10 %
India Packaged & RTD Tea Market Outlook, 2021
Publisher : Bonafide Research | SKU : 161120211 | Pages : 105 |
Published Date : Nov, 16 | Figures : 37 | Tables : 25
Region : Asia | Country : India | Category: Food & Beverage
Health Benefits Brew Supportive Growth Conditions for Indian Green Tea Market: Bonafide Research
India Packaged & RTD Tea Market Outlook, 2021
10 %
Bonafide Research | SKU : 161120211
Pages : 105 | Nov, 16 | Region : Asia
Figures : 37 | Tables : 25
Category: Food & Beverage
Health Benefits Brew Supportive Growth Conditions for Indian Green Tea Market: Bonafide Research

This report gives an in-depth analysis of tea industry in India. Taste, convenience, price, and ingredients represent the most influential factors that determine demand for tea in India. Although demand for this hot beverage varies with region, several factors are driving growth including increasing health-consciousness, convenience, wide range of options, and customization to local tastes, among others. With consumers increasingly preferring novel, innovative and sophisticated products, branded packaged tea have taken centre stage. With the Indian consumption of tea rising at a rapid pace, especially among the young and busy population, demand for ready-to-drink tea has registered a significant rise over the years. Demand for ready-to-drink tea beverages is also gaining traction from the wellness and health claims made by popular brands.

According to "India Packaged & RTD Tea Market Outlook, 2021", packaged (organized) tea market captured more than 50% sales volume in 2016. Packaged tea market in India is segmented into four major segments such as traditional black tea, green tea and herbal/fruit tea and other tea such as instant tea, organic tea, white tea, oolong tea, etc. Among all these categories black tea is a dominant category in the Indian tea market, however green tea is also expanding its presence among young Indian consumers due to its several health benefits. Healthy growth is projected for the market in the coming years driven by increasing focus on health and wellness. Regular & lemon flavour green tea is most popular among young consumers. Packaged tea has strong brands like HUL, Tata Tea, Duncans Tea Limited in its category.

RTD tea market is expected to grow with a significant growth rate during forecast period. Lipton by HUL and Nestea by Nestle are the leading players into RTD tea category, whereas Lemon and Peach are the popular flavour in the category. The increasing consumer focus on health has led tea manufacturers to promote the benefits of antioxidants and flavonoids in the beverage. The preference for beverages with detox and de-stress benefits has also led to the emergence of specialist tea outlets. Urban population is more concerned about their lifestyle as compared to the rural population. The lifestyle of urban population is more fast-paced. Fast-paced lifestyle along with an aspiration to stay fit is attracting more and more people to consume ready-to-drink tea.

Key Product Types

• Packaged Tea (Branded)

• Ready-to-Drink (RTD) Tea

"India Packaged & RTD Tea Market Outlook, 2021" discusses the following aspects of packaged and RTD tea in India:

The report gives an in-depth understanding of packaged and RTD tea market in India:

- Global Tea Market Outlook

- Global Tea Market Size By Value & Forecast

- Global Tea Market Size By Volume & Forecast

- China Tea Market Size By Volume & Forecast

- India Tea Market Size By Volume & Forecast

- Turkey Tea Market Size By Volume & Forecast

- Global Tea Market Segmental Analysis: By Country

- India Tea Market Outlook

- India Tea Market Size By Value & Forecast

- India Tea Market Size By Volume & Forecast

- India Tea Market Segmental Analysis: By Category

- India Packaged Tea Market Size By Value & Forecast

- India Packaged Tea Market Size By Volume & Forecast

- India Traditional Black Tea Market Size By Value & Forecast

- India Green Tea Market Size By Value & Forecast

- India Green Tea Market Segmental Analysis: By Flavour

- India Herbal/Fruit Tea Market Size By Value & Forecast

- India Packaged Tea Market Segmental Analysis: By Company, By Type, By Sales Channel

