Global Luggage (Casual, Business, Travel) Market Overview, 2024-29

The global luggage market is a vital component of the travel and tourism industry, encompassing a diverse range of products designed for the safe transport of personal belongings. This market includes various types of luggage such as suitcases, backpacks, duffel bags, and travel accessories, catering to the needs of an increasingly mobile population. The revival of the tourism industry post-coronavirus (COVID-19) pandemic represents the primary factor behind significant market growth. A survey by Central Statistics Office (Ireland) shows that the expenditure of outbound tourists from Ireland bounced back in 2022 after falling dramatically with the onset of the COVID-19 pandemic. Leading brands are targeting the millennial population, which is the most significant consumer of the luggage industry, through innovative, high-utility, and fashionable products. For instance, in November 2022, Australian manufacturer Strandbags revamped its brand to move away from its discount brand image to appeal to more discerning and younger demographics such as millennials and Gen Z. Meanwhile, startups focus on factors like eco-friendly offerings, sustainability, tech-enablement, and product look and feel variations to get a strong foothold in the segment. For instance, Away, an American luggage and travel accessories company founded in 2015, launched its Canvas Collection in June 2023. The collection was launched in two new limited-edition colors, a pale yellow and a natural beige, featuring premium leather accents to appeal to modern-day fashion-oriented customers and help the company drive its overall sales. Consumers in the market are leaning towards luxury luggage and backpacks. Many companies are crafting designer travel bags that are crafted beautifully to offer a luxury sense to their consumers. For instance, in July 2023, VistaJetlaunched a luxury luggage collection by collaborating with Valextra, a leather-goods brand, to offer a travel collection to complement its fleet of Global 7500 aircraft. The limited-edition set includes the classic Aviettatravel bag, the Boston travel bag, the Costa suitcase in small and medium, and a slimline passport holder.

According to the report titled, “Global Luggage Market Overview, 2029”, published by Bonafide research, the market is anticipated to grow with a CAGR of more than 6.1% from 2024 to 2029, achieving USD 76.3 Billion by 2029. The rise in tourism has driven the need for specialized luggage designed for specific purposes. For instance, adventure travelers seek rugged, durable bags that can withstand harsh conditions, while business travelers look for sleek, functional cases that accommodate their professional needs. Diversification in different types of luggage allows companies to tap into niche markets and meet the unique demands of various traveler segments. Surge in travel activities prompts manufacturers to innovate and offer diverse products catering to different types of travelers, such as lightweight luggage for convenience, smart luggage with built-in technology for tech-savvy users, and fashionable luggage for style-conscious customers. As a result, the luggage market has experienced rapid growth in sales volumes in recent years. Furthermore, an increase in travel activities has encouraged consumers to invest in higher-quality, long-lasting luggage, which has boosted the overall revenue of the luggage market. The presence of counterfeit luggage poses a significant restraint on the Luggage Market Demand. Counterfeit products reduce consumer trust and confidence in the market, leading to dissatisfaction with the quality, durability, and performance of the product. The increase in demand for smart luggage presents significant opportunities in the global luggage market, which drives innovation and reshapes consumer expectations. Smart luggage integrates technology into traditional luggage designs that offers features such as GPS tracking, built-in scales, USB charging ports, and remote locking systems. These advanced functionalities cater to the needs of modern travelers seeking convenience, connectivity, and security during their journeys. As travelers become more tech-savvy and reliant on digital solutions, the demand for smart luggage is expected to rise, which is anticipated to create a lucrative market opportunity for manufacturers and retailers operating in the global luggage market.

Based on the report, the type is segmented into travel luggage, causal luggage, business luggage, others.

The world luggage market has been highly evolved, with some segments leading and emerging mainly due to consumer preferences and traveling trends. The leading segment currently relates to travel luggage, driven by increased travel opportunities and shifting consumer demands. There is a growing demand for dependable luggage solutions resulting from rising local and international traveling, each with different traveling styles or manners, the latest including adventure and experiential traveling. This category benefits from the advancements in technology, such as light-weight materials and high-tech facilities, like GPS tracking and USB charging facilities, which are extremely user-friendly for the traveler. Some of the important markets for traveling luggage are those countries with high outbound tourism rates and already established travel infrastructure, such as the United States, China, and Germany. Casual luggage segment is fast growing, particularly among the younger generation of travelers, and also leisure travelers. This is primarily due to the changed lifestyles as people now tend to prefer casual trips and short travel or visits. As such, casual luggage is created to be used in everyday routines with style. For the Asia-Pacific region, among other locations, India and Australia are clear favorites for casual luggage because cities are becoming more urbanized and so disposable incomes. While the other two segments may be growing faster, business luggage is still crucial for working professionals who need to travel frequently. An increase in the workforce and business travel necessitates the demand for professional bags, such as briefcases and laptop bags, in specific units. The demand in this segment shall be dominated by North America and Europe, where corporate travels are rampant. Others category comprises niche segments including sports luggage and specialty bags. These smaller market shares, however, are segments of consumers for particular reasons, such as outdoor usage or because it says something about the fashion statement.

