Middle East & Africa Luggage (Casual, Business, Travel) Market Outlook, 2029

Middle East Luggage Market is anticipated to gain strong growth potential in the coming time zone on the back of the rising need for better work-life balance needs, more luxurious living, sound infrastructure and ambience and increase in the disposable income of the new era population. It is anticipated to draw strong market growth scenario as a result of an increase in the growth of the travel and tourism industry and increase in the MNC corporate culture which has boosted business travel. An increase in the growth of the income spending is expected to be, yet, another growth proliferator for the product market in the coming time zone and is an all-time investment attracting industry. The customers in MEA prefer to buy the bags and luggage through an offline channel rather than an online channel. The market consists of luxury bags, non-luxury bags, and luggage sold in the region through the online as well as the offline channel. Most of the bags and luggage sold across the region are imported from European and Asian countries. There are some manufacturers of luxury bags in Egypt and Turkey but they represent a very small share of the overall market. The number of brands operating in the market has grown over the years. Many fashion brands foresee Middle East & Africa as one of the most lucrative markets in the world due to the very high purchasing power of the customers. Most of the bag manufacturers operate in the region through a franchise model as it help them to reduce their financial and operational risk substantially. Some of the major retailers in the market are Splash, Lifestyle, Rubaiyat, Harvey Nicholas and others. The 24-25 years age group is the target customer for most of the bags and luggage products. High per capita income which leads to high buying power is another major factor for high potential market. The favourable socioeconomic condition of Saudi Arabia leads to the growth of bags and luggage market. There has been an increase in the supply of bags imported from neighbouring countries such as Egypt and Turkey. The increased supply can be linked to growth of Egyptian and Turkish fashion designers. Egyptian brand Okhtein is an example, which sells luxury bags in Saudi Arabian market. According to the research report "Middle East & Africa Luggage Market Overview, 2029," published by Bonafide Research, the Middle East & Africa luggage market is projected to reach a market size of more than USD 5.1 Billion by 2029. The demand for bag packs has grown in the last few years especially due to the rising number of laptop users and the current trend. Major Brands have been continuously innovating their product to match the fast-changing need of the customers. Business bags have become a necessity for the people of Saudi Arabia, it has been observed that many customers have started to foresee business bags as a lifestyle statement which has prompted them to spend more. This shift in consumer behaviour has resulted in increasing demand for luxury business bags in the country. Crossbody bags are not currently in fashion there is demand for these types of bags in the last five years. Some of the luxury brands have traditionally focused their marketing communication on ladies. A trend was noticed where some of the brands are targeting men, especially through media advertising. The surge in online shopping has transformed retail dynamics in MEA. As consumers increasingly prefer the convenience of online purchasing, luggage brands are expanding their e-commerce operations to reach a broader audience, which is expected to accelerate market growth. The introduction of smart luggage equipped with features such as GPS tracking, USB charging ports, and digital locks is becoming popular among tech-savvy travelers. These innovations cater to the evolving preferences of consumers who seek convenience and security in their travel accessories. There is a growing emphasis on sustainability within the luggage market. Manufacturers are exploring eco-friendly materials and production processes to appeal to environmentally conscious consumers. This shift not only enhances brand reputation but also meets the rising demand for sustainable products in the region.

Based on the report, the type is segmented into travel luggage, causal luggage, business luggage, others. The luggage market in the Middle East and Africa (MEA) is characterized by distinct segments, with travel luggage currently leading due to a resurgence in travel demand post-pandemic. This segment benefits from increased leisure and business travel, as consumers prioritize durable and functional options for their journeys. Countries like United Arab Emirates, Saudi Arabia, and South Africa are at the forefront of this trend, driven by their robust tourism sectors and growing international connectivity. Casual luggage is experiencing significant growth, attributed to changing consumer preferences towards more stylish and versatile options for everyday use. This segment is particularly popular among younger demographics who seek functional yet fashionable bags for both travel and daily activities. Countries such as Egypt and Kenya show a rising demand for casual luggage as urban lifestyles evolve, leading to an increase in disposable income and a desire for branded products. The business luggage segment remains stable but less dynamic compared to travel and casual luggage. It caters primarily to professionals who require reliable and sophisticated bags for work-related travel. Key markets include Nigeria and the Gulf Cooperation Council (GCC) countries, where corporate travel is prevalent. The others category encompasses specialized products like sports luggage and backpacks, which cater to niche markets. This segment is growing steadily as outdoor activities gain popularity in regions like South Africa and the UAE, where adventure tourism is on the rise. Based on the report, the form is segmented into traditional luggage, smart Luggage.

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Manmayi Raval

Research Consultant

In the Middle East and Africa (MEA), the luggage market is primarily dominated by Traditional Luggage, which remains the leading segment. This is largely due to the region's rich cultural heritage, increasing tourism, and business travel. Countries like the United Arab Emirates, particularly Dubai, and South Africa are significant hubs for international travel, where traditional luggage such as suitcases and duffel bags are favored for their reliability and durability. Traditional luggage meets the needs of travelers who prioritize functionality and security, making it a staple for both leisure and business trips. Smart Luggage is experiencing rapid growth in the MEA region. This segment appeals to tech-savvy travelers who seek convenience and connectivity. Smart luggage often includes features like GPS tracking, built-in charging ports, and even biometric locks, catering to a growing demand for innovative travel solutions. The rise of e-commerce and increased smartphone penetration in countries like Kenya and Nigeria further drives this trend, as consumers become more accustomed to integrating technology into their daily lives. While traditional luggage remains more popular due to its established presence and reliability, smart luggage is gaining traction among younger travelers and frequent flyers who value modern features that enhance their travel experience. The convergence of these trends indicates a dynamic shift in consumer preferences within the MEA luggage market, reflecting broader global changes in travel behavior. As both segments continue to evolve, they cater to diverse traveler needs across various countries in the region. Based on the report, the distribution channel is segmented into offline channel, online channel. In the Middle East and Africa (MEA) luggage market, the Offline Channel is the leading segment, while the Online Channel is experiencing significant growth. The dominance of offline retail can be attributed to the traditional shopping preferences in many MEA countries, where consumers value the tactile experience of physically inspecting luggage before purchase. Established brands like Samsonite, Delsey, and Tumi thrive in this environment, leveraging their reputations for quality and durability. Specialty stores and department stores serve as key distribution points, allowing consumers to receive personalized assistance and immediate product availability, which enhances customer satisfaction. The online channel is rapidly growing due to increasing internet penetration and changing consumer behaviors. The convenience of online shopping appeals to a younger demographic that values efficiency and flexibility. E-commerce platforms like Amazon and regional players such as Jumia are gaining traction by offering a wide variety of luggage options, including innovative products like smart luggage equipped with features such as GPS tracking and USB charging ports. Brands like Away and Rimowa are capitalizing on this trend by enhancing their online presence and marketing strategies to attract tech-savvy consumers. The growth of the online channel is also fueled by promotional offers and discounts that are often unavailable in physical stores. As consumers become more comfortable with online transactions, especially in urban areas, this segment is expected to continue expanding.

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Considered in this report • Geography: Middle East & Africa • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Middle East & Africa Elevator & Escalator Market with its value and forecast along with its segments • Application wise tire industry distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Travel Bag • Causal Bag • Business Bag • Other Bag By Form: • Traditional Luggage • Smart Luggage By Distribution Channel: • Offline Channel • Online Channel The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.