India Deodorant Market Outlook, 2027

India deodorant market will grow at a CAGR of more than 15% by 2027. Aerosol/spray form of deodorants will continue their dominance over a period of 2022-2027.

Featured Companies

  • 1. Emami Limited
  • 2. Hindustan Unilever Limited
  • 3. ITC Limited
  • 4. Mankind Pharma Limited
  • 5. Marico Limited
  • 6. McNroe Consumer Products Private Limited
  • More...

Deodorants are fragrance products that are used on the body to transform the bacterial growth developing in the body odor into a fresh smelling one. Sweat isn’t inherently stinky; in fact it’s almost odourless. The stench comes from bacteria that break downs one of two types of sweat on the skin. Deodorants contain some antibacterial power to stop the stink before it starts and play a vital role in removing the smell linked to the bacterial breakdown of perspiration in feet, armpits and other body parts. The name deodorant signifies that it is a spray which spreads fragrance to a place or person wherever it is sprayed. Deodorants in India are available in aerosol/spray form as well as in roll-ons and sticks. The Indian deodorant industry is set to witness an increase in demand as consumers are altering their lifestyle and embracing the use of different fragrances in their daily personal grooming regime.

According to "India Deodorant Market Outlook, 2027”, the demand for deodorant products has been driven by the affluent middle class, the importance of personal grooming, the increasing young population of India and the penchant for smelling good and fresh throughout. Rising demand for deodorant from small markets is one of the major growth drivers of this industry. As a result companies are gradually shifting their focus from metros and exploring other markets and gearing to launch a range of affordable deodorants. Also, options for women's deodorants were limited in the past; however the segment is now likely to see an upsurge with various existing brands and new entrants resorting to bolster media campaigns to cash in on the untapped category with enormous growth potential. Further, the market is segmented into two types including gas and non-gas. Among them, gas deodorant type is anticipated to lead the market by occupying more than half of the market share. 

India Deodorant Market is categorized into spray deodorants and sticks & roll-on deodorants. Spray deodorants come in the form of aerosol and this is the most preferred form of deodorant by the Indian consumers. However, roll-ons and sticks are also gaining popularity amongst Indian shopper. India deodorant market is expected to grow with a CAGR of more than 15% over the next five years, out of which the aerosol/spray form of deodorants are expected to continue their dominance over a period of 2022-2027. With an upsurge of women professionals in the Indian corporate industry, the demand for deodorants has increased exceptionally. From past few years, it has been observed that the women's deodorant market is jostling hard with men's deodorant. In addition to that, players are launching new products with newer innovations to fuel the overall market growth in India. 

Major companies operating in the deodorant market of India are Hindustan Unilever Limited, Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited and McNroe Consumer Products Pvt. Ltd. On the other hand, Engage, Fogg, Envy, Nivea, Rexona, Denver, Park Avenue and Nike are some of the deodorant brands present in India. Among these brands, Fogg has become the number one deodorant in sales within last few years after the launch. Also the question ‘ Kya Chal Raha hai?’ was part of a viral advertisement campaign for Fogg across the country.   

Key Segment 
• Spray Deodorants
• Roll-On & Stick Deodorants 

“India Deodorant Market Overview, 2016-2022” examines the following aspects of deodorants in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of deodorant market in India:
- Global Fragrance Market Outlook
- Global Perfume Market Outlook
- Global Deodorant Market Outlook
- Global Deodorant Market Size & Forecast
- Global Spray Deodorant Market Size & Forecast
- Global Sticks & Solids Deodorant Market Size & Forecast
- Global Roll-On Deodorant Market Size & Forecast
- Global Deodorant Market Segmental Analysis: By Company, By Region, By Product Type
- India Fragrance Market Outlook
- India Perfume Market Outlook
- India Deodorant Market Outlook
- India Deodorant Market Size & Forecast
- India Spray Deodorant Market Size & Forecast
- India Roll-On & Stick Deodorant Market Size & Forecast
- India Organized Deodorant Market Size & Forecast
- India Unorganized Deodorant Market Size & Forecast
- India Deodorant Market Segmental Analysis: By Company, By Brand, By End User, By Demographics
- Key vendors in this market Space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of deodorants in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Prashant Tiwari

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Companies Mentioned

  • Emami Limited
  • Hindustan Unilever Limited
  • ITC Limited
  • Mankind Pharma Limited
  • Marico Limited
  • McNroe Consumer Products Private Limited
  • Nivea India Private Limited
  • Vanesa Care Private Limited
  • Vini Cosmetics Private Limited
  • Surya Food And Agro Limited

