South America, Middle East And Africa Hand Sanitizer Market Outlook, 2027

According to the report titled, “South America, Middle East and Africa Hand Sanitizer Market Outlook, 2027”, published by Bonafide Research market of the South America & Middle East Africa is expected to grow in future due to the rising awareness and efforts, accounting to a market value of almost USD 0.70 Billion in the year of 2021. The trending products of the South America & Middle East Africa markets are the gel and liquid hand sanitizers. As people here are less aware of the brands and products, foam and spray hand sanitizers are having the least demand. Moreover, other products such as hand sanitizing wipes are growing in the market but at a slower pace. People have been using hygiene products for a longer time but they are less aware of the forms, types, and usage of such products. The market for hand sanitizers are growing in the region with the growing awareness that and hygiene is known to be effective in preventing community-acquired infections. The market growth is also attributed by the convenient packaging offering by the manufacturers and its quick effectiveness over normal soaps. The manufacturers in the region are also bringing various innovations in the products such as packaging innovations, natural ingredients etc. to get a grip over the market. Hand sanitizer comes in two types alcohol-based and alcohol-free. Many people prefer alcohol-based hand sanitizer, because of their prolonged efficacy. The alcohol-free hand sanitizer also protects your hands without drying them. However, alcohol-based hand sanitizer which contains 60-65% alcohol is always best when compared with other types. Furthermore, FDA also has shown that alcohol-based hand sanitizer reduces much flu like contagious diseases and infections. Alcohol-free hand sanitizers contain quaternary ammonium compounds (called benzalkonium chloride) instead of alcohol to reduce microbes. These agents are less effective than alcohol.

Alcohol-free hand sanitizers do not dry out hands and they create little foam after rubbing hands. These factors has led to the rise in popularity of alcohol based sanitizers in the region. Several schools and educational institutions in the country also observe the ‘global handwashing day,’ which is encouraging children to follow hand hygiene. The WHO has also laid certain guidelines regarding hand hygiene. These are to be stringently adhered to by people working in the healthcare sector. This has presented an enormous growth opportunity for vendors operating in the hand sanitizer market to pitch in with their wide range of products. Moreover, promoting their products with the help of health & hand hygiene campaigns would help them advance their base in this market.

The South American Region is facing an economic crisis for many years which makes its market grow at a slower or developing pace. On the other side, the Middle East & African markets are having limited products as people here are less aware of their hygiene. In the case of African countries, the disposable income of people is so low that most of them cannot buy hygiene products for a longer period. Hence, in a nutshell, these regions need to be developed in terms of campaigning and marketing to bring awareness among the people to switch over the products such as hand sanitizers. Hand sanitizers are available in forms of gel, liquid, foam, spray, and other products such as hand sanitizing wipes. They are also available with infused essential oils such as lavender, rosemary, clove, cinnamon, mint, etc. which gives an aftereffect of fragrance post-application.

Initially, ethyl alcohol is recommended in hospital practice in Brazil for hygienic handwashing because of its effectiveness and low cost. The major disadvantage of alcohol for skin antisepsis is its drying effect. Hand sanitizers has emollients to minimize skin drying and this was the major reason for the adoption of hand sanitizer among Brazilian especially in hospitals. Moreover, the initiatives by the government to maintain a hygiene environment, for instance, in line with the guidelines of the World Health Organization, the global challenges for hygiene was studied and implemented in Brazil by the National Health Surveillance Agency (ANVISA). The government implemented Patient Safety Protocols, which included recommendations for hand hygiene.

COVID-19 Impact
The market in the region following the global trend was affected by the pandemic in majorly positive manner. The product studied in the report became an essential item to curb the spread of the virus. This innate property of Sanitizers helped extremely in growing the market revenue and growth rate. On the other hand some consumers who didn’t want to use chemicals during this time along with the hinderance of supply chain and production process declined the market growth rate.

Major Companies Included: S.C. Johnson and Son, Inc., Cleenol Group Limited, GOJO Industries, Inc., 3M Company, The Himalaya Drug Company, Unilever, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, Henkel AG & Company, KGaA



Considered in the report
• Geography: South America, Middle East and Africa
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:
• Brazil
• Argentina
• Chile
• Colombia
• South Africa
• UAE
• Saudi Arabia

Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product type (Gel, Liquid, Foam, Spray, Others)
• Market Share by Type (Alcohol Base, Non-Alcohol)
• Market Share by Country
• Market Share by Company

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the consumer goods and services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.