10 %
India Electric Fan Market Outlook, 2022
Publisher : Bonafide Research | SKU : 170110131 | Pages : 100 |
Published Date : Jan, 17 | Figures : 34 | Tables : 11
Region : Asia | Country : India | Category: Consumer Goods & Services
Premium category will emerge as a luring opportunity for players in the Indian electric fan industry: Bonafide Research
India Electric Fan Market Outlook, 2022
10 %
Bonafide Research | SKU : 170110131
Pages : 100 | Jan, 17 | Region : Asia
Figures : 34 | Tables : 11
Category: Consumer Goods & Services
Premium category will emerge as a luring opportunity for players in the Indian electric fan industry: Bonafide Research

With India being a tropical country, fans are a must have for every home. Even though air conditioners and coolers have become a preferred source of maintaining a comfortable temperature, the age old reliable and affordable friend, the fan, remains well in fashion. The electric fan industry is well-established in the country and has grown significantly over the years. Large number of players in both, organized and unorganized market, has helped the fan industry to come a long way. However, much of the growth has been through organized players now as consumers move towards branded and more technologically efficient fans. A concerted move has been seen towards widening distribution reach and improving rural penetration by the organized players. Also, the threat from Chinese fans has lowered in the past few years due to squeezed competitiveness gap. During the forecast years, the market will continue to expand with niche categories like energy savings, premium fans and kid's fans. This period will witness a swing of launches in the decorative and premium fans, especially in the ceiling fan segment.

According to "India Electric Fan Market Outlook, 2022", the revenues for organized electric fan market are growing with a CAGR of more than 10% from the last five years. Higher disposable incomes, increased availability of continuous power and a faster shift to the organized sector has propelled the electric fan market in India. The electric fan industry is divided into product types like ceiling fans, table fans, pedestal fans, wall fans and others. Others include fans like industrial, exhaust, multi-utility, tower, bladeless, etc. In India, ceiling fans dominate the market heavily both in organized and unorganized sector. According to region, south India caters to the largest revenue share, followed by west and north. Eastern region is expected to grow fast in the coming few years.

The organized fan market is dominated by national brands like Crompton Greaves, Orient, Havells, Usha, Bajaj, Khaitan, etc. Due to increasing reach of all these national players, unorganized fan market is shrinking at a faster rate than before. Indian consumers are being more inclined towards branded fans due to their quality and durability, be it in urban or rural areas. Organized electric fan industry is categorized on the basis of price viz. economy fans, regular fans and premium fans. Economy fans are those which are priced below Rs. 1200, regular fans come in the range of Rs. 1200 to Rs. 2500 whereas premium fans are priced above Rs. 2500 for a single fan. Regular fans category is the largest category in India both in value and volume terms whereas sales of premium fans are growing robustly in the country. Unorganized fan market does not contain any such category division as they do not fit into the above mentioned price brackets.

Key Product Type

• Ceiling Fan

• Table Fan

• Pedestal Fan

• Wall Fan

• Others

"India Electric Fan Market Outlook, 2022" discusses the following aspects of electric fans in India:

The report gives an in-depth understanding of electric fan market in India:

- India Electric Fan Market Outlook

- India Electric Fan Market Size By Value & Forecast

- India Electric Fan Market Size By Volume & Forecast

- India Electric Fan Market Segmental Analysis: By Region, By Product Type

- India Organized Electric Fan Market Size By Value & Forecast

- India Organized Electric Fan Market Size By Volume & Forecast

- India Organized Economy Fan Market Size By Volume & Forecast

- India Organized Regular Fan Market Size By Volume & Forecast

- India Organized Premium Fan Market Size By Volume & Forecast

- India Organized Electric Fan Market Segmental Analysis: By Company, By Category, By Product Type

- India Unorganized Electric Fan Market Size By Value & Forecast

- India Unorganized Electric Fan Market Size By Volume & Forecast

- India Unorganized Electric Fan Market Segmental Analysis: By Product Type

- India Ceiling Fan Market Size By Value & Forecast (Organized & Unorganized)

