India Mattress Market Overview, 2029

The fire safety equipment market in India is not just a response to regulatory mandates but also reflects a broader cultural shift towards prioritizing safety and risk management in both residential and commercial spaces. In recent decades, catastrophic events such as the Uphaar Cinema fire and the Kamala Mills fire have heightened public consciousness around fire safety, prompting government initiatives and public-private partnerships aimed at enhancing safety standards. This increased focus has resulted in a surge in demand for advanced fire detection and suppression technologies, including intelligent fire alarm systems and eco-friendly extinguishing agents. Moreover, with the expansion of industries such as manufacturing, hospitality, and information technology, there is a greater emphasis on compliance with international safety standards, which further fuels market growth. The rise of smart buildings equipped with automated fire safety systems also reflects the changing landscape of fire safety, catering to modern needs and enhancing response times in emergencies. Additionally, the importance of fire safety extends beyond regulatory compliance; it plays a critical role in business continuity and risk mitigation. Companies are increasingly recognizing that investing in fire safety equipment not only protects their assets but also enhances their reputation and builds trust with customers and stakeholders.

According to the research report "India Mattress Market Overview, 2029," published by Bonafide Research, the India Mattress market is anticipated to grow at more than 17.21% CAGR from 2024 to 2029. The Indian fire safety equipment market is influenced by several key factors that shape its growth and development. Firstly, stringent government regulations and compliance requirements are driving the adoption of advanced fire safety measures across industries, particularly in manufacturing, construction, and hospitality sectors. The implementation of the National Building Code of India and various state regulations has necessitated the installation of fire safety equipment, promoting market growth. Secondly, rapid urbanization and infrastructure development are creating a greater demand for comprehensive fire safety solutions in residential and commercial properties. Trends in the market include a growing emphasis on eco-friendly and sustainable fire safety products, as manufacturers respond to environmental concerns and regulatory pressures to reduce harmful emissions. Additionally, the integration of smart technologies, such as IoT-enabled fire alarms and automated sprinkler systems, is becoming increasingly prevalent, enhancing the efficiency and effectiveness of fire safety measures. Furthermore, heightened awareness of fire safety due to increasing incidents of fire-related accidents is fostering a culture of safety among businesses and consumers alike, leading to increased investments in fire safety training and equipment. The rise of e-commerce platforms has also made fire safety equipment more accessible to a broader audience, facilitating market expansion.

Rise in income levels and health consciousness and growth in the real estate and hospitality sectors are major factors that accelerated the growth of the Indian mattress market. The mattress is one of the vital part of home decor used in placed on top of a bed base which may be solid, as in the case of a platform bed, or elastic, such as an upholstered wood and wire box spring or a slatted foundation. The demand for good quality mattress is growing in India as people are getting aware of its benefits and moreover the benefits on the health of getting better sleep and keeps away from body pains. A visible shift has been observed in the consumers’ perspective, where the main focus is on the comfort and functionality of the product. In line with the changing times, mattress manufacturing companies that include both offline and online retailers, have adopted innovative strategies to ensure customer satisfaction Mattresses are no longer considered as mere consumer durables, they are an indicator of the quality of life. The growth in the mattress market is largely led by factors, such as increased income levels and infrastructural developments, in terms of the increased number of residential units and hotels in the country. Demand for construction in both residential and institutional is growing in India, with the rising awareness regarding mattress types and brands.

Innerspring mattresses are among the most popular, featuring a core of metal coils that provide support and durability. Brands like Kurlon and Sleepwell are well-known for their innerspring offerings, appealing to consumers seeking a traditional feel and good airflow. Laxet mattresses are a relatively newer entry, focusing on affordability while maintaining quality; these often feature a mix of foam and springs, making them a versatile choice for budget-conscious shoppers. Memory foam mattresses, such as those from Wakefit and Sunday, are gaining traction due to their contouring properties that provide excellent support and pressure relief, making them ideal for individuals with joint or back pain. Other types, including air, water, and hybrid mattresses, are also emerging, with brands like Duroflex offering hybrid models that combine innerspring and foam for enhanced comfort. The demand for these varied mattress types reflects a growing awareness of the importance of sleep quality in India, with consumers increasingly willing to invest in products that enhance their rest and overall well-being.

The domestic segment primarily caters to households seeking comfort and support for daily use. Increasing awareness about sleep health has driven demand for various mattress types, including memory foam, latex, and hybrid options. Innovations in this segment include the development of breathable materials and cooling technologies, such as gel-infused foam, which enhance sleep quality, especially in India's warmer climate. On the other hand, the commercial segment encompasses hotels, hospitals, and educational institutions, where durability and hygiene are paramount. This segment demands high-quality, easy-to-maintain mattresses, often with antimicrobial properties to ensure cleanliness and safety. Innovations here include modular mattresses that can be easily replaced or adjusted, catering to specific needs in hospitality and healthcare settings. The online channel has gained significant traction in recent years, driven by the rise of e-commerce platforms like Amazon, Flipkart, and specialized mattress brands such as Wakefit and Sleepyhead. These platforms offer convenience, competitive pricing, and a wide range of options, allowing consumers to compare features and read reviews from the comfort of their homes. Additionally, many online brands provide trial periods and hassle-free return policies, appealing to a younger, tech-savvy demographic that values flexibility and informed purchasing. On the other hand, the offline channel remains important, particularly in smaller towns and cities where consumers prefer to experience the product firsthand before making a purchase. Physical stores, such as those operated by Kurlon and Sleepwell, allow customers to test mattresses for comfort and quality, fostering trust in the product.



Considered in this report
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• India mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.