10 %
Japan Chocolate Market Outlook, 2022
Publisher : Bonafide Research | SKU : 170220221 | Pages : 64 |
Published Date : Feb, 17 | Figures : 44 | Tables : 25
Region : Asia | Country : Japan | Category: Food & Beverage
Seasonal chocolates remained a top shot for Japanese chocolate market over the last five years: Bonafide Research
Japan Chocolate Market Outlook, 2022
10 %
Bonafide Research | SKU : 170220221
Pages : 64 | Feb, 17 | Region : Asia
Figures : 44 | Tables : 25
Category: Food & Beverage
Seasonal chocolates remained a top shot for Japanese chocolate market over the last five years: Bonafide Research

Japan is the largest confectionery market in Asia with a high per capita consumption of chocolate. The recession in 2009, along with the earthquake and tsunami in year 2011, caused the Japanese economy to significantly retract, which negatively affected consumer spending. A trend observed in all three confectionery categories viz. sugar, chocolate and gum was reduced consumption as consumers opted for smaller packages. Despite larger packs offering less expensive unit prices, consumers desired to spend less while purchasing. As a result, spending on chocolate products also declined. However, chocolate market has recovered a decent amount of sales after 2013, with most of the sales being created in the premium and luxury categories. Japanese consumers are influenced by price but they are unlikely to compromise on the quality and freshness of products for more affordable pricing. Hence, the market has already moved towards luxury chocolates rather than everyday products and the average selling price of chocolate products is even higher than the global average.

According to "Japan Chocolate Market Outlook 2022", seasonal chocolate market was growing with a CAGR of 7.76% in the last five years, which was highest among all the other categories like boxed assortments, tablets, bagged self-lines/soft-lines and countlines. Valentine's Day contributed to majority of the revenue in this category, followed by other occasions like White Day, Blossom Festival, New Year Eve, etc. Awareness about polyphenol in cacao has changed the perception of Japanese consumers that chocolate is a healthy product. Milk chocolate doesn’t contain much polyphenol, but is high in sugar and fat; hence sales of such chocolates are more or less stagnant. On the other hand, dark chocolate which is rich in polyphenol has become popular in the wake of a recent bean-to-bar trend among chocolatiers. Japan's aging population now seeks confectionery products with functional benefits as a result of rising health concerns. The country has a large chocolate product line that capitalizes on functional chocolate products containing flavonoids rich dark chocolate and chocolate cereal bars with exotic fruit and vegetable flavors, spices, whole grain granola, dried fruit, premium nuts and vitamins. Chocolate manufacturers from around the world are capitalizing on this trend by marketing creative flavors and healthy natural foods.

Meiji Holdings, Lotte Confectionery, Morinaga, Fujiya Co. and Nestle are leading players in the Japanese chocolate industry. Chocolate confectionery is expected to be the largest confectionery subsector in Japan over the forecast period. Demographic factors will play an important role in the coming years. With an aging population and declining rates of regeneration, the consumer base for confectionery products is shrinking. The proportion of residents aged 65 and over, who are generally marginal confectionery consumers, has been steadily rising from last few years. Declining population and growing elderly population will have a negative effect on the volume growth of chocolate confectionery too, which is expected to slow down in the forecast period. For this reason, leading Japanese firms are increasingly looking to develop eye catching new products to command more domestic market share and simultaneously expand into markets overseas.

Key Category

• Boxed Assortment Chocolate

• Seasonal Chocolate

• Chocolate Tablets

• Bagged Self-lines/Soft-lines

• Chocolate Countlines

"Japan Chocolate Market Outlook, 2022" discusses the following aspects of chocolates in Japan:

The report gives an in-depth understanding of chocolate market in Japan:

- Global Chocolate Market Outlook

- Asia-Pacific Chocolate Market Outlook

- Asia-Pacific Chocolate Market Size By Value & Forecast

- Asia-Pacific Chocolate Market Size By Volume & Forecast

- Asia-Pacific Chocolate Market Segmental Analysis: By Country

- Japan Confectionery Market Outlook

- Japan Chocolate Market Outlook

- Japan Chocolate Market Size By Value & Forecast

- Japan Boxed Assortment Market Size By Value & Forecast

- Japan Seasonal Chocolate Market Size By Value & Forecast

- Japan Tablet Market Size By Value & Forecast

- Japan Bagged Self-lines/Soft-lines Market Size By Value & Forecast

- Japan Countlines Market Size By Value & Forecast

- Japan Chocolate Market Size By Volume & Forecast

- Japan Chocolate Market Segmental Analysis: By Company, By Category, By Sales Channel

