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In North America, the market is expanding due to rising consumer demand for ready-to-eat food items as a result of busy consumer lifestyles. Consumer preference for processed meat products, such as bacon, sausages, and hot dogs, canned meat, etc., is also a major factor. In addition, the region's abundance of quick-service restaurants, food trucks, cafes, etc., which rely heavily on processed and ready-to-cook meat options for quicker and hassle-free client services, is fueling demand for the commodity. In addition, the expansion of the cold chain logistics infrastructure and the rising import of seafood, notably from the Asia-Pacific region, are boosting market growth in North America. Further boosting demand for the product is the shifting consumer preference away from preservative-based frozen meat and towards its nutrient-rich and organic counterparts. The market for frozen meat and poultry in North America will continue to be driven by substantial R&D efforts to provide safer varieties devoid of antibiotics and chemical residues. Frozen meat and poultry products offer convenience to consumers by providing longer shelf life and easy storage. They allow for extended periods between shopping trips and reduce food waste. Additionally, freezing effectively preserves the nutritional value and quality of the products while ensuring food safety by inhibiting the growth of bacteria. The North American market offers a wide range of frozen meat and poultry products to cater to diverse consumer preferences. This includes frozen cuts of beef, pork, poultry, and seafood, as well as value-added products like pre-marinated meats, breaded items, sausages, and more. This variety allows consumers to choose from different options based on their tastes, cooking methods, and dietary preferences.
According to the research report, “North America Frozen Fish and Seafood Market Outlook, 2029", published by Bonafide Research, the market was valued at over USD 22.36 Billion in 2023. Frozen meat and poultry products provide consistent availability throughout the year, regardless of seasonal variations in fresh produce. Consumers can enjoy their preferred meat and poultry options regardless of the time of year. This factor is particularly relevant for regions with harsh winters or limited access to fresh products. The availability of a diverse range of frozen meat and poultry products is another driving factor. Consumers can choose from various cuts, types of meat, and value-added products, catering to different tastes and preferences. Convenience stores play a crucial role in driving the market as they stock a wide variety of frozen food items, including meat and poultry, making them easily accessible to consumers seeking quick and convenient meal solutions. The foodservice industry, including quick-service restaurants and catering establishments, contributes significantly to the demand for frozen meat and poultry products. These businesses often rely on frozen products for their menu items due to their convenience, consistency, and ease of storage. The growing popularity of takeout and delivery services has further increased the demand for frozen food products in the foodservice sector. Changing dietary preferences and demographics influence the demand for frozen meat and poultry products. Factors such as increasing awareness of protein-rich diets, rising demand for convenience foods among millennials and working professionals, and the influence of multicultural cuisines contribute to the growth of the market.
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Vacuum packaging removes air from the packaging, creating a vacuum-sealed environment around the meat or poultry product. This technology helps prevent freezer burn, preserves the color and texture of the product, and extends its shelf life. Vacuum-sealed packaging also minimizes the risk of contamination during storage. Freezer designs have evolved to ensure optimal freezing conditions. Advanced freezing systems feature precise temperature control, airflow management, and faster freezing times. These improvements help maintain the quality and integrity of the frozen meat and poultry products. Technology has also been implemented to enhance tracking and traceability within the frozen meat and poultry supply chain. Barcoding, RFID (Radio Frequency Identification), and other systems allow for the identification and monitoring of products from farm to freezer, ensuring food safety and quality control. IQF is a freezing technique that freezes each individual piece of meat or poultry separately. This method allows for quick and efficient freezing, preventing the formation of ice crystals and preserving the individuality of the pieces. IQF technology is widely used for frozen chicken parts, diced meats, and other small cuts.
Based on the report, the meat products include, beef, chicken, and pork. The beef meat dominates the market in North America with highest market share in 2023. Beef is a versatile meat that can be used in a wide range of dishes, such as burgers, steaks, stews, and more. Its versatility makes it a preferred choice for many consumers, leading to increased demand for frozen beef products. Furthermore, the beef industry in North America has well-established supply chains that ensure a consistent and reliable availability of frozen beef. These enable retailers and food service providers to easily source and distribute frozen beef products across the region. Frozen beef offers convenience to consumers as it can be stored for longer periods and easily cooked whenever needed. This appeals to busy households and foodservice establishments, as they can stock up on frozen beef and use it as required without worrying about spoilage. Frozen beef patties are widely used in the production of hamburgers, one of the most iconic American fast food items. These patties are often pre-formed and frozen, making them convenient for both home cooking and restaurant use. In addition, frozen beef steaks, such as ribeye, sirloin, and filet mignon, are popular choices for grilling, broiling, or pan-searing. They offer a convenient option for consumers who want to enjoy high-quality steaks without the need for immediate consumption. Futhermore, meatballs, ground beef, beef stir, beef buritos and tacos, beef hot dogs are also famous products made from frozen beef in North America.
Considered in this report
• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
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Manmayi Raval
Research Consultant
Aspects covered in this report
• North America Frozen Fish and Seafood market with its value and forecast along with its segments
• Country-wise Frozen Fish and Seafood market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Countries Covered in the report:
• United States
• Canada
• Mexico
By Meat Product:
• Beef
• Chicken
• Pork
• Others
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By End User:
• Residential
• Commercial
By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Meat and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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