Based on the report, the form is segmented into traditional luggage, smart Luggage.



The entire world market of luggage is dominated by traditional luggage, which remains the main segment because of wide approval and acceptance among customers. Traditional Luggage is actually characterized by its extremely classic design and strong built, but most importantly, what survives among travelers is a story of durability and functionality rather than technology. This wide range of products includes suitcases, duffel bags, and backpacks, catering to diversified travel needs and preferences. Traditional luggage has regained popularity the most in regions where travel has recovered strongly since the pandemic, such as North America and Europe, where consumers have returned to their old trusted luggage for their leisure and business trips. Growth is being seen for smart luggage due to an increasing demand for technology-intensive products which contribute to an enriched traveling experience. Smart luggage combines the inclusion of features such as built-in USB charging ports, GPS tracking, and even electric motors that enable personal transportation. The primary target for this is that tech-savvy, preferably on-the-go purchaser who admires all things practical. Once again, this type of luggage also seems to be picking up with storm velocity in the Asia-Pacific region. The youth gravitating towards this market coupled with the booming usage of technology is a critical driving force in this region. Consumer awareness about the benefits of smart luggage, such as charging devices on the go and tracking their belongings, will drive this segment further up from here. Even as smart luggage gains increasing popularity, by far more people worldwide prefer traditional luggage due to its easy availability, affordability, and confidence in tried products. Traditional luggage is much more easily accepted by airlines, amongst other carriers because the smart luggage carrying non-removable batteries was banned in certain regions.

Based on the report, the distribution channel is segmented into offline channel, online channel.

The global luggage market is currently led by the Offline Channel, primarily due to consumer preferences for hands-on experiences when purchasing luggage. Shoppers often prefer to physically inspect the quality, design, and features of luggage before making a decision, especially since luggage is considered a significant investment. Retail environments, such as specialty stores and department stores, provide personalized customer service, allowing sales staff to offer expert advice and recommendations tailored to individual needs. This tactile experience builds trust and confidence, leading to higher conversion rates. Brands like Samsonite, Tumi, and American Tourister are predominantly sold through offline channels, especially in regions like North America and Europe, where brand reputation and quality are highly valued. The Online Channel is experiencing rapid growth, driven by the convenience of e-commerce platforms that allow consumers to explore a vast array of luggage options from the comfort of their homes. The rise of online shopping is particularly appealing in regions with high internet penetration and a growing middle class, such as Asia-Pacific and parts of Africa. Consumers are increasingly drawn to online platforms for their competitive pricing, extensive product reviews, and ease of comparing different brands. This shift is reflected in the growing popularity of brands like Away and Rimowa, which leverage digital marketing and direct-to-consumer sales strategies. While offline channels remain dominant due to their established presence and customer trust, online channels are rapidly gaining traction as technological advancements enhance the shopping experience. The interplay between these two channels reflects changing consumer behaviors influenced by factors such as convenience, accessibility, and evolving travel trends.

Key Developments
• July 2023: Louis Vuitton launched the Taurillon Monogram collection on the Echoing Maison runway. The collection included the Christopher backpacks, the slim Sac Plat mini, and the Keepall25.
• April 2023: Samsonite launched a Luggage Trade-In campaign offer, supporting its commitment to sustainability. The company, with its local partners WWF Philippines and Envirotech, called for trade-ins of any brand or size and offered up to 35 percent off on Samsonite's Oc2Lite and Niarmodels.
• August 2022: Samsonite introduced a new line of luggage, "Magnum Eco," made from yogurt cups and plastic bottles. The lining of this new line of luggage is made from plastic mineral water bottles that have been converted into the exterior of hard-side cases.

Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global Elevator & Escalator Market with its value and forecast along with its segments
• Application wise tire industry distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Travel Bag
• Causal Bag
• Business Bag
• Other Bag

By Form:
• Traditional Luggage
• Smart Luggage

By Distribution Channel:
• Offline Channel
• Online Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.