10 %
India Smartphone Market Outlook, 2020
Publisher : Bonafide Research | SKU : 170640011 | Pages : 155 |
Published Date : Jun, 17 | Figures : 33 | Tables : 11
Region : Asia | Country : India | Category: IT & Telecommunications
Chinese smartphone makers Vivo and Oppo giving tough competition to the home grown vendors in the Indian Smartphone Market: Bonafide Research
India Smartphone Market Outlook, 2020
10 %
Bonafide Research | SKU : 170640011
Pages : 155 | Jun, 17 | Region : Asia
Figures : 33 | Tables : 11
Category: IT & Telecommunications
Chinese smartphone makers Vivo and Oppo giving tough competition to the home grown vendors in the Indian Smartphone Market: Bonafide Research

India Smartphone Market Outlook, 2020' gives a comprehensive analysis of the smartphone industry in India as well as worldwide. The mobile phone market is constantly in a state flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares. A few years ago, feature phones ruled the roost and having internet connectivity on the phone was considered a luxury in India. But now times have changed and this is the era of smartphone. Smartphones have become such an integral part of our daily lives that there is actually a term for those who live with the fear of being without their smartphones - Nomophobia. It is no big a news that India has had a flourishing market for digital devices in the past few years, as the country is already adorned with the presence of sizeable smartphone users. People who were earlier prone to using feature phones, have now become a part of the smartphone culture. This has paved the way for handset makers to enter into the smartphone industry, who were previously manufacturing features phones only.

According to "India Smartphone Market Outlook, 2020", Samsung, Micromax, Lenovo and Motorola together has seized more than 40% of the market share in 2016-17 out of the overall smartphone shipments in India. Samsung enjoyed its leadership in 2016-17 with its flagship smartphone Galaxy J models as this series packs a punch with locally developed Ultra Data Saving (UDS) mode, S bike mode and Turbo Speed Technology. The huge popularity of these ‘Make for India’ features shows that localization is extremely important for technology to succeed. It also highlights the world-class innovation being done by Samsung India’s research & development (R&D) teams. Apart from this, many new smartphone brands were seen entering the Indian market to cut a share in one of the most lucrative market. A year ago, two major Chinese brands OPPO and Vivo entered the Indian smartphone market, making life for the local manufacturers even more nightmarish by pushing these brands to compete even more fiercely than before.

The government of India launched an initiative named 'Make in India' in 2015 that gave way to smartphone makers for producing their smartphones locally. While this development no doubt gives a major incentive to global as well as local smartphone manufacturers, there are many benefits associated with ‘making in India’ that can add greater value to the entire business chain. One of the most important factors that have traditionally influenced the country’s market has been the value-for-money mindset of the Indian consumer. With consumers wanting the best quality of smartphones at the most pocket-friendly prices, manufacturing in India will help OEMs in cutting down their manufacturing costs; not only will India-based manufacturing unlock access to cheaper labour and raw materials, but also elude the need to pay a customs' duty. The surge of smartphones available through online platforms have also given many vendors the upper hand in the smartphone market, as manufacturers like Xiaomi pushed the sale of their smartphones through e-commerce giants like Flipkart, Amazon, Snapdeal etc. With a plethora of smartphone brands popping up each year in India, along with a glut of smartphone variants available for users to choose from, each and every smartphone is fighting a never ending battle, vying for their share in the market pie.

"India Smartphone Market Outlook, 2020" examines the following aspects of smartphones in India:

The report gives an in-depth understanding the smartphone market in India:

- Global Mobile Phone Market Outlook

- Global Smartphone Market Outlook

- Global Smartphone Market Size By Value & Forecast

- Global Smartphone Market Size By Volume & Forecast

- Global Smartphone Market Size By Quarterly Shipments 2014

- Global Smartphone Market Size By Quarterly Shipments 2015

- Global Smartphone Market Size By Quarterly Shipments 2016

- Global Smartphone Market Segmental Analysis: By Company (By Value & By Shipment), By Company Quarterly Shipments, By Region, By Screen Size, By Camera Resolution, By RAM, By ROM

- Global Technical Specification Segmental Analysis: By Screen Size, By Camera Resolution, By RAM, By ROM

- India Mobile Phone Market Outlook

- India Smartphone Market Outlook

- India Smartphone Market Size By Value & Forecast

- India Smartphone Market Size By Volume & Forecast

- India Smartphone Market Size By Quarterly Shipments 2014-15

- India Smartphone Market Size By Quarterly Shipments 2015-16

- India Smartphone Market Size By Quarterly Shipments 2016-17

- India Smartphone Market Segmental Analysis: By Company (By Value & By Shipment), By Company Quarterly Shipments, By Region, By Price Range, By Tier-Wise Penetration

