Europe Baby & Adult Diaper Market Outlook, 2029

The Europe adult diaper market is primarily being driven by the rising awareness regarding urinary incontinence, especially in the elderly consumers. There is an increasing demand among consumers for pant-style diapers due to their flexibility and breathable waistbands that prevent skin rashes and itching. In line with this, the rising awareness regarding maintaining adequate hygiene has resulted in a significant rise in the demand for adult diapers. Various innovations, such as the launch of biodegradable and disposable diapers integrated with smart technologies that detect moisture levels and send real-time alerts through smartphone applications, are providing a thrust to the market growth. Other factors, including significant growth in the e-commerce industry and increasing product adoption in medical centers and hospitals for patients with chronic medical ailments, are anticipated to drive the market growth across the region. Several major companies compete in the European diaper market, including global giants like Procter & Gamble (Pampers brand), Kimberly-Clark (Huggies brand), and Essity (TENA brand), as well as various local and regional manufacturers offering competitive products. European consumers exhibit similar preferences to those in other regions, including a demand for diapers with superior absorption, leak protection, and skin-friendly materials. Sustainability is also a significant trend, driving interest in biodegradable diapers and reusable options. Diapers in Europe are subject to stringent regulations to ensure product safety, quality, and environmental compliance. Regulatory bodies such as the European Union's European Chemicals Agency (ECHA) and the European Commission enforce standards and directives governing diaper manufacturing, labeling, and distribution.

According to the research report, "Europe Diaper Market Outlook, 2029," published by Bonafide Research, the Europe Diaper market is anticipated to add more than USD 2 Billion by 2024–29. The diaper market of the world is growing at a faster pace in Europe. The emerging birth rates in some nations while higher life expectancy with adult incontinence has increased the demand for diapers in the market. Moreover, government of these nations are imposing new policies to improve the birth rates which will in return, increase the demand for diapers. Many organizations are putting their efforts to overcome the people from social stigmas of adult incontinence and also encourage them to switch to adult diapers, which will result into demand for the same. The total diaper market comprises of baby and adult diapers with their types in varying brands. Demand of these diapers have attracted the major companies to develop and manufacture, expanding their markets. While the developed countries are aware of the hygiene, it became easy for the brands to promote them but, In developing countries, people are still using traditional substitutes such as muslin cloth, etc. which let the brands to encourage them through various media. European consumers exhibit diverse preferences when it comes to diaper products, with demand for diapers that offer superior absorption, leak protection, and skin-friendly materials. Sustainable and eco-friendly options are becoming increasingly popular among environmentally-conscious consumers. European manufacturers played a crucial role in advancing diaper technology, developing innovative features to enhance absorbency, fit, and comfort. Advanced materials, such as superabsorbent polymers, were incorporated into diaper designs to improve performance.

The European countries are developed and are well aware about the hygiene. This developed the chances for diaper brands to enter the market. Across the European continent, countries do not want to have enough children to keep their population size constant over time. In addition to that, Adult diapers are booming in European market as Europe is ageing, nearly one fifth of the total population is over 65 years old majorly due to low death-rates. European countries such as Germany, France, UK, Spain & Italy are the prominent centres for diaper market. In many countries, the diaper producers are investing in the adult diaper segment as the demand is growing continually. This will increase the adult diaper market in Europe. Initially, the diapers were promoted by the pharmacy stores, but with the swaying time, supermarkets and online retails gained the product. Moreover, the European parents are more sensitive to social media which helped them compare different qualities at one place. This also benefitted the brands to build intimacy with consumers promoting their product. Baby diapers are sold with many types such as disposable diapers, training pants, swim pants, etc. with limited edition such as printed diapers, denims, etc. With new advancements in diaper industry, the diapers are also developed with new innovations such as dual strips, grip strips, wetness indicators, leak guard, gel lock, biodegradable diapers, etc. Adult diapers are available in several sizes and fits such as briefs, adhesive taped, pull up, pants, etc. These diapers were also developed ultra-soft so that they can provide utmost comfort and safety during incontinence.

The Europe diaper market is primarily driven by the increasing demand for baby care products. The increasing awareness among parents regarding infant health has increased their spending on diapers. As a result, manufacturers have introduced thinner diapers with absorbent core technology that can remove fluff pulp. They are also investing in improving the design, biodegradability, and safety features of diapers, thereby propelling the market growth. For instance, the development of smart diapers that consists of a small patch with coloured squares reacts differently to protein, bacteria, and water content. Besides this, the rising prevalence of conditions like mobility impairment, incontinence or severe diarrhea among the geriatric population is significantly influencing the market growth across the region.

Covid-19 Impacts:
The COVID-19 pandemic had a mixed impact on the Europe diaper market. As a result of the pandemic, an increase in demand for diaper was observed especially in baby diaper market. The impact of prolonged lockdown had created a sudden gap in supply and demand of the diaper industry. The COVID-19 created awareness about eco-friendly products and usage of adult diaper was redefined. In the coming years, the market is predicted to grow at a faster rate and recover to the pre-COVID marks. With the increased understanding of the benefits of adult diapers, large number of private companies’ involvement in adult diaper industry, and changes in marketing techniques has been observed in the industry.



Major Companies considered in the report:
Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Domtar Corporation, Ontex Group, Kao Corporation, Hengan International Group company, Johnson & Johnson, Drylock Technologies, Paul Hartmann AG, Medline Industries, Inc, The Honest Company


Considered in the report
• Geography: Europe
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Covered in the report:
• Global diaper market
• Global baby diaper market
• Europe baby diaper market
• Global adult diaper market
• Europe adult diaper market
• Market trends & developments
• Key facts about the leading market players
How it will help solving your strategic decision-making process?
• Global diaper market scenario (historical & forecast)
• Global diaper market size (baby & adult)
• Global diaper market share (by company, type, region, country)
• Global baby diaper market scenario (historical& forecast)
• Global baby diaper size( historical & forecast)
• Global baby diaper market share (by country, company, type, region)
• Europe diaper market scenario(historical& forecast - baby & adult )
• Europe diaper market size(baby & adult)
• Europe diaper market share (by country, company, type, region)
• Global adult market scenario ( historical & forecast)
• Global adult diaper size( historical & forecast)
• Global adult diaper market share (by company, region, country)
• Market trends & developments
• Company profiles of leading companies

Intended audience
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.