10 %
India Household Insecticide Market Overview, 2016-2022
Publisher : Bonafide Research | SKU : 170510172 | Pages : 46 |
Published Date : May, 17 | Figures : 26 | Tables : 5
Region : Asia | Country : India | Category: Consumer Goods & Services
Rise in vector borne diseases and awareness regarding such incidents has increased the demand of household insecticide products in India: Bonafide Research
India Household Insecticide Market Overview, 2016-2022
10 %
Bonafide Research | SKU : 170510172
Pages : 46 | May, 17 | Region : Asia
Figures : 26 | Tables : 5
Category: Consumer Goods & Services
Rise in vector borne diseases and awareness regarding such incidents has increased the demand of household insecticide products in India: Bonafide Research

India household insecticide market has been witnessing a tremendous growth from the last five years. Household insecticide products are gaining wide acceptance due to rise in vector borne diseases and awareness regarding such incidents. Innovations like mosquito repellent cards have gained popularity in rural areas whereas liquid vaporizers are favourite among urban consumers. New emerging premium category personal & outdoor which includes creams, lotions, gel, patches, etc. is also gaining foothold in the urban markets. However, penetration level and per capita consumption of household insecticide products in the rural market is still very low which gives immense opportunity for existing as well as new players in India.

According to "India Household Insecticide Market Overview, 2016-2022" Godrej Consumer Products, SC Johnson, Reckitt Benckiser and Jyothy Laboratories dominate the market with more than 80% market share. Good Knight is a leading brand, followed by All out and Mortein whereas Maxo brand from Jyothy Laboratories has good presence in rural and south India. Khatnil of Midas Hygiene has also gained momentum in some of the regions. These top players have successfully introduced innovative products in the premium category under their flagship brands. For example Godrej who recently launched three new products in personal & outdoor repellent segment. Urban markets have educated consumers who are health conscious and more aware about various diseases; thus they are the major contributors in the household insecticide market. To tap rural markets, players are continuously launching new products and running awareness drives to increase the level of alertness among rural population.

In India household insecticide market, mosquito repellent category is dominant over cockroach & rat repellent category, simply because of the large population base of the country. Further in mosquito repellent category, there are two segments namely in-home segment and the other is personal & outdoor segment. In-home mosquito repellent segment has been growing in the country from last many years but personal & outdoor segment is still at a nascent stage with products like creams, lotions, patches, gels, etc. All such innovative products are leading to a lot of impulse sales for household insecticide companies. Consumers have wide range of products starting from liquid vaporizers to low smoke coils, repellent cards to spray/ aerosols, chalks and many more. Mosquito repellent cards are even cheaper than mosquito repellent coils and mats. Single usage of these repellent cards would cost a consumer only one rupee. With globalization of various brands and increasing media coverage of household insecticide products, consumers are becoming more aware about these products and are adopting the usage of them in day to day life.

Key Categories

? Mosquito Repellent

- In-Home Mosquito Repellent (Insecticide Coil, Liquid Vaporizer, Mosquito Repellent Spray/ Aerosol, Mosquito Repellent Card and Mat)

- Personal Application & Outdoor Repellent

? Cockroach & Rat Repellent

“India Household Insecticide Market Overview, 2016-2022” discusses the following aspects of household insecticide products in India:

How it will help solving your strategic decision making process??

The report gives an in-depth understanding of household insecticide market in India:

- India Household Insecticide Market Outlook

- India Household Insecticide Market Size By Value & Forecast

- India Household Insecticide Market Segmental Analysis: By Company, By Brand, By Category

- India Mosquito Repellent Market Size By Value & Forecast

- India Mosquito Repellent Market Segmental Analysis: By Segment

- India In-Home Mosquito Repellent Market Size By Value & Forecast

- India Insecticide Coil Market Size By Value & Forecast

- India Liquid Vaporizer Market Size By Value & Forecast

- India Mosquito Repellent Spray/ Aerosol Market Size By Value & Forecast

- India Mosquito Repellent Card Market Size By Value & Forecast

- India Mat Market Size By Value & Forecast

- India Personal Application & Outdoor Repellent Market Size By Value & Forecast

- India Personal Application & Outdoor Repellent Market Segmental Analysis: By Brand