- India Ready-to-Drink Tea Market Size By Value & Forecast

- India Ready-to-Drink Tea Market Segmental Analysis: By Company, By Flavour

- India Unpackaged Tea Market Size By Value & Forecast

- India Unpackaged Tea Market Size By Volume & Forecast

- India Tea Market Production

- Product, Price and Variant Analysis

-The key vendors in this market space

- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of packaged and ready-to-drink tea in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. Global Tea Market Outlook
  • 2.1. Market Size By Value
  • 2.2. Market Size By Volume
  • 2.2.1. Overall Market
  • 2.2.2. China Tea Market
  • 2.2.3. India Tea Market
  • 2.2.4. Turkey Tea Market
  • 2.3. Market Share By Country
  • 2.4. Production
  • 3. India Tea Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Size By Volume
  • 3.3. Market Share By Category
  • 3.4. India Packaged Tea Market Outlook
  • 3.4.1. Market Size By Value
  • 3.4.1.1. Overall Market
  • 3.4.1.2. Traditional Black Tea Market
  • 3.4.1.3. Green Tea Market
  • 3.4.1.4. Herbal/Fruit Tea Market
  • 3.4.2. Market Size By Volume
  • 3.4.3. Market Share
  • 3.4.3.1. By Company
  • 3.4.3.2. By Type
  • 3.4.3.3. By Sales Channel
  • 3.5. India Ready-to-Drink Tea Market Outlook
  • 3.5.1. Market Size By Value
  • 3.5.2. Market Share
  • 3.5.2.1. By Company
  • 3.5.2.2. By Flavour
  • 3.6. India Unpackaged Tea Market Outlook
  • 3.6.1. Market Size By Value
  • 3.6.2. Market Size By Volume
  • 3.7. Production
  • 4. Product, Price & Variant Analysis
  • 5. India Economic Snapshot
  • 6. Manufacturing Process
  • 7. Market Penetration
  • 8. PEST Analysis
  • 9. Policy & Regulatory Landscape
  • 10. Trade Dynamics
  • 10.1. Import
  • 10.2. Export
  • 11. Channel Partner Analysis
  • 12. India Tea Market Dynamics
  • 12.1. Key Drivers
  • 12.2. Key Challenges
  • 13. Market Trends & Developments
  • 13.1. Growing Preference of on-the-go & Healthy Beverages
  • 13.2. Rising Popularity of Green Tea due to numerous Health Benefits
  • 13.3. Exotic Flavors of Ready-to-drink Tea
  • 13.4. Trend of Tea Bags in Urban Cities & Metros
  • 13.5. Intensifying Competition due to arrival of Various New Players
  • 14. Competitive Landscape
  • 14.1. Porter's Five Forces
  • 14.2. Company Profiles
  • 14.2.1. Duncans Tea Limited
  • 14.2.2. Gujarat Tea Processors and Packers Limited
  • 14.2.3. Goodwyn Tea
  • 14.2.4. Hindustan Unilever Limited
  • 14.2.5. Organic India Private Limited
  • 14.2.6. Nestle India Private Limited
  • 14.2.7. Tata Global Beverages Limited
  • 14.2.8. Typhoo Tea Limited
  • 14.2.9. Ceylon Tea Services Limited
  • 15. Strategic Recommendations
  • 16. Disclaimer

