North America Frozen Fish & Sea Food Market Outlook, 2029

The primary reasons driving the frozen seafood products market in North America are the rising demand for convenience foods like ready-to-eat (RTE) and ready-to-cook (RTC) goods as well as the rising consumer awareness of health issues. The market for such items is expanding as a result of changing lifestyles and growing consumer awareness of the health advantages of seafood for eyes and heart health. The market's expansion has also been spurred by the expanding demand for frozen seafood as a thickening agent in various food-processing applications. The market is also driven by improvements in freezing technology, technological advancements, better supply chain management, rising product premiumization, rising population, rising urbanisation, etc. Convenience is one of the main factors driving the demand for frozen fish and seafood. Compared to fresh seafood, frozen goods have a longer shelf life, allowing customers to store them without worrying about deterioration. This convenience is appealing to households and busy people looking for quick and simple dinner options. Consumers in North America are actively looking for wholesome food options as they become more health-conscious. In addition to being a good source of omega-3 fatty acids, premium protein, and important vitamins and minerals, seafood is well known for its health advantages. These nutritional advantages can easily be included in everyday meals by using frozen fish and seafood. The quality and flavour of frozen fish and seafood products have substantially improved because of advancements in freezing technology and better packaging methods. Seafood may be quickly frozen while maintaining its flavour, texture, and nutritional content, making it equivalent to fresh options. The adoption of frozen seafood has improved as a result of these technological developments and their favourable effects on consumer perceptions.

According to the research report, “North America Frozen Fish and Seafood Market, Outlook, 2029", published by Bonafide Research, the market was valued at over USD 13.4 Billion in 2023. The development of the frozen fish and seafood market is significantly influenced by the seafood processing sector. The fish must be procured, cleaned, and frozen by processing businesses to preserve its quality. For distribution, retail, and foodservice markets, they make sure the fish is appropriately wrapped. Additionally, trade groups and industry associations have a big role to play in fostering the expansion and sustainability of the frozen fish and seafood market. They aid in the sharing of information, the adoption of best practises, and inter stakeholder cooperation while offering resources, support, and advocacy to businesses operating in the sector. Fusion cuisine, blending culinary traditions from different cultures, has gained popularity in North America. This trend extends to seafood as well, with creative combinations of flavors and ingredients. Frozen fish and seafood are often incorporated into fusion dishes, such as fish tacos with unique toppings, seafood stir-fries with diverse seasonings, or seafood pizzas with unconventional toppings. North America's diverse population has led to an increased interest in ethnic and international cuisines, including those featuring frozen fish and seafood. Consumers are exploring global flavors and cooking techniques, incorporating frozen seafood from different regions into their meals. This trend is evident in the popularity of dishes like sushi, ceviche, paella, and curries made with frozen fish and seafood. The frozen fish and seafood market has witnessed a surge in innovation and the introduction of value-added products. Manufacturers are creating innovative frozen seafood options, such as pre-marinated fillets, breaded fish, seafood burgers, and ready-to-cook seafood kits. These products cater to consumers' desire for convenience and offer new flavors and textures.

In many Christian communities, the period of Lent, leading up to Easter, is traditionally associated with abstaining from meat on Fridays. As a result, there is a cultural tradition of consuming fish and seafood on Fridays during this period. Many restaurants and food establishments offer special seafood menus and promotions during Lent to cater to this cultural practice. Fish fries and seafood boils are popular cultural events in various regions of North America, particularly in areas with strong cultural ties to fishing or coastal communities. Fish fries often involve community gatherings where fish (often breaded and fried) and other seafood items are prepared and enjoyed together. Seafood boils typically feature a communal cooking process where shellfish, corn, potatoes, and other ingredients are boiled and served family-style. In addition, The Cajun and Creole culinary traditions of Louisiana have a strong association with seafood. Dishes like gumbo, étouffée, jambalaya, and crawfish boils are renowned for their rich flavors and use of ingredients such as shrimp, crab, crawfish, and various fish species. These cultural culinary traditions have influenced the popularity of frozen seafood products in Cajun and Creole cooking styles across North America. Various regions in North America host seafood festivals and events that celebrate the local seafood culture. These festivals often feature live music, cooking competitions, seafood tastings, and educational activities. Examples include the Maine Lobster Festival, Galveston Island Shrimp Festival in Texas, and the Nova Scotia Lobster Crawl in Canada.

Technological advancements in freezing techniques have improved the quality and efficiency of freezing seafood. Quick freezing methods, such as blast freezing and individually quick freezing (IQF), are widely used to preserve the texture, flavor, and nutritional value of frozen fish and seafood. These techniques help minimize the formation of ice crystals and maintain the product's quality during the freezing process. Consumers are increasingly concerned about the origin and sustainability of seafood products. Technology is being used to enhance traceability and supply chain transparency in the frozen fish and seafood market. Technologies like blockchain, RFID (Radio Frequency Identification), and QR codes enable tracking and recording information about the product's journey, including fishing location, processing details, and certifications. This transparency builds consumer trust and supports responsible sourcing practices. Technology is employed to monitor and ensure product quality and food safety in the frozen fish and seafood market. Automated systems for quality control, such as vision inspection systems, can detect defects or contaminants in seafood products. Additionally, data analytics and predictive modelling are used to assess risks, prevent foodborne illnesses, and enhance overall food safety protocols.

Based on the report, the product type includes, Shrimp, Salmon, Tuna, Tilapia, Pangasius, and Catfish. Shrimp is a versatile seafood option that can be used in a wide variety of dishes and cuisines. It can be grilled, sautéed, fried, or used in salads, stir-fries, pasta dishes, and more. The versatility of shrimp appeals to consumers who are looking for diverse and convenient meal options. Shrimp has a mild, delicate flavor and a firm yet tender texture, making it appealing to a broad range of palates. Its taste profile is often considered less "fishy" compared to other seafood options, which may make it more appealing to consumers who are not regular seafood consumers or those who prefer milder flavors. Shrimp is widely available in North America, both as fresh and frozen seafood. Its year-round availability and the ability to be sourced from various regions make it easily accessible to consumers across the continent. This availability ensures a consistent supply of shrimp in the frozen fish and seafood market. Shrimp is considered a nutritious seafood option. It is low in calories, high in protein, and a good source of vitamins and minerals, including selenium and omega-3 fatty acids. The health-conscious consumer segment often gravitates towards shrimp due to its nutritional profile and its potential benefits for heart health and brain function.



Considered in this report
• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• North America Frozen Fish and Seafood market with its value and forecast along with its segments
• Country-wise Frozen Fish and Seafood market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Shrimp
• Salmon
• Tuna
• Tilapia
• Pangasius
• Catfish
• Others

By End User:
• Residential
• Commercial

By Sales Channel:
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fish and Seafood industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.