- India Cockroach & Rat Repellent Market Size By Value & Forecast

- India Cockroach & Rat Repellent Market Segmental Analysis: By Brand

- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of household insecticide products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. India Household Insecticide Market Outlook
  • 2.1. Market Size By Value
  • 2.2. Market Share
  • 2.2.1. By Company
  • 2.2.2. By Brand
  • 2.2.3. By Category
  • 3. India Mosquito Repellent Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Share By Segment
  • 3.3. India In-Home Mosquito Repellent Market
  • 3.3.1. Market Size By Value
  • 3.3.1.1. Overall Market
  • 3.3.1.2. Insecticide Coil Market
  • 3.3.1.3. Liquid Vaporizer Market
  • 3.3.1.4. Mosquito Repellent Spray/ Aerosol Insecticide Market
  • 3.3.1.5. Mosquito Repellent Card Market
  • 3.3.1.6. Mat Market
  • 3.4. India Personal Application & Outdoor Repellent Market
  • 3.4.1. Market Size By Value By Product Type
  • 3.4.2. Market Share By Brand (Cream & Lotion)
  • 4. India Cockroach & Rat Repellent Market Outlook
  • 4.1. Market Size By Value By Product Type
  • 4.2. Market Share By Brand (Insect Spray/Aerosol)
  • 5. Company Profiles
  • 5.1. Godrej Consumer Products Limited
  • 5.2. Dabur India Limited
  • 5.3. Reckitt Benckiser (India) Limited
  • 5.4. Jyothy Laboratories Limited
  • 5.5. SC Johnson Products Private Limited
  • 6. Disclaimer

LIST OF FIGURES
Figure-1: India Household Insecticide Market Size – By Value 2011-2016 (INR Crore)
Figure-2: India Household Insecticide Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-3: India Household Insecticide Market Share – By Company 2016
Figure-4: India Household Insecticide Market Share – By Brand 2016
Figure-5: India Household Insecticide Market Share – By Category 2016 & 2022F
Figure-6: India Mosquito Repellent Market Size – By Value 2011-2016 (INR Crore)
Figure-7: India Mosquito Repellent Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-8: India Mosquito Repellent Market Share – By Segment 2016 & 2022F
Figure-9: India In-Home Mosquito Repellent Market Size – By Value 2011-2016 (INR Crore)
Figure-10: India In-Home Mosquito Repellent Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-11: India Insecticide Coil Market Size – By Value 2011-2016 (INR Crore)
Figure-12: India Insecticide Coil Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-13: India Liquid Vaporizer Market Size – By Value 2011-2016 (INR Crore)
Figure-14: India Liquid Vaporizer Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-15: India Mosquito Repellent Spray/Aerosol Market Size – By Value 2011-2016 (INR Crore)
Figure-16: India Mosquito Repellent Spray/Aerosol Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-17: India Mosquito Repellent Card Market Size – By Value 2011-2016 (INR Crore)
Figure-18: India Mosquito Repellent Card Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-19: India Mat Market Size – By Value 2011-2016 (INR Crore)
Figure-20: India Mat Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-21: India Personal Application & Outdoor Repellent Market Size – By Value By Product Type 2011-2016 (INR Crore)
Figure-22: India Personal Application & Outdoor Repellent Market Size Forecast – By Value By Product Type 2017F-2022F (INR Crore)
Figure-23: India Personal Application & Outdoor Repellent Market Share – By Brand (Cream & Lotion) 2016
Figure-24: India Cockroach & Rat Repellent Market Size – By Value By Product Type 2011-2016 (INR Crore)
Figure-25: India Cockroach & Rat Repellent Market Size Forecast – By Value By Product Type 2017F-2022F (INR Crore)
Figure-26: India Cockroach & Rat Repellent Market Share – By Brand (Insect Spray/ Aerosol) 2016

LIST OF TABLES
Table-1: Key Facts of Godrej Consumer Products Limited
Table-2: Key Facts of Dabur India Limited
Table-3: Key Facts of Reckitt Benckiser (India) Limited
Table-4: Key Facts of Jyothy Laboratories Limited
Table-5: Key Facts of SC Johnson Products Private Limited?

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