India E-learning (Reskilled cerification, Higher Education, Langauge and Casual Learning) Market Outlook, 2027-28

The online platform providers play a pivotal role in the online education ecosystem. Initially, the platform served as enablers by connecting prospective students and content providers. In recent times, the platform providers have increasingly played the role of content providers and curators. Corporate tie-ups assist in co-creation of industry certified content, which enhances overall acceptance of online education amongst the target user base. Improved internet connectivity and adoption of digital payment options have significantly aided in the growth of online education in India. The growth of online education in India will be driven by a combination of demand, supply and macroeconomic drivers like young populace, cost of online education, availability of quality education, Employability quotient, government’s digital initiative, smartphone user base, internet penetration in rural areas and rise in disposable income of consumers. In the current ecosystem, students are charged on the basis of type of courses/subscriptions and nature of access on the platform. In case of a tutor marketplace, the content providers operate on a revenue sharing model, wherein a percentage of the subscription fees paid by students is deducted by the platform as commission.

The report titled “India E-learning (Reskilled, Higher Education and Language Learning) Market Outlook, 2027-28” provides a detailed analysis of the online learning market of India. The online channel for education in India includes primary and secondary education to hobbies and language learning across formal and informal forms. The reskilled and certification market in India to grow further at a CAGR of 27.56% over the forecast period due to increasing demand for technology courses, management studies and other courses. Higher education e-learning market to grow at a CAGR of 62.48% driven by under graduate students who want to pursue further courses. Higher education is currently restricted by lack of clarity on regulations. A strong regulatory framework would make it a suitable substitute to distance learning programs and boost adoption. Presence of a large working population and increasing requirement of skilled workers, is instrumental in the prominent growth of vocational education in India. English & German Language learning courses to be in more demand from students rather than casual learning courses. Language and casual learning has a significantly high user base, but with a low paying subscriber base. Perceived convenience, flexibility of choosing commencement dates and variety of study material are key motivational factors to adopt online channel. They prefer laptops over mobile phones for accessing the course content. Reskilling and online certifications is the largest category today. This growth will be backed by a phenomenal rise in the paid user base for online education in India. This is largely driven by a healthy adoption rate amongst the significant population of IT professionals.

A typical Indian Classroom is characterized by long hours of lectures by the teacher with little focus of the students. However, these days the trend has changed and more students are opting for online courses through digital media. Distance learning also helps to reach any number of students located in any part of the country. Adding to this the government of India has recently devised few initiatives PM- eVIDYa to promote online education which will cater to schools as well as higher education in the time of current pandemic COVID 19. This report provides complete stats and analyses of different segments in the online learning market along with its historical and forecasted value & the enrolled users with top profiled companies.

This report describes three main segments of the online learning market that is reskilled and certification, higher education and language and casual learning. From the entire three segments, the dominating position is held by reskilled and certification courses. A growing trend is observed as organizations are allowed to invest in a process known as up skilling to help retain current employees. Up skilling is defined as the process of teaching current employees new skills. Along with this as an individual, people are more tending towards increasing their technical as well as non-technical skills. Riding on the demand the higher education sector in the country has witnessed a phenomenal growth in student enrolment. It is now a truth acknowledged in many quarters that our young graduates will have to live and work in a steadily more automated and disruptive world. Apart from the above two segments, online language learning has been an on-going trend in the Indian market. With the growing technologies there is also growing awareness that one should be developing skills to communicate with other personalities professionally. The online language and casual learning are still at the nascent stage in the overall e-learning market but have observed gradual adaption among the users.

Major institutions and their brands
• Simplilearn Solutions Private Limited - Simplilearn Courses & Tutorials
• Brain4CE Education Solutions Private Limited – Edureka
• Imarticus learning private limited – Imarticus
• Intellipaat Software Solutions Private Limited – Intellipaat
• Jigsaw academy education private limited - Jigsaw academy
• Intap labs private limited - Hello English: Learn English
• Kings Learning Private Limited – Enguru
• Ankalan Web Solutions Private Limited – Top Rankers
• Coursera India Private Limited – Coursera
• Aeon India Private Limited – Avagmah



Other companies' overview: Edx, Udemy, Manipal Global, Medvarsity, Edmobiles Lab
Considered in this report
• Geography: India
• Base year: 2021-22
• Estimated year: 2022-23
• Forecast year: 2027-28

Aspects Covered In This Report
• India e-learning market with its value, volume, and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Segment covered in the report
• Online reskilled and certification course
• Online higher education
• Online language and casual learning

Sub-segment covered in the report
• Certification type
• High secondary course type
• Language type
• Devise preference
• Payment mode
• Payment period

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to E-Learning cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.