India Biscuit Market Outlook, 2027-28

Earlier biscuits were regarded as part of diet for people who were ill, but at present is one of the most preferred foods across various age groups. Their popularity has grown because they can be carried easily and they offer a wide variety of tastes and are also not that expensive. Sweet, fatty biscuits trigger ones brain reward circuit, flooding it with dopamine and making feel good. The crunchiness adds on to the satisfying foods to eat, from a sensory perspective. So, it's easy to see why one soon reaches out for another biscuit seconds after the first. A high-fibre digestive biscuit may help you feel full longer than a cookie made with processed white flour and refined sugar. Fibre also plays a part in healthy elimination, and a high-fibre diet can help you avoid the risk of heart attack, stroke and certain types of cancer. Increasing awareness health & wellness, changing lifestyle, rise in disposable income, products premiumization, along with upsurge in the number of double income households has helped biscuit market to grow considerably. In addition to this, innovations in products, changing taste preference of consumers are also driving the biscuit industry.

According to the report published by Bonafide Research, “India Biscuit market Outlook, 2027-28” the market for biscuits is anticipated to grow at a CAGR of 5.53% over the forecast period ending 2027-28. The market is running in both organized and unorganized ways. The organized market is further divided into product types such as cookies biscuit, cream biscuit, glucose, marie, milk, crackers, etc. Cookies biscuits are the largest revenue generating product in India capturing majority of the market. Cookies biscuits market is majorly driven by the urban consumers. Cookies are available in a large number of variants which are both tasty and healthy to consume. The nation is characterized with a monetarily strong middle class, making the economic pricing segment an important revenue generator. India biscuit market is dominated by players like Britannia Industries, Parle, ITC Limited, etc. Some of their largest brands include Parle-G, Good Day, Sunfeast, Marie Gold, etc. All these big players are into production of every type of biscuits. Additionally, the country has some regional players as well who make biscuits for a particular region or states. India is considered to be the third biggest producer of biscuits after United States and China. The country exports its biscuits to countries like Uganda, Nepal, Tanzania Rep, etc.

The living styles of Indians have changed a lot in recent years. Earlier, consumers used to have Parle-G glucose biscuits in the early morning with a hot cup of tea. With innovations in biscuits like introduction of cream biscuits, digestive, milk, cookies, crackers, etc. many consumers shifted their route towards newer types. Though Parle-G is still the market leader in the glucose biscuit segment, the overall market has been captured by cookies biscuits. Reason being, they are crispy, yummy and healthy to eat as they come in various types like oats, multigrain, different flavours, etc. In addition to this, cookies are nowadays used as a substitute for chocolates and sweets during festive season. The market is expected to increase on account of more number of variants in biscuits and lower price packets introduced for most of the premium biscuits.

Growth Drivers for Indian Biscuits Market are active lifestyle and health awareness of consumers, the rising demand for ready to eat snacks. On the other hand, increasing consumer awareness regarding ingredients is the major restraining factor. The consumers have become aware regarding label reading and finding out the list of ingredients from the pack of biscuits. Also strict guidelines laid pertaining to labelling & packaging of food items further hamper market growth. Additionally, increasing raw material costs and a rising tax burden on the sector are the challenges that the biscuit market is likely to face in the near future.

Based on packaging, the India Biscuits Market is grouped into packets, jars, boxes, and others. Packets hold a significant share in the biscuit packaging segment. Most manufacturers would bundle biscuits in tight wraps because, unlike loose packets, consumers equate these with firm, non-broken products. Aside from that, manufacturers are incorporating innovations into their products, such as air cushions within flexible packs, to retain the shelf appeal of biscuits.



Based on the distribution channel, the online sector is anticipated to grow at a rapid growth rate over the forecast period as they provide higher discounts and multiple options to purchase. Additionally, the doorstep delivery option at no additional costs further propels more buyers to save time to shop their essentials. For instance, biscuits from national and foreign brands are easily available on Amazon, Big Basket, nature’s basket, patanjali ayurveda, Flip kart, and Snap deal, among other e-retailers in India.

Based on region, the India biscuits market is led by the Northern Region of the country that holds the maximum market share and it is expected to dominate the Indian market over the forecast period. Product innovations and high disposable income are the two primary factors driving the growth of the biscuits market in this region. Consumer tastes are also evolving, and the demand for on-the-go foods among the working population in the city is driving the market. Also, because of their increased buying power, customers can now afford to pay for delicious and high-quality biscuits. Additionally, the arrival of Manufacturing Multinationals and changing consumer habits are driving the growth of the biscuits industry.

Covered in the report:
By India Market Size By Value & Volume along with its forecast
By Organized v/s Unorganized Biscuit Market

By Distribution Channel
• Traditional Stores
• Online
• Modern stores, Supermarket, Hypermarket
• Others (Independent Bakery, Convenience Stores)

By Region
• North
• South
• East
• West

By Packaging Type
• Packets
• Box
• Jars
• Others

By Organized Biscuit Type
• Cookies Biscuit
• Cream Biscuit
• Glucose Biscuit
• Marie Biscuit
• Digestive Biscuit
• Cracker Biscuit (Salted and Non-Salted)
• Milk Biscuit

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of biscuits in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.