India Electric Kitchen Appliances Market Outlook, 2021

Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Ind

Featured Companies

  • 1. Bajaj Electricals Limited
  • 2. Butterfly Gandhimathi Appliances Limited
  • 3. Groupe SEB India Private Limited
  • 4. Indian Fine Blanks Limited
  • 5. Kitchen Appliances India Limited
  • 6. LG Electronics India Private Limited
  • More...

This report gives an in-depth analysis of electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consists of mixer grinders, induction cooktops, microwave ovens, electric cookers, toasters, juice extractors, food processors, juicer mixer grinders, blenders, coffee makers, choppers and hand mixers. Others include tea maker, sandwich maker, OTG, griller, tandoor, steamers, fryers, roti and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of escalating base of middle class and affluent Indian consumers, improving consumer lifestyle and increasing working population. India has a large base of youth who form majority of the workforce and hardly find time for habitual and traditional cooking due to their busy schedules, this creating huge demand for western and modern kitchen appliances that facilitate easy and quick modern cooking.
According to “India Electric Kitchen Appliances Market Outlook, 2021”, electric kitchen appliances market volumes are expected to grow at a CAGR of around 17-20% over next five years. Rising per capita disposable income of Indian consumers, especially upper and lower middle income groups, continues to drive India’s electric kitchen appliances market. Consequently, major players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at lowest possible prices. Companies are also working towards maintaining balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Microwave oven, Mixer grinder and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractor/ juicer and electric cookers are expected to have tremendous growth during forecast period due to ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diet will continue to drive the juice extractor market in future. On the other hand, products like blenders, coffee makers, choppers and hand mixers are yet to catch a healthy growth rate in the Indian market.
Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however its existence is only limited to urban areas of the country.
Key Product Types
• Mixer Grinder
• Juice Extractor/Juicer
• Juicer Mixer Grinder
• Food Processor
• Food Blender
• Electric Chopper
• Hand Mixer
• Induction Cooktop
• Electric Cooker
• Microwave Oven
• Toaster
• Coffee Maker
• Others
“India Electric Kitchen Appliances Market Outlook, 2021” discusses the following aspects of electric kitchen appliances in India:
The report gives an in-depth understanding of electric kitchen appliance market in India:
- India Electric Kitchen Appliance Market Outlook
- India Electric Kitchen Appliance Market Size By Value & Forecast
- India Electric Kitchen Appliance Market Size By Volume & Forecast
- India Electric Kitchen Appliance Market Segmental Analysis: By Product Type
- India Mixer Grinder Market Size By Value & Forecast
- India Mixer Grinder Market Size By Volume & Forecast
- India Mixer Grinder Market Segmental Analysis: By Brand, By Region, By Category
- India Juice Extractor Market Size By Value & Forecast
- India Juice Extractor Market Size By Volume & Forecast
- India Juicer Mixer Grinder Market Size By Value & Forecast
- India Juicer Mixer Grinder Market Size By Volume & Forecast
- India Food Processor Market Size By Value & Forecast
- India Food Processor Market Size By Volume & Forecast
- India Food Blender Market Size By Value & Forecast
- India Food Blender Market Size By Volume & Forecast
- India Electric Chopper Market Size By Value & Forecast
- India Electric Chopper Market Size By Volume & Forecast
- India Hand Mixer Market Size By Value & Forecast
- India Hand Mixer Market Size By Volume & Forecast
- India Induction Cooktop Market Size By Value & Forecast
- India Induction Cooktop Market Size By Volume & Forecast
- India Induction Cooktop Market Segmental Analysis: By Company, By Region
- India Electric Cooker Market Size By Value & Forecast
- India Electric Cooker Market Size By Volume & Forecast
- India Electric Cooker Market Segmental Analysis: By Company
- India Microwave Oven Market Size By Value & Forecast
- India Microwave Oven Market Size By Volume & Forecast
- India Microwave Oven Market Segmental Analysis: By Company
- India Toaster Market Size By Value & Forecast
- India Toaster Market Size By Volume & Forecast
- India Toaster Market Segmental Analysis: By Company, By Product Type, By Region
- India Coffee Maker Market Size By Value & Forecast
- India Coffee Maker Market Size By Volume & Forecast
- Product, Price & Variant Analysis of all electric kitchen appliances
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of electric kitchen appliances in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Companies Mentioned

