India Brandy Market Overview, 2022-28

Brandy has a fruity and subtly sweet taste. It can also have flavour notes of oak since it is typically aged in wooden casks. The taste of brandy becomes mellower and complex as it ages; brandy that is less than two years old is considered unaged, while brandies that are more than two years old are considered mature. As far as drink orders go, the request for a brandy might raise a couple of doubtful eyebrows. Brandy has more than one health benefit in store for those who guzzle it down. The list of Brandy's healing abilities starts off with its antioxidant properties and rich Vitamin C content. It does have a warming effect on the body, so think of brandy as one of winter's many indulgences. Modern production methods vary depending on region, but brandy is essentially created by fermenting fruit into wine.

According to the research report published by Bonafide Research, "India Brandy Market Overview, 2027–28, brandy is the second most consumed drink in the Indian alcoholic beverage market with a market share of more than 15%. The Indian brandy market size by volume was around 83.18 million cases in the years 2021-22. Brandy is primarily a winter drink which provides warmth to the body and is surprisingly not much consumed in the cold regions of India in the northern and eastern states, but rather more consumed in the west of India. For the past few years, we have observed the changing preferences of Indian consumers, with traditional whisky consumption being overtaken by brandy for a change of taste and to have some more heavy doses of alcohol. With the growing popularity of brandy in the North and other regions, the Indian brandy market is expected to achieve new heights in the near future.

In India, brandy is savoured more due to its appealing aroma and heavenly taste. It can be consumed with orange bitter, lime juice, apricot, ginger, or cranberry juice. Heavy cream or coffee can be added for the heavy taste of the drink. It tastes good with sweet & sour mix or club soda; some types can also be mixed in chocolate milk like John Exshaw. One of the main reasons for its popularity is that brandy has a wide range of varieties. To name some: Armagnac, Cognac, Brandy, Pomace, Brandy, Calvados, American Brandy, South American Pisco, Spanish Brandy, Armenian Brandy, South African Brandy, German Brandy, Turkey Brandy, Cyprus Brandy, and Russian Brandy, and many more.

Overall, the top brandy brands in India are acting as the best tonics on weekends, bachelorette parties, parties with friends, New Year’s Eve, Christmas, and many more days to enjoy the taste of every tasty brandy brand.

Companies present in the market: John Distilleries Private Limited, United Spirits Limited, Tilaknagar Industries Limited, Radico Khaitan Limited, McDowell’s No.1, Remy Martin, Old Admiral, Hennessy, Golden Grapes, Honey Bee, John Exshaw, Clovis, Courrier Napoleon and Courvoisier, Good Man brandy, Bacardi.

Considered in the Report:
• Geography: India
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28

India by Region
• South India
• West India
• North India
• East India

By Brandy Type covered in the report
• Regular Brandy
• Premium & Super Premium Brandy

By Distribution Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)

By Demographics covered in the report
• Rural
• Urban

The Approach of the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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