India Personal Care Appliances Market Overview, 2029

India personal care appliances market encompasses into four major segments i.e., hair care appliances, hair removal appliances, oral care appliances and other personal care appliances. Personal care appliances are designed for maintaining personal grooming on daily basis. India is the second most populous country with 1.34 billion people, just after China. With 356 million 10-24 year-olds, India has the world’s largest youth population despite having a smaller population than China. With having huge youth population, India serves the opportunities for the market for the personal care appliances, which is mainly youth driving market. India personal care appliances market is witnessing sharp increase with the fabulous growth in demand for personal care appliances. It includes the depth segmental analysis along with the value analysis of personal care appliances. The report also mentions the competition of leading companies that are involved in the manufacturing of the various personal care appliances. The report also provides an idea on the product, variant, and pricing analysis of each of the product available in the personal care appliances market. Customer preferences and purchasing decision parameters towards the personal care appliances have also been examined and recommendations have been provided for the new entrants in India. The report is extremely useful for foreign players, new entrants, e-commerce players, hyperlocal players, distributors and wholesalers of personal care appliances as well as importers of personal care appliances.


According to the research report "India Personal Care Appliances Market Overview, 2029," published by Bonafide Research, the India Personal Care Appliances market is anticipated to grow at more than 1.61% CAGR from 2024 to 2029. The key dynamics impelling the demand for personal care appliances are growing standard of living, increasing disposable income of youngsters, and more importantly high emphasis on personal appearance and desire to look unique. The India Personal Care Appliances Market has shown a growth with a CAGR around 9% in the period from FY 2016-17 to FY 2021-22. Currently, hair care appliances segment is contributing for the largest demand within the personal care appliances market. Youngsters from metro-urban areas are the key end user of the various hair care and hair removal appliances in India. Moreover, modern retail chain and e-commerce portals are rapidly gaining popularity, and are expected to be a largest selling channel for personal care appliances in India. Foreign and domestic companies are operating the personal care appliances market in India and making endeavor to penetrate the market through innovation and product development coupled with competitive marketing strategies. Philips and Panasonic are the prominent players in this industry, while Conair, Braun and Wahl are imported personal care appliances brands in India.

Hair care appliances market includes the products such as hair dryer, hair straightener, and hair styler. Hair removal appliances category involves the products such as trimmer, power shaver, epilators and other products such as hair clippers, body groomers, face stylers, etc; whereas the products like electric & battery toothbrush, oral irrigators, plaque removals belong to the oral care appliances category. In terms of end user, the report provides depth analysis of female grooming products, male grooming products and also the appliances which are unisex. Moreover, there is also a comprehensive analysis of the personal care appliances sold online as well as offline in India. The report also provides the global outlook for each and every segment of personal care appliances along with the value analysis of the market in geographic regions.

The personal care appliances market in India is witnessing a shift in consumer preferences towards both electric (wired) and battery-operated (wireless) devices. Electric personal care appliances, such as hair dryers, straighteners, and electric toothbrushes, are expected to continue dominating the market in India. These devices are often preferred for their consistent power supply, higher performance, and suitability for home use. The electric segment is projected to account for over 56% of the personal care appliances market share in India by 2036. Battery-operated personal care appliances are becoming increasingly popular due to their convenience and portability. These devices, which include trimmers, shavers, and epilators, are hassle-free and user-friendly, making them attractive to both male and female consumers. The rise in demand for rechargeable, cordless appliances is driven by their travel-friendly nature and ease of use. The growing preference for battery-operated devices is also influenced by the increasing penetration of e-commerce and smart devices in India. Online shopping platforms offer a wide range of personal care appliances, including wireless options, along with easy payment methods and discounts.

India's personal care appliances market is served by a diverse range of distribution channels, each catering to specific consumer preferences and needs. Supermarkets and hypermarkets have become increasingly popular destinations for purchasing personal care appliances in India. These large-format retail outlets offer a wide variety of products under one roof, allowing consumers to compare and choose from a range of options. Supermarkets and hypermarkets often provide attractive discounts and promotional offers, making them a preferred choice for price-conscious consumers. In the personal care appliances market, these channels account for a significant share of sales, particularly in urban areas where organized retail has a stronger presence. Specialty stores, on the other hand, cater to consumers who seek expert advice and personalized service. Specialty stores often offer a more extensive range of high-end and niche products, appealing to consumers who prioritize quality and exclusivity over price. Convenience stores have also emerged as a popular distribution channel for personal care appliances in India. Convenience stores offer a limited selection of popular brands and models, catering to consumers who prioritize accessibility and immediate gratification over variety. The rise of e-commerce has significantly impacted the distribution landscape of personal care appliances in India. Online platforms offer a vast selection of products, often at competitive prices, and provide the convenience of home delivery. E-commerce has also enabled consumers in smaller cities and rural areas to access a wider range of personal care appliances, which may not be readily available through traditional brick-and-mortar stores. Leading e-commerce players in India, such as Amazon and Flipkart, have dedicated sections for personal care appliances, making it easier for consumers to browse and purchase these products online.




Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Japan Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others


By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.