  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • Groupe SEB India Private Limited
  • Indian Fine Blanks Limited
  • Kitchen Appliances India Limited
  • LG Electronics India Private Limited
  • Panasonic India Private Limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Samsung Electronics Co., Limited
  • Mittal Electronics (Sujata)

Table of Contents

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. India Electric Kitchen Appliances Market Outlook
  • 2.1. Market Size By Value
  • 2.2. Market Size By Volume
  • 2.3. Market Share By Product Type (Value & Volume)
  • 3. India Mixer Grinder Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Size By Volume
  • 3.3. Market Share By Volume
  • 3.3.1. By Brand
  • 3.3.2. By Region
  • 3.3.3. By Category (Volume & Value)
  • 3.4. Product, Price & Variant Analysis
  • 4. India Juice Extractor/Juicer Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Size By Volume
  • 4.3. Product, Price & Variant Analysis
  • 5. India Juicer Mixer Grinder Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Size By Volume
  • 5.3. Product, Price & Variant Analysis
  • 6. India Food Processor Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Size By Volume
  • 6.3. Product, Price & Variant Analysis
  • 7. India Food Blender Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Size By Volume
  • 7.3. Product, Price & Variant Analysis
  • 8. India Electric Chopper Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Size By Volume
  • 8.3. Product, Price & Variant Analysis
  • 9. India Hand Mixer Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Size By Volume
  • 9.3. Product, Price & Variant Analysis
  • 10. India Induction Cooktop Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Size By Volume
  • 10.3. Market Share
  • 10.3.1. By Company
  • 10.3.2. By Region
  • 10.4. Product, Price & Variant Analysis
  • 11. India Electric Cooker Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Size By Volume
  • 11.3. Market Share By Company
  • 11.4. Product, Price & Variant Analysis
  • 12. India Microwave Oven Market Outlook
  • 12.1. Market Size By Value
  • 12.2. Market Size By Volume
  • 12.3. Market Share By Company
  • 12.4. Product, Price & Variant Analysis
  • 13. India Toaster Market Outlook
  • 13.1. Market Size By Value
  • 13.2. Market Size By Volume
  • 13.3. Market Share
  • 13.3.1. By Company
  • 13.3.2. By Product Type (Value & Volume)
  • 13.3.3. By Region
  • 13.4. Product, Price & Variant Analysis
  • 14. India Coffee Maker Market Outlook
  • 14.1. Market Size By Value
  • 14.2. Market Size By Volume
  • 14.3. Product, Price & Variant Analysis
  • 15. India Economic Snapshot
  • 16. PEST Analysis
  • 17. Policy & Regulatory Landscape
  • 18. Trade Dynamics
  • 18.1. Import
  • 18.2. Export
  • 19. Channel Partner Analysis
  • 20. India Electric Kitchen Appliances Market Dynamics
  • 20.1. Key Drivers
  • 20.2. Key Challenges
  • 21. Market Trends & Developments
  • 21.1. Popularity of Fast Cooked Western Food
  • 21.2. Fierce Competition between Organized and Unorganized Players
  • 21.3. Premium Mixer Grinders Fast Catching Up The Market
  • 21.4. Parallel Demand of Fresh Fruits and Juice Extractors
  • 21.5. Shift Towards Modular Kitchen & Modern Equipments
  • 21.6. Players Expanding To Tier II and Tier III Markets
  • 21.7. Surge in Number of Modern Retail Outlets
  • 21.8. Internet Driving Awareness and Online Purchases
  • 22. Competitive Landscape
  • 22.1. Porters Five Forces
  • 22.2. Company Profiles
  • 22.2.1. Bajaj Electricals Limited
  • 22.2.2. Butterfly Gandhimathi Appliances Limited
  • 22.2.3. Indian Fine Blanks Ltd.
  • 22.2.4. Kitchen Appliances India Limited
  • 22.2.5. LG Electronics India Pvt. Ltd.
  • 22.2.6. Groupe SEB India Pvt. Ltd.
  • 22.2.7. Panasonic India Pvt. Ltd.
  • 22.2.8. Philips India Limited
  • 22.2.9. Mittal Electronics (Sujata)
  • 22.2.10. Preethi Kitchen Appliances Pvt. Ltd.
  • 22.2.11. Samsung India Electronics Pvt. Ltd
  • 22.2.12. Stovekraft Pvt. Ltd.
  • 22.2.13. TTK Prestige Limited
  • 22.2.14. Whirlpool of India Ltd.
  • 23. Strategic Recommendations
  • 24. Disclaimer