- India Consumer Survey Segmental Analysis: By Technical Specifications, By Age Distribution, By Usage Of Smartphone

- India After Sales Services Outlook

- Competitive Landscape & Strategic Recommendations

- Key vendors in this market Space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of smartphones in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. Global Mobile Phone Market Outlook
  • 3. Global Smartphone Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Size By Volume
  • 3.2.1. Overall Shipments
  • 3.2.2. By Quarterly Shipments 2014
  • 3.2.3. By Quarterly Shipments 2015
  • 3.2.4. By Quarterly Shipments 2016
  • 3.3. Market Share
  • 3.3.1. By Company By Value 2016
  • 3.3.2. By Company By Shipment 2016
  • 3.3.3. By Company By Quarterly Shipments 2016
  • 3.3.4. By Region
  • 3.4. Technical Specification Outlook
  • 3.4.1. By Screen Size
  • 3.4.2. By Camera Resolution
  • 3.4.3. By RAM
  • 3.4.4. By ROM
  • 4. India Mobile Phone Market Outlook
  • 5. India Smartphone Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Size By Volume
  • 5.2.1. Overall Shipments
  • 5.2.2. By Quarterly Shipments 2014-15
  • 5.2.3. By Quarterly Shipments 2015-16
  • 5.2.4. By Quarterly Shipments 2016-17
  • 5.3. Market Share
  • 5.3.1. By Company By Value 2016-17
  • 5.3.2. By Company By Shipment 2016-17
  • 5.3.3. By Company By Quarterly Shipments 2016-17
  • 5.3.4. By Region
  • 5.3.5. By Price Range
  • 5.3.6. By Tier-Wise Penetration
  • 5.4. Consumer Survey Analysis
  • 5.4.1. By Technical Specifications
  • 5.4.2. By Age Distribution
  • 5.4.3. By Usage Of Smartphone
  • 5.5. India After Sales Services Outlook
  • 6. India Economic Snapshot
  • 7. Policy & Regulatory Landscape
  • 8. PEST Analysis
  • 9. India Smartphone Market Dynamics
  • 9.1. Key Drivers
  • 9.2. Key Challenges
  • 10. Channel Partner Analysis
  • 11. Market Trends & Developments
  • 11.1. Dual Rear Camera
  • 11.2. Finger Print Sensor
  • 11.3. Bezel-less Screen
  • 11.4. Storage & Battery
  • 11.5. USB Type-C
  • 12. Competitive Landscape
  • 12.1. Porter's Five Forces
  • 12.2. Company Profiles
  • 12.2.1. Samsung Electronics India Private Limited
  • 12.2.2. Lenovo (India) Private Limited
  • 12.2.3. Apple India Private Limited
  • 12.2.4. Xiaomi Technology India Private Limited
  • 12.2.5. Micromax Informatics Limited
  • 12.2.6. Intex Technologies (India) Limited
  • 12.2.7. Oppo Mobiles India Private Limited
  • 12.2.8. Vivo Mobile India Private Limited
  • 12.2.9. Panasonic India Private Limited
  • 12.2.10. Asus India Private Limited
  • 12.3. Company Overview
  • 12.3.1. Karbonn Mobile India Private Limited
  • 12.3.2. Lava International Limited
  • 13. Strategic Recommendations
  • 14. Disclaimer
  • ?
  • LIST OF FIGURES
  • Figure-1: Global Smartphone Market Size - By Value 2014-2016 (USD Billion) 11
  • Figure-2: Global Smartphone Market Size Forecast - By Value 2017F-2019F (USD Billion) 12
  • Figure-3: Global Smartphone Market Size - By Volume 2014-2016 (Million Shipments) 13
  • Figure-4: Global Smartphone Market Size Forecast - By Volume 2017F-2019 (Million Shipments) 14
  • Figure-5: Global Smartphone Market Size - By Quarterly Shipments 2014 (Million Shipments) 15
  • Figure-6: Global Smartphone Market Size - By Quarterly Shipments 2015 (Million Shipments) 17
  • Figure-7: Global Smartphone Market Size - By Quarterly Shipments 2016 (Million Shipments) 19
  • Figure-8: Global Smartphone Market Share - By Company By Value 2016 20
  • Figure-9: Global Smartphone Market Share - By Company By Volume 2016 22
  • Figure-10: Global Smartphone Market Share - By Company By Quarterly Shipments 2016 24
  • Figure-11: Global Smartphone Market Share By Region - 2016 28
  • Figure-12: Global Market Share By Screen Size - 2016 30
  • Figure-13: Global Market Share By Rear Camera Resolution - 2016 31
  • Figure-14: Global Market Share By Operating System - 2016 32
  • Figure-15: Global Market Share By Operating System - 2016 33
  • Figure-16: India Smartphone Market Size - By Value 2014-2016 (INR Billion) 39
  • Figure-17: India Smartphone Market Size Forecast - By Value 2017F-2019F (INR Billion) 40
  • Figure-18: India Smartphone Market Size - By Volume 2014-2016 (Million Units) 41
  • Figure-19: India Smartphone Market Size Forecast - By Volume 2017F-2019F (Million Units) 42
  • Figure-20: India Smartphone Market Size - By Quarterly Shipments 2014 (Million Units) 43
  • Figure-21: India Smartphone Market Size - By Quarterly Shipments 2015 (Million Units) 44
  • Figure-22: India Smartphone Market Size - By Quarterly Shipments 2016 (Million Units) 46
  • Figure-23: India Smartphone Market Share - By Company By Value 2016 (INR Billion) 48
  • Figure-24: India Smartphone Market Share - By Company By Shipment 2016 51
  • Figure-25: India Smartphone Market Share - By Company By Quarterly Shipments (Q1 & Q2) 2016 53
  • Figure-26: India Smartphone Market Share - By Company By Quarterly Shipments (Q3 & Q4) 2016 54
  • Figure-27: India Smartphone Market Share - By Region 2016 & 2019F 57
  • Figure-28: India Smartphone Market Share - By Price Range 2016 & 2019F 59
  • Figure-29: India Smartphone Market Share - By Tier-wise Penetration 2016 & 2019F 61
  • Figure-30: Distribution channel followed by Samsung (Online and Offline Mode) in India 80
  • Figure-31: Distribution channel followed by Apple (Online and Offline Mode) in India 81
  • Figure-32: Distribution channel followed by Micromax (Online and Offline Mode) in India 82
  • Figure-33: Distribution channel followed by Lenovo (Online and Offline Mode) in India 83
  • ?
  • LIST OF TABLES
  • Table-1: India Economic Profile – 2015 67
  • Table-2: Key Facts of Samsung Electronics India Pvt. Ltd. 106
  • Table-3: Key Facts of 'Lenovo (India) Private Limited' 112
  • Table-4: Key Facts of 'Apple India Private Limited' 116
  • Table-5: Key Facts of 'Xiaomi Technology India Private Limited' 120
  • Table-6: Key Facts of 'Micromax Informatics Limited' 128
  • Table-7: Key Facts of 'Intex Technologies (India) Limited' 135
  • Table-8: Key Facts of ' Oppo Mobiles India Private Limited' 141
  • Table-9: Key Facts of ' Vivo Mobile India Private Limited' 147
  • Table-10: Key Facts of 'Panasonic India Pvt. Ltd.' 153
  • Table-11: Key Facts of 'Asus India Private Limited' 159