- India Ceiling Fan Market Size By Volume & Forecast (Organized & Unorganized)

- India Table Fan Market Size By Value & Forecast (Organized & Unorganized)

- India Table Fan Market Size By Volume & Forecast (Organized & Unorganized)

- India Pedestal Fan Market Size By Value & Forecast (Organized & Unorganized)

- India Pedestal Fan Market Size By Volume & Forecast (Organized & Unorganized)

- India Wall Fan Market Size By Value & Forecast (Organized & Unorganized)

- India Wall Fan Market Size By Volume & Forecast (Organized & Unorganized)

- Pricing Analysis

- The key vendors in this market space

- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of electric fans in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. India Electric Fan Market Outlook
  • 2.1. Market Size By Value
  • 2.2. Market Size By Volume
  • 2.3. Market Share
  • 2.3.1. By Region
  • 2.3.2. By Product Type (Value & Volume)
  • 2.4. India Organized Electric Fan Market
  • 2.4.1. Market Size By Value By Category
  • 2.4.2. Market Size By Volume
  • 2.4.2.1. Overall Market
  • 2.4.2.2. Economy Fan Market
  • 2.4.2.3. Regular Fan Market
  • 2.4.2.4. Premium Fan Market
  • 2.4.3. Market Share
  • 2.4.3.1. By Company
  • 2.4.3.2. By Category (Value & Volume)
  • 2.4.3.3. By Product Type (Value & Volume)
  • 2.5. India Unorganized Electric Fan Market
  • 2.5.1. Market Size By Value
  • 2.5.2. Market Size By Volume
  • 2.5.3. Market Share By Product Type (Value & Volume)
  • 3. India Ceiling Fan Market Outlook
  • 3.1. Market Size By Value (Organized & Unorganized)
  • 3.2. Market Size By Volume (Organized & Unorganized)
  • 4. India Table Fan Market Outlook
  • 4.1. Market Size By Value (Organized & Unorganized)
  • 4.2. Market Size By Volume (Organized & Unorganized)
  • 5. India Pedestal Fan Market Outlook
  • 5.1. Market Size By Value (Organized & Unorganized)
  • 5.2. Market Size By Volume (Organized & Unorganized)
  • 6. India Wall Fan Market Outlook
  • 6.1. Market Size By Value (Organized & Unorganized)
  • 6.2. Market Size By Volume (Organized & Unorganized)
  • 7. Pricing Analysis
  • 8. India Economic Snapshot
  • 9. PEST Analysis
  • 10. Policy & Regulatory Landscape
  • 11. Trade Dynamics
  • 11.1. Import
  • 11.2. Export
  • 12. Channel Partner Analysis
  • 13. India Electric Fan Market Dynamics
  • 13.1. Key Drivers
  • 13.2. Key Challenges
  • 14. Market Trends & Developments
  • 14.1. Trend of Premiumization
  • 14.2. A Shift to the Branded Electric Fans
  • 14.3. Emerging Focus on Niche Categories
  • 14.4. Growing Preference Towards Aesthetics
  • 14.5. New Launches Directed Towards Energy Efficiency
  • 15. Competitive Landscape
  • 15.1. Porters Five Forces
  • 15.2. Company Profiles
  • 15.2.1. Crompton Greaves Ltd.
  • 15.2.2. Usha International Ltd.
  • 15.2.3. Orient Electric Limited
  • 15.2.4. Havells India Limited
  • 15.2.5. Bajaj Electricals Limited
  • 15.2.6. Khaitan Electricals Limited
  • 15.2.7. Surya Roshni Limited
  • 15.2.8. Anchor Electricals Pvt. Ltd.
  • 15.2.9. Polar Industries Ltd.
  • 15.2.10. Luminous Power Technologies Limited
  • 16. Strategic Recommendations
  • 17. Disclaimer

