India Household Insecticides Market Overview, 2028

India's diverse climate ranges from tropical in the south to temperate in the north, providing suitable conditions for a wide variety of insect pests. India is one of the countries most affected by mosquito-borne diseases like malaria and dengue. The burden of these diseases has driven the use of household insecticides, particularly mosquito repellents and insect-killing products, to protect against bites and reduce disease transmission. Some cultural practices in India, such as keeping doors and windows open during certain times of the day, can contribute to increased pest entry into homes. As awareness of the risks of insect-borne diseases has grown, households have become more proactive in using insecticides as preventive measures. Awareness campaigns by government and non-governmental organizations have played a role in promoting insecticide usage. In some regions, traditional methods of pest control are still practiced. These methods may involve the use of herbal remedies, smoke from certain plants, or natural repellents to deter insects. While modern household insecticides are widely available and used, traditional practices continue to influence pest control choices, especially in rural areas. Affordability is a crucial factor for consumers in India. Low-cost insecticide options, such as mosquito coils, mats, and aerosol sprays, are popular choices, particularly in low-income households. The demand for household insecticides can vary seasonally. Warmer months, especially during the monsoon season, typically see higher demand for mosquito control products due to increased mosquito activity. Cooler months may see increased demand for indoor insecticides as pests seek shelter indoors. In certain regions of India, there are cultural practices associated with using insecticides during seasonal festivals, especially during the monsoon season. For example, during festivals like Diwali, households may burn mosquito repellent coils or apply insecticides to keep pests away during outdoor gatherings.

According to the research report “India Household Insecticide Market Overview, 2028," published by Bonafide Research, the India Household Insecticide market is expected to grow at 5.68% CAGR from 2023 to 2028. With India being prone to mosquito-borne diseases like malaria, dengue, and chikungunya, there was a rising demand for mosquito control products, including mosquito repellents, coils, mats, creams, and electric vaporizers. Consumers sought effective solutions to protect themselves and their families from mosquito bites and disease transmission. Environmental awareness and health concerns influenced consumer preferences, leading to a growing demand for natural and herbal insecticides. Consumers sought products with natural ingredients and formulations perceived to be less harmful to human health and the environment. Manufacturers were continuously innovating to introduce new insecticide formulations and delivery methods. This included products with longer-lasting effects, improved residual activity, reduced odor, and more convenient application mechanisms. Some companies integrated technology, such as IoT, into household insecticides to provide smart and connected solutions. These technologies allowed users to control and monitor insecticide devices remotely through smartphones or smart home systems. Rising disposable income and a focus on home care have led to increased spending on products that promote cleanliness and hygiene, including household insecticides.

Sprays allow for precise targeting of pests. Consumers can apply the insecticide directly to pests or areas where pests are frequently seen. This precise application minimizes product wastage and ensures that the active ingredients are effectively concentrated where needed. Insecticide sprays are highly convenient and easy to use. They typically come in ready-to-use bottles with a nozzle or trigger sprayer, allowing consumers to apply the insecticide directly onto surfaces where pests are present. The spray application method is straightforward, making it accessible to a wide range of consumers, including households, offices, and commercial establishments. In addition, Mosquito coils are specifically designed to target mosquitoes, which are a significant concern in India due to the prevalence of mosquito-borne diseases such as dengue, malaria, and chikungunya. Mosquito coils emit smoke and release active ingredients that repel and kill mosquitoes, providing effective control and protection against these disease-carrying pests. Unlike electric vaporizers or plug-in repellents, mosquito coils do not require electricity to function. This feature is beneficial in areas with limited access to electricity or during power outages.

India faces significant challenges with mosquito-borne diseases such as dengue, malaria, chikungunya, and Zika virus. These diseases pose a severe public health risk, leading to a higher demand for mosquito control products. India's tropical climate and diverse ecological conditions create favorable breeding grounds for mosquitoes. Mosquitoes thrive in various regions, including urban, suburban, and rural areas, leading to a substantial need for effective mosquito control solutions. Mosquitoes are most active during the night, leading to increased annoyance and discomfort for individuals during sleep. Consumers seek mosquito control products, such as repellents and coils, specifically targeting these nocturnal pests. In addition, Spiders, ticks, and fleas can cause skin irritations, allergic reactions, and transmit diseases to humans and pets. The rising concern over health risks associated with these pests is driving the demand for effective insecticides. Changes in environmental conditions, such as climate fluctuations, can influence pest behavior and lead to increased infestations of spiders, ticks, and fleas in certain regions, driving the demand for insecticides. Based on composition, Synthetic insecticides are known for their high efficacy in repelling and killing a wide range of household pests, including mosquitoes, flies, cockroaches, ants, and other crawling and flying insects. Consumers prioritize effectiveness when choosing insecticides to ensure immediate and reliable pest control. Manufacturers offer synthetic insecticides in various formulations, such as sprays, creams, lotions, and roll-ons, providing consumers with a range of options to suit their preferences and needs.

Supermarkets and hypermarkets are large retail stores that offer a wide variety of products, including household insecticides. These stores often have dedicated sections for household cleaning and pest control products. They provide a one-stop shopping experience for consumers, making it convenient for them to purchase insecticides along with their regular groceries and other household items. Supermarkets and hypermarkets have a significant presence in urban and suburban areas and cater to a broad customer base. For instance, Big Bazaar, Reliance Fresh, D-Mart, More Hypermarket, Spencer's Retail, HyperCITY and more. In addition, E-commerce platforms are online marketplaces that enable consumers to browse and purchase household insecticides from the comfort of their homes. E-commerce has gained significant traction in India due to increasing internet penetration and the convenience of doorstep delivery. Consumers can access a wide range of insecticide products from various brands and make informed choices based on customer reviews and ratings. For instance, Amazon India, Flipkart, Snapdeal, Paytm Mall, Grofers, BigBasket, FirstCry (E-commerce platform for baby and kids' products, including insect repellents).



Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Household Insecticide market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Sprays
• Electric Vaporizers
• Mosquito Coils
• Powder
• Patches
• Other (Cream, Gel, Mats, Baits, Patches, Roll-on, Chalk, Traps).

By Application
• Mosquitoes
• Termites
• Cockroaches
• Files & Moths
• Rats & Rodents
• Ants
• Bedbugs & Beetles
• Others (spiders, ticks, and fleas)

By Composition
• Synthetic Household Insecticides (Citronella Oil-Based, Geraniol Oil Based, Neem Oil-Based)
• Natural Household Insecticides(N,N-Diethyl-Meta-Toluamide (DEET), Hydroxyethyl Isobutyl Piperidine carboxylate (Picaridin), Icaridin)

By Distribution Channel
• Supermarket& Hypermarket
• Convenience Store
• Drug Stores
• E-commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticide industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.