LIST OF FIGURES
Figure-1: Global Smartphone Market Size - By Value 2014-2016 (USD Billion)
Figure-2: Global Smartphone Market Size Forecast - By Value 2017F-2019F (USD Billion)
Figure-3: Global Smartphone Market Size - By Volume 2014-2016 (Million Shipments)
Figure-4: Global Smartphone Market Size Forecast - By Volume 2017F-2019F (Million Shipments)
Figure-5: Global Smartphone Market Size - By Quarterly Shipments 2014 (Million Units)
Figure-6: Global Smartphone Market Size - By Quarterly Shipments 2015 (Million Units)
Figure-7: Global Smartphone Market Size - By Quarterly Shipments 2016 (Million Units)
Figure-8: Global Smartphone Market Share - By Company By Value 2016
Figure-9: Global Smartphone Market Share - By Company By Volume 2016
Figure-10: Global Smartphone Market Share - By Company By Quarterly Shipments 2016
Figure-11: Global Smartphone Market Share - By Region 2016
Figure-12: Global Smartphone Market Share - By Screen Size 2016
Figure-13: Global Smartphone Market Share - By Camera Resolution 2016
Figure-14: Global Smartphone Market Share - By RAM 2016
Figure-15: Global Smartphone Market Share - By ROM 2016
Figure-16: India Smartphone Market Size - By Value 2014-15 to 2016-17 (INR Billion)
Figure-17: India Smartphone Market Size Forecast - By Value 2017-18F to 2019-20F (INR Billion)
Figure-18: India Smartphone Market Size - By Volume 2014-15 to 2016-17 (Million Shipments)
Figure-19: India Smartphone Market Size Forecast - By Volume 2017-18F to 2019-20F (Million Shipments)
Figure-20: India Smartphone Market Size - By Quarterly Shipments 2014-15 (Million Units)
Figure-21: India Smartphone Market Size - By Quarterly Shipments 2015-16 (Million Units)
Figure-22: India Smartphone Market Size - By Quarterly Shipments 2016-17 (Million Units)
Figure-23: India Smartphone Market Share - By Company By Value 2016-17
Figure-24: India Smartphone Market Share - By Company By Shipment 2016-17
Figure-25: India Smartphone Market Share - By Company By Quarterly Shipments (Q1 & Q2) 2016-17
Figure-26: India Smartphone Market Share - By Company By Quarterly Shipments (Q3 & Q4) 2016-17
Figure-27: India Smartphone Market Share - By Region 2016-17 & 2019-20F
Figure-28: India Smartphone Market Share - By Price Range 2016-17 & 2019-20F
Figure-29: India Smartphone Market Share - By Tier-Wise Penetration 2016-17
Figure-30: Distribution channel followed by Samsung in India
Figure-31: Distribution channel followed by Apple in India
Figure-32: Distribution channel followed by Micromax in India
Figure-33: Distribution channel followed by Lenovo in India