LIST OF TABLES
Table-1: Pricing Analysis of Mixer Grinder Brands Available in India
Table-2: Pricing Analysis of Juice Extractor/Juicer Brands Available in India
Table-3: Pricing Analysis of Juicer Mixer Grinder Brands Available in India
Table-4: Pricing Analysis of Food Processor Brands Available in India
Table-5: Pricing Analysis of Food Blender Brands Available in India
Table-6: Pricing Analysis of Electric Chopper Brands Available in India
Table-7: Pricing Analysis of Hand Mixer Brands Available in India
Table-8: Pricing Analysis of Induction Cooktop Brands Available in India
Table-9: Pricing Analysis of Electric Cooker Brands Available in India
Table-10: Pricing Analysis of Microwave Oven Brands Available in India
Table-11: Pricing Analysis of Normal Toaster Brands Available in India
Table-12: Pricing Analysis of Pop-up Toaster Brands Available in India
Table-13: Pricing Analysis of Coffee Maker Brands Available in India
Table-14: India Economic Profile – 2014
Table-15: Product Portfolio of Bajaj Electricals Limited
Table-16: Key Facts of Bajaj Electricals Limited
Table-17: Product Portfolio of Butterfly Gandhimathi Appliances Limited
Table-18: Key Facts of Butterfly Gandhimathi Appliances Limited
Table-19: Product Portfolio of Indian Fine Blanks Ltd.
Table-20: Key Facts of Indian Fine Blanks Ltd.
Table-21: Product Portfolio of Kitchen Appliances India Limited
Table-22: Key Facts of Kitchen Appliances India Limited
Table-23: Product Portfolio of LG Electronics India Pvt. Ltd.
Table-24: Key Facts of LG Electronics India Pvt. Ltd.
Table-25: Product Portfolio of Groupe SEB India Pvt. Ltd.
Table-26: Key Facts of Groupe SEB India Pvt. Ltd.
Table-27: Product Portfolio of Panasonic India Pvt. Ltd.
Table-28: Key Facts of Panasonic India Pvt. Ltd.
Table-29: Product Portfolio of Philips India Limited
Table-30: Key Facts of Philips India Limited
Table-31: Product Portfolio of Mittal Electronics (Sujata)
Table-32: Key Facts of Mittal Electronics (Sujata)
Table-33: Product Portfolio of Preethi Kitchen Appliances Pvt. Ltd.
Table-34: Key Facts of Preethi Kitchen Appliances Pvt. Ltd.
Table-35: Product Portfolio of Samsung India Electronics Pvt. Ltd
Table-36: Key Facts of Samsung India Electronics Pvt. Ltd
Table-37: Product Portfolio of Stovekraft Pvt. Ltd.
Table-38: Key Facts of Stovekraft Pvt. Ltd.
Table-39: Product Portfolio of TTK Prestige Limited
Table-40: Key Facts of TTK Prestige Limited
Table-41: Product Portfolio of Whirlpool of India Ltd.
Table-42: Key Facts of Whirlpool of India Ltd.

LIST OF FIGURES
Figure-1: India