India Bathroom Air Freshener Market Overview, 2022-28

Earlier, bathroom fresheners were dominated by blocks and Odonil was leading in this segment. The attractiveness of the market has allowed other organized players to foray into this segment. Bathroom Air Fresheners are now available in different formats namely blocks, aerosol/sprays, gels, 1 touch air, electric diffusers, candle, etc. These are widely available in various fragrances and forms in the market. Awareness about keeping the bathroom clean and pleasant smelling have developed in consumer whether it is home or it is an institution. The report titled “India Bathroom Air Freshener Market Overview, 2022-2028” gives an all-round examination of the Indian bathroom air freshener market. Also, the report provides you with the historical and forecasted performance of the market and profiles of top players in the market.

Air fresheners used in bathrooms have been growing with vast consumer demand and largely derived from the retail segment of the market. The overall bathroom segment has grown historically at a CAGR of over 9%. This growth has highly supported by the mass market of the block air freshener in the residential space and commercially electric/automatic diffusers that have liquid in it are growing. The retail segment of bathroom air fresheners has the major residential consumer base that purchases their air freshener from general retail stores or multi-brand retail stores. A few years ago, Consumers were using their room Aerosol inside the bathrooms and bathroom air freshener was not a part of Indian consumer's routine purchase. However, in the recent past, it became a part of their routine purchase as the purchasing power of the consumer increased and consumers can easily find it in their nearby stores without any hassle. The sale through general trade has been increasing year on year as stores in these categories are prevalent in vast size in tier 2 and 3 cities. Commercially, it was used in Hotels, hospitals, corporate offices but in the last decade Mall culture has evolved in the country which has allowed the segment to grow further as they want to give pleasant smelly washrooms to employees/visitors/customers. This growth is due to the continuous increase in the urbanization so as the purchasing of premium products. In Commercial space, they use Air diffusers, 1 touch Air in addition to routine products like Blocks and Gels.

Major Companies

Companies have been evolving in this segment with its innovative products and engaging the consumers. Odonil brand of dabur being the pick of the products, Godrej with its brand also making the mark, Procter & Gamble Home Products Private Limited, Reckitt Benckiser (India) Private Limited, SC Johnson Products Pvt. Ltd these companies are providing tough competition in the market.

Considered in this report

• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Objective of the report

• To give detailed overview of Indian bathroom Air freshener market
• To provide the market size and the forecast of India Bathroom Air Freshener market
• To provide key details on retail and business to business segment of the market
• Markets share of the Bathroom air freshener market
• Profile of leading players in Indian Bathroom air freshener market

Scope of the report

• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Size By Value And Forecast
• India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Bathroom Air Freshener Market Share By Product Type
• India Bathroom Air Freshener Market Share By Sales Channel
• India Bathroom Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Share By Company
• India Air Freshener Market, Product Price & Variant Analysis - By Product
• Company Profile

Approach of the report:

This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analyzing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

Research Consultant

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