- Pricing Analysis

- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included telephonic interviews with some channel partners of chocolate in Japan. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. Global Chocolate Market Outlook
  • 3. Asia Pacific Chocolate Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Size By Volume
  • 3.3. Market Share By Country (Value & Volume)
  • 4. Japan Confectionery Market Outlook
  • 5. Japan Chocolate Market Outlook
  • 5.1. Market Size By Value
  • 5.1.1. Overall Market
  • 5.1.2. Boxed Assortment Market
  • 5.1.3. Seasonal Chocolate Market
  • 5.1.4. Tablet Market
  • 5.1.5. Bagged Self-lines/Soft-lines Market
  • 5.1.6. Countlines Market
  • 5.2. Market Size By Volume
  • 5.3. Market Share
  • 5.3.1. By Company
  • 5.3.2. By Category
  • 5.3.3. By Sales Channel
  • 5.4. Pricing Analysis
  • 6. Production
  • 7. Trade Dynamics
  • 7.1. Import
  • 7.2. Export
  • 8. Japan Chocolate Market Dynamics
  • 8.1. Key Drivers
  • 8.2. Key Challenges
  • 9. Market Trends & Developments
  • 9.1. Rising Popularity of Dark Chocolate
  • 9.2. Movement towards Bean-to-Bar Chocolates
  • 9.3. Increasing Importance of Seasonal Chocolates
  • 9.4. Promotional Initiatives by Retailers and Manufacturers
  • 10. Company Profiles
  • 10.1. Meiji Holdings Co., Ltd.
  • 10.2. Lotte Confectionery Co., Ltd.
  • 10.3. Morinaga & Co., Ltd.
  • 10.4. Nestle Japan Co., Ltd.
  • 10.5. Ezaki Glico Co., Ltd.
  • 11. Disclaimer

LIST OF FIGURES
Figure-1: Asia-Pacific Chocolate Market Size – By Value 2011-2016 (USD Billion)
Figure-2: Asia-Pacific Chocolate Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-3: Asia-Pacific Chocolate Market Size – By Volume 2011-2016 (Metric Ton)
Figure-4: Asia-Pacific Chocolate Market Size Forecast – By Volume 2017F-2022F (Metric Ton)
Figure-5: Asia-Pacific Chocolate Market Share – By Country 2016 (Value & Volume)
Figure-6: Asia-Pacific Chocolate Market Share – By Country 2022F (Value & Volume)
Figure-7: Japan Chocolate Market Size – By Value 2011-2016 (JPY Billion)
Figure-8: Japan Chocolate Market Size Forecast – By Value 2017F-2022F (JPY Billion)
Figure-9: Japan Boxed Assortment Chocolate Market Size – By Value 2011-2016 (JPY Billion)
Figure-10: Japan Boxed Assortment Chocolate Market Size Forecast – By Value 2017F-2022F (JPY Billion)
Figure-11: Japan Seasonal Chocolate Market Size – By Value 2011-2016 (JPY Billion)
Figure-12: Japan Seasonal Chocolate Market Size Forecast – By Value 2017F-2022F (JPY Billion)
Figure-13: Japan Tablet Chocolate Market Size – By Value 2011-2022F (JPY Billion)
Figure-14: Japan Bagged Self-lines/Soft-lines Chocolate Market Size – By Value 2011-2022F (JPY Billion)
Figure-15: Japan Chocolate Countlines Market Size – By Value 2011-2022F (JPY Billion)
Figure-16: Japan Chocolate Market Size – By Volume 2011-2016 (Thousand Metric Ton)
Figure-17: Japan Chocolate Market Size Forecast – By Volume 2017F-2022F (Thousand Metric Ton)
Figure-18: Japan Chocolate Market Share – By Company 2016 & 2022F
Figure-19: Japan Chocolate Market Share – By Category 2016 & 2022F
Figure-20: Japan Chocolate Market Share – By Sales Channel By Volume 2016 & 2022F
Figure-21: Average Selling Price of Chocolate in Japan 2011-2022F (JPY/ Kilogram)
Figure-22: Production of Chocolate in Japan 2011-2016 (Metric Ton)
Figure-23: Average Selling Price of Chocolates Imported in Japan 2011-2016 (JPY/ Kilogram)
Figure-24: Average Selling Price of Chocolates Exported from Japan 2011-2016 (JPY/ Kilogram)

LIST OF TABLES
Table-1: List of HS Codes in Japan Pertaining to Chocolate Confectionery 2016
Table-2: Import Duty Structure for Chocolate Confectionery in Japan 2016
Table-3: Import of Chocolate Confectionery in Japan under various HS Codes – Value & Volume 2011 to 2016
Table-4: Export of Chocolate Confectionery from Japan under various HS Codes – Value & Volume 2011 to 2016
Table-5: Key Facts of Meiji Holdings Co., Ltd.
Table-6: Key Facts of Lotte Confectionery Co., Ltd.
Table-7: Key Facts of Morinaga & Co., Ltd.
Table-8: Key Facts of Nestle Japan Co., Ltd.
Table-9: Key Facts of Ezaki Glico Co., Ltd.

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