LIST OF TABLES
Table-1: India Economic Profile – 2015
Table-2: Key Facts of Samsung Electronics India Private Limited
Table-3: Key Facts of Lenovo (India) Private Limited
Table-4: Key Facts of Apple India Private Limited
Table-5: Key Facts of Xiaomi Technology India Private Limited
Table-6: Key Facts of Micromax Informatics Limited
Table-7: Key Facts of Intex Technologies (India) Limited
Table-8: Key Facts of Oppo Mobiles India Private Limited
Table-9: Key Facts of Vivo Mobile India Private Limited
Table-10: Key Facts of Panasonic India Private Limited
Table-11: Key Facts of Asus India Private Limited
?

Single User LicenseHard CopySite LicenseGlobal License
Users/ Sharing Restricted to 10 Authorized Users Unlimited within the Geography Unlimited within the Geography Unlimited within any geography
Delivery Formats
Content Citation
Printing/Copy Unlimited within Company / Enterprise Unlimited within Company / Enterprise
10% Pre-sale customization
16 Hours post sales support
Free report on update within 100 days from purchase date

Bonafide Research & Marketing shall grant the user a worldwide, non-exclusive, non-transferable license. User can opt for -

Single User License (Electronic):Access to the content will be granted to 10 authorized users within the organization. The Authorized User may store, display or archive the information but is not allowed to print, copy or use any information in the report for circulation or citation purpose. The individual user will treat the information in the report as confidential and will only use this for internal purpose. The report will be emailed to you in PDF format.

Enterprise wide (Hard Copy):Access to the content will be granted to all authorized users within the organization. The individual user will treat the information in the report as confidential and will only use this for internal purpose. Please add $250 when purchasing the Report in order to get the printed version.

Site License (Electronic):Access to the content will be granted to all the authorised within the organization. The users are authorized to store, display, duplicate, archive the information within the organization either electronically or printable files. The users are not authorized to use any information in the report for citation and circulation externally. The users will treat the information in the report as confidential and will only use this for internal purpose.

Enterprise Wide License (Electronic):The report will be emailed to you in PDF format and hard copy format. This is an enterprise license, allowing all employees within your organization access to the product. The company can use the data / information externally but they need to mention source as Bonafide Research

Whether a single user or a multi user, you are not permitted to -

  • Transmit by any means, or permit any third party to use and/or gain access to an electronic copy of the Product;
  • Resell, sub-license, rent, lease, transfer or attempt to assign the rights in the Product (in whole or in part) to any third party;
  • Modify or alter the Product or create a database in electronic or structured manual form by systematically downloading and storing any of the content from such Product other than for internal business purposes;
  • Download, store, reproduce, transmit, display, copy, distribute, commercially exploit or use the Product other than as expressly permitted above; and use the Product in any manner that would contravene the T&Cs contained in these License Terms or that would contravene law in any other jurisdiction.

Bonafide Research team welcomes custom research queries pertaining to strategic planning and commits delivery within the stipulated time period. We use only the researchers with extensive industry experience. The customized products primarily include off-shelf market research reports with extensive analytics and secondary research. It may often require detailed methodologies pertaining to multifarious, large-scale end-user surveys with appropriate written analysis and modeling.

Our clients use Custom Market Research for either of the following options viz. to introduce a new product, enter a new market, compare newly-developed technology for the existing marketplace, measure the current competition or make any other key decisions affecting the ability to compete and thus overcome their current boundaries. If you don

Related Products

India Smartphone Market Outlook, 2018 IT Products & Services
Read More

India Smartphone Market Overview IT Products & Services
Read More

India CCTV Camera Market Outlook, 2021 IT Products & Services
Read More

India Non-IP CCTV Camera Market Outlook, 2021 IT Products & Services
Read More

India Projector Market Outlook, 2019 IT Products & Services
Read More

India CCTV Camera Market Overview IT Products & Services
Read More

Compare 0
Subscribe