is the largest market of frozen meat and poultry globally. Market is primarily driven by changes in people's lifestyle and a rise in demand for ready-to -eat food. The frozen meat market is expected to faster during the projected period due to an increased workforce, per capita income and demand for frozen foods. The freezing effects stop potentially hazardous bacteria from growing and causing food positioning. Due to the development of dietary patterns and increased consumer consumption habit, prepared food sales have overgrown due to convenience trends and lifestyle changes. The expansion of frozen meat market in Europe is aided by technological advancements that extent product shelf life and increased attempts to provide high quality products, particularly meat-related products. In addition, the expansion of nuclear family in European countries is predicted to raise demand for frozen meat in the coming decade as population movement from rural areas to urban cities increases. In recent years, consistent economic growth coupled with the increased standard of leaving is propelling the market growth. European consumers have growing habit of convenient and on the go food, have enhanced opportunities for regions frozen meat and poultry business. The region has been viewed as the top-grossing frozen meat and poultry market which has been largely contributed by the countries like UK, Germany, France, Italy, Spain and Russia. Furthermore, in the European region, the demand for frozen meat and poultry has risen dramatically due to rise in living standards and the shift to a more convenient lifestyle. The tight government restrictions to preserve product quality, certification/ labels, and make products more appealing are bolstering the expansion of this market. The frozen meat and poultry business in Germany is expected to be a significant growth driver in the region. The rise of the German frozen meat business is fueled by the rising demand for frozen meat and poultry in the country.

According to the research report, “Europe Frozen Fish and Seafood Market Outlook, 2029", published by Bonafide Research, the market is expected to add USD 5.75 Billion market size from 2024 to 2029. The population in Europe has an increasing appetite for foods high in protein. Since the demand for processed frozen food is rising throughout Europe, there has been substantial growth in the food sector. Currently, consumers are turning to meat in order to obtain the necessary nutrients for health. Additionally, the development of food technology is giving producers of processed frozen meat a lot of room to grow. The demand for frozen meat and poultry in Europe is rising as a result of people's hectic lifestyles and changes in their consumption patterns of processed foods. Additionally, developments in the food service industry, frozen food, cost-effective production based on a product's extended shelf life, as well as technological breakthroughs, are all factors that are becoming more and more popular in European nations. Opportunities for the expansion of the frozen meat industry in Europe are being presented by new product development by manufacturers, investment in cold chain sectors, low trade barriers, and significant R&D expenditures. Europe has been at the forefront of technological advancements in the food processing and freezing industry. The region has developed sophisticated freezing techniques, packaging technologies, and quality control measures. These advancements have enabled the production of high-quality frozen meat products that retain their nutritional value, taste, and texture. Europe has favourable market access and trade agreements with various countries and regions. These agreements facilitate the export and import of frozen meat products, reducing trade barriers and fostering international trade. The access to diverse markets and the ability to tap into global demand contribute to Europe's leadership in the global frozen meat and poultry market.

Europe has a rich culinary legacy that includes a variety of regional cuisines and traditional dishes. While fresh and local foods are frequently treasured, frozen meat has found a home in European kitchens by providing convenience without sacrificing traditional flavours. Frozen meat items, such as sausages, meatballs, and ready-to-cook slices, can be included in traditional European recipes and serve as an easy way to recreate authentic dishes. Furthermore, ethnic populations and multinational influences in Europe have broadened the culinary panorama. Frozen meat products appeal to European consumers' unique tastes and preferences, providing a diverse selection of options from various cuisines. Consumers can experiment with diverse flavours and replicate dishes from different cultures by purchasing ready-to-cook or pre-seasoned frozen meat items. The rise of social media and online platforms has had an impact on European food culture. Food bloggers, influencers, and recipe-sharing networks have a large influence on consumer preferences and trends. These internet portals provide recipes, meal ideas, and innovative uses for frozen meat products, enabling customer participation and discovery of the frozen meat business.

Throughout the year, a sizable number of tourists travel to Europe. The demand for frozen meat and poultry can be influenced by the tourist season, which differs across various nations and areas. Food service organisations frequently employ frozen meat products, and tourists frequently eat their meals in restaurants, hotels, or vacation rentals. Peak tourist seasons might result in a rise in demand for frozen beef products, boosting the market's expansion. Seasonal variations frequently affect consumer preferences and consumption habits. The demand for frozen meat and poultry products rises during certain times of the year in Europe. For instance, the demand for frozen meats appropriate for outdoor cooking and barbecues rises during the summer. Similar to this, there is an increase in demand for frozen poultry items like turkeys or hams on special occasions like Christmas or Easter. These cyclical increases in demand help the market expand at certain times. The consumption of frozen meat and poultry products is influenced by a variety of cultural and traditional events that take place in Europe. Large gatherings and feasts are a common feature of festivals, holidays, and special occasions, which increases demand for frozen meats. For instance, the demand for frozen meat products increases dramatically around occasions like Oktoberfest in Germany or the summer BBQ season in several European countries.

Based on the report, the meat product include, beef, chicken and pork. Among them the beef product is significantly leading the market of frozen meat and poultry market of Europe. Europe has a wide range of culinary traditions, and beef is a versatile meat that can be used in various dishes. It is commonly used in traditional European dishes like stews, roasts, and steaks, which may contribute to its popularity in the frozen meat and poultry market. Beef is often associated with high-quality meat products. European consumers perceive frozen beef as a reliable and consistent option, maintaining its taste and texture after freezing. This perception of quality can contribute to its market leadership. Europe has a significant beef production capacity, and there is a steady supply of beef for freezing and distribution. This availability ensures that consumers can easily access frozen beef products in various forms, cuts, and preparations. Convenience plays a crucial role in consumer choices. Frozen beef offers convenience in terms of longer shelf life, easy storage, and meal planning flexibility. As busy lifestyles and time constraints impact consumer habits, the convenience factor may drive the demand for frozen beef.



The Supermarket /modern retail/ hypermarket, are playing an important role in the development of frozen meat and poultry products in Europe. Supermarkets, modern retail stores, and hypermarkets have an extensive network of outlets, allowing them to reach a large consumer base across different regions. They have the infrastructure and resources to distribute frozen meat products efficiently and make them readily available to consumers. These retail establishments cater to consumers' demand for convenience. Frozen meat and poultry products can be stored for longer periods, allowing consumers to stock up on their favourite products and plan meals in advance. Supermarkets and hypermarkets provide a one-stop shopping experience where consumers can find a wide range of frozen meat options. Supermarkets and hypermarkets have the capacity to store and display a wide variety of frozen meat products. They typically have large freezer sections or dedicated frozen food aisles where consumers can browse and choose from a diverse range of frozen meat and poultry options. This visibility and accessibility contribute to the development and growth of the frozen meat market. Some of the main Supermarket /modern retail/ hypermarket that distributes frozen meat and poultry products in Europe include, Carrefour, Tesco, Aldi, Lidl, Auchan, Sainsbury's, Rewe and many more.

Considered in this report
• Geography: Europe
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Europe Frozen Fish and Seafood market with its value and forecast along with its segments
• Country-wise Frozen Fish and Seafood market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• Germany
• UK
• France
• Italy
• Spain
• Russia

By Meat Product:
• Beef
• Chicken
• Pork
• Others

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.