LIST OF FIGURES
Figure-1: Global Tea Market Size - By Value 2011 - 2016 (USD Billion)
Figure-2: Global Tea Market Size Forecast - By Value 2017F - 2021F (USD Billion)
Figure-3: Global Tea Market Size - By Volume 2011 - 2016 (Thousand Tonnes)
Figure-4: Global Tea Market Size Forecast - By Volume 2017F - 2021F (Thousand Tonnes)
Figure-5: China Tea Market Size & Forecast - By Volume 2011 - 2021F (Thousand Tonnes)
Figure-6: India Tea Market Size & Forecast - By Volume 2011 - 2021F (Thousand Tonnes)
Figure-7: Turkey Tea Market Size & Forecast - By Volume 2011 - 2021F (Thousand Tonnes)
Figure-8: Global Tea Market Share - By Country 2016 & 2021F
Figure-9: India Tea Market Size - By Value 2011 - 2016 (INR Crore)
Figure-10: India Tea Market Size Forecast - By Value 2017F - 2021F (INR Crore)
Figure-11: India Tea Market Size - By Volume 2011 - 2016 (Million Kg)
Figure-12: India Tea Market Size Forecast - By Volume 2017F - 2021F (Million Kg)
Figure-13: India Tea Market Share - By Category 2016 & 2021F
Figure-14: India Packaged Tea Market Size & Forecast - By Value 2011- 2021F (INR Crore)
Figure-15: India Traditional Black Tea Market Size & Forecast - By Value 2011 - 2021F (INR Crore)
Figure-16: India Green Tea Market Size & Forecast - By Value 2011 - 2021F (INR Crore)
Figure-17: India Green Tea Market Share - By Flavour 2016 & 2021F
Figure-18: India Herbal/Fruit Tea Market Size & Forecast - By Value 2011 - 2021F (INR Crore)
Figure-19: India Packaged Tea Market Size - By Volume 2011- 2016 (Million Kg)
Figure-20: India Packaged Tea Market Size Forecast - By Volume 2017F - 2021F (Million Kg)
Figure-21: India Packaged Tea Market Share - By Company 2016 & 2021F
Figure-22: India Packaged Tea Market Share - By Type 2016 & 2021F
Figure-23: India Packaged Tea Market Share - By Sales Channel 2016 & 2021F
Figure-24: India Ready to Drink Tea Market Size - By Value 2011- 2016 (INR Crore)
Figure-25: India Ready to Drink Tea Market Size Forecast - By Value 2017F - 2021F (INR Crore)
Figure-26: India Ready to Drink Tea Market Share - By Company 2016 & 2021F
Figure-27: India Ready to Drink Tea Market Share - By Flavour 2016 & 2021F
Figure-28: India Unpackaged Tea Market Size - By Value 2011- 2016 (INR Crore)
Figure-29: India Unpackaged Tea Market Size Forecast - By Value 2017F - 2021F (INR Crore)
Figure-30: India Unpackaged Tea Market Size - By Volume 2011- 2016 (Million Kg)
Figure-31: India Unpackaged Tea Market Size Forecast - By Volume 2017F- 2021F (Million Kg)
Figure-32: Manufacturing Process of Tea
Figure-33: Import of Tea in India - By Value 2010-11 to 2015-16 (USD Million)
Figure-34: Import of Tea in India - By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-35: Export of Tea from India - By Value 2010-11 to 2015-16 (USD Million)
Figure-36: Export of Tea from India - By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-37: Distribution Channel followed by Packaged Tea Manufacturers in India

LIST OF TABLES
Table-1: Popular Flavours of Green Tea Available in Various Brands
Table-2: Region Wise Production of Tea in India - 2015-16 & 2014-15 (Million Kg)
Table-3: State Wise Production of Tea in India - 2015-16 & 2014-15 (Million Kg)
Table-4: Category Wise Production of Tea in India - 2015-16 & 2014-15 (Million Kg)
Table-5: Pricing Analysis of Tea Brands Available in India
Table-6: India Economic Profile – 2015
Table-7: Product Portfolio of Duncan Tea Limited
Table-8: Key Facts of Duncans Tea Limited
Table-9: Product Portfolio of Gujarat Tea Processors and Packers Limited
Table-10: Key Facts of Gujarat Tea Processors & Packers Private Limited
Table-11: Product Portfolio of Goodwyn Tea
Table-12: Key Facts of Goodwyn Tea
Table-13: Product Portfolio of Hindustan Unilever Limited
Table-14: Key Facts of Hindustan Unilever Limited
Table-15: Product Portfolio of Organic India Private Limited
Table-16: Key Facts of Organic India Private Limited
Table-17: Key Facts of Nestle India Pvt Ltd
Table-18: Product Portfolio of Tata Global Beverages Limited
Table-19: Key Facts of Tata Global Beverages Limited
Table-20: Product Portfolio of Typhoo Tea Limited
Table-21: Key Facts of Typhoo Tea Limited
Table-22: Product Portfolio of Goodricke Group Limited
Table-23: Key Facts of Goodricke Group Limited
Table-24: Product Portfolio of Ceylon Tea Services Limited
Table-25: Key Facts of Ceylon Tea Services Limited

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