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. India Demographics Insight
  • 5. Global Fragrance Market Outlook
  • 6. India Fragrance Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Type
  • 6.2.2. By Organized Vs Unorganized
  • 6.2.3. By Price Segment
  • 6.2.4. By Region
  • 6.2.5. By End User
  • 6.2.6. By Sales Channel
  • 6.3. Consumer Survey
  • 6.3.1. Aided Vs Unaided Awareness of the brand
  • 6.3.2. Factors Influencing Purchasing Decision
  • 6.3.3. Preferred Price for Buying Deodorants/Perfumes
  • 7. India Perfume Market Outlook
  • 7.1. Market Size By Value
  • 7.1.1. Organized Vs unorganized market
  • 8. India Deodorant Market Outlook
  • 8.1. Market Size By Value
  • 8.1.1. Organized Vs Unorganized Market
  • 8.1.2. Spray Deodorant Market
  • 8.1.3. Roll-On & Stick Deodorant Market
  • 8.2. Market Share
  • 8.2.1. By Company
  • 8.2.2. By Brand
  • 8.2.3. By Type (Gas & Non-Gas)
  • 8.2.4. By End User
  • 8.2.5. By Demographics
  • 8.3. Product, Price and Variant Analysis
  • 8.3.1. Deodorants for Men
  • 8.3.2. Deodorants For Women
  • 9. India Economic Snapshot
  • 10. Raw Material
  • 11. PEST Analysis
  • 12. Trade Dynamics
  • 12.1. Import Scenario
  • 12.2. Export Scenario
  • 13. Market Dynamics
  • 13.1. Key Drivers
  • 13.2. Key Challenges
  • 14. Market Trends & Developments
  • 14.1. XXXXXXXXX
  • 14.2. XXXXXXXXX
  • 14.3. XXXXXXXXX
  • 14.4. XXXXXXXXX
  • 15. Competitive Landscape
  • 15.1. Porter`s Five Forces
  • 15.2. SWOT Analysis
  • 15.3. Company Profiles
  • 15.3.1. Hindustan Unilever Limited
  • 15.3.2. Vini Cosmetics Private Limited
  • 15.3.3. ITC Limited
  • 15.3.4. Nivea India Private Limited
  • 15.3.5. McNroe Consumer Products Pvt. Ltd.
  • 15.3.6. Marico Limited
  • 15.3.7. J.K. Helene Curtis India Limited
  • 15.3.8. CavinKare Private Limited
  • 15.3.9. Burberry India Private Limited
  • 15.3.10. Coty India Beauty and Fragrance Products Pvt. Ltd.
  • 15.3.11. Avon Beauty Products India Pvt. Ltd.
  • 15.3.12. TTK Healthcare Limited
  • 15.3.13. Emami Limited
  • 15.3.14. Vanesa Care Private Limited
  • 15.3.15. Adjavis Venture Limited
  • 15.3.16. Wipro Enterprises Private Limited
  • 15.3.17. Mankind Pharma Limited
  • 16. Strategic Recommendations
  • 17. Disclaimer

LIST OF TABLES
Table-1: Product, Price & Variant Analysis of Men's Deodorant Available in India 2016
Table-2: Product, Price & Variant Analysis of Women's Deodorant Available in India 2016
Table-3: India Economic Profile – 2015
Table-4: Detail of HS Codes relating to deodorants & antiperspirants in India 2016
Table-5: Import Duty Structure for deodorants & antiperspirants in India 2016
Table-6: Key Facts of Hindustan Unilever Limited
Table-7: Key Facts of Vini Cosmetics Private Limited
Table-8: Key Facts of ITC Limited
Table-9: Key Facts of Nivea India Private Limited
Table-10: Key Facts of McNroe Consumer Products Pvt. Ltd.
Table-11: Key Facts of Marico Limited
Table-12: Key Facts of Emami Limited
Table-13: Key Facts of Vanesa Care Private Limited
Table-14: Key Facts of Mankind Pharma Limited
Table-15: Key Facts of TTK Healthcare Limited
Table-16: Key Facts of Adjavis Venture Limited
Table-17: Key Facts of Godrej Consumer Products Limited

LIST OF FIGURES
Figure-1: Global Deodorant Market Size - By Value 2011-2016 (USD Billion)
Figure-2: Global Deodorant Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-3: Global Spray Deodorant Market Size - By Value 2011-2016 (USD Billion)
Figure-4: Global Spray Deodorant Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-5: Global Sticks & Solids Deodorant Market Size - By Value 2011-2016 (USD Billion)
Figure-6: Global Sticks & Solids Deodorant Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-7: Global Roll-On Deodorant Market Size - By Value 2011-2016 (USD Billion)
Figure-8: Global Roll-On Deodorant Market Size Forecast - By Value 2017F-2022F (USD Billion)
Figure-9: Global Deodorant Market Share - By Company 2016
Figure-10: Global Deodorant Market Share - By Region 2016 & 2022F
Figure-11: Global Deodorant Market Share - By Product Type 2016 & 2022F
Figure-12: India Deodorant Market Size - By Value 2011-2016 (INR Crore)
Figure-13: India Deodorant Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-14: India Spray Deodorant Market Size - By Value 2011-2016 (INR Crore)
Figure-15: India Spray Deodorant Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-16: India Roll-On & Stick Deodorant Market Size - By Value 2011-2016 (INR Crore)
Figure-17: India Roll-On & Stick Deodorant Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure-18: India Organized Vs. Unorganized Deodorant Market Size – By Value 2011-2016 (INR Crore)
Figure-19: India Organized Vs. Unorganized Deodorant Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-20: India Deodorant Market Share – By Company 2016
Figure-21: India Deodorant Market Share – By Brand 2016
Figure-22: India Deodorant Market Share – By End User 2016 & 2022F
Figure-23: India Deodorant Market Share – By Demographics 2016 & 2022F
Figure-24: Import of Personal Deodorants & Antiperspirants in India - By Value 2011-12 to 2015-16 (In Lacs)
Figure-25: Import of Personal Deodorants & Antiperspirants in India - By Volume 2011-12 to 2015-16 (Kg ‘000)
Figure-26: Import of Personal Deodorants & Antiperspirants in India - By Country By Volume Share 2015-16
Figure-27: Export of Personal Deodorants & Antiperspirants from India - By Value 2011-12 to 2015-16 (In Lacs)
Figure-28: Export of Personal Deodorants & Antiperspirants from India - By Volume 2011-12 to 2015-16 (Kg ‘000)
Figure-29: Export of Personal Deodorants & Antiperspirants from India - By Country By Volume Share 2015-16
Figure-30: Distribution channel followed by deodorant manufacturers in India

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India Deodorant Market Outlook, 2027

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