LIST OF FIGURES
Figure-1: India Electric Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-2: India Electric Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-3: India Electric Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-4: India Electric Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-5: India Electric Fan Market Share – By Region 2016 & 2022F
Figure-6: India Electric Fan Market Share – By Product Type By Value 2016 & 2022F
Figure-7: India Electric Fan Market Share – By Product Type By Volume 2016 & 2022F
Figure-8: India Organized Electric Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-9: India Organized Electric Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-10: India Organized Electric Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-11: India Organized Electric Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-12: India Economy Fan Market Size – By Volume 2011-2022F (Million Units)
Figure-13: India Regular Fan Market Size – By Volume 2011-2022F (Million Units)
Figure-14: India Premium Fan Market Size – By Volume 2011-2022F (Million Units)
Figure-15: India Organized Electric Fan Market Share – By Company 2016 & 2022F
Figure-16: India Organized Electric Fan Market Share – By Category By Value 2016 & 2022F
Figure-17: India Organized Electric Fan Market Share – By Category By Volume 2016 & 2022F
Figure-18: India Organized Electric Fan Market Share – By Product Type By Value 2016 & 2022F
Figure-19: India Organized Electric Fan Market Share – By Product Type By Volume 2016 & 2022F
Figure-20: India Unorganized Electric Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-21: India Unorganized Electric Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-22: India Unorganized Electric Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-23: India Unorganized Electric Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-24: India Unorganized Electric Fan Market Share – By Product Type By Value 2016 & 2022F
Figure-25: India Unorganized Electric Fan Market Share – By Product Type By Volume 2016 & 2022F
Figure-26: India Ceiling Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-27: India Ceiling Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-28: India Ceiling Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-29: India Ceiling Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-30: India Table Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-31: India Table Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-32: India Table Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-33: India Table Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-34: India Pedestal Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-35: India Pedestal Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-36: India Pedestal Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-37: India Pedestal Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-38: India Wall Fan Market Size – By Value 2011-2016 (INR Crore)
Figure-39: India Wall Fan Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-40: India Wall Fan Market Size – By Volume 2011-2016 (Million Units)
Figure-41: India Wall Fan Market Size Forecast – By Volume 2017F-2022F (Million Units)
Figure-42: Average Selling Price of Different Types of Fans in Organized Market 2011-2022F
Figure-43: Distribution channel followed by electric fan manufacturers in India
Figure-44: Porter's Five Forces Meter of Indian Electric Fan Market

LIST OF TABLES
Table-1: India Economic Profile – 2016
Table-2: List of HS Codes in India Pertaining to Electric Fans 2016
Table-3: Import Duty Structure for Different Types of Fans in India 2016
Table-4: Import of Table Fans in India – Value & Volume 2010-11 to 2015-16
Table-5: Import of Table Fans in India - By Country By Volume 2015-16
Table-6: Import of Ceiling Fans in India – Value & Volume 2010-11 to 2015-16
Table-7: Import of Ceiling Fans in India - By Country By Volume 2015-16
Table-8: Import of Pedestal Fans in India – Value & Volume 2010-11 to 2015-16
Table-9: Import of Pedestal Fans in India - By Country By Volume 2015-16
Table-10: Export of Table Fans from India – Value & Volume 2010-11 to 2015-16
Table-11: Export of Table Fans from India - By Country By Volume 2015-16
Table-12: Export of Ceiling Fans from India – Value & Volume 2010-11 to 2015-16
Table-13: Export of Ceiling Fans from India - By Country By Volume 2015-16
Table-14: Export of Pedestal Fans from India – Value & Volume 2010-11 to 2015-16
Table-15: Export of Pedestal Fans from India - By Country By Volume 2015-16
Table-16: Key Facts of Crompton Greaves Ltd.
Table-17: Key Facts of Usha International Ltd.
Table-18: Key Facts of Orient Electric Limited
Table-19: Key Facts of Havells India Limited
Table-20: Key Facts of Bajaj Electricals Limited
Table-21: Key Facts of Khaitan Electricals Limited
Table-22: Key Facts of Surya Roshni Limited
Table-23: Key Facts of Anchor Electricals Pvt. Ltd.
Table-24: Key Facts of Polar Industries Ltd.
Table-25: Key Facts of Luminous Power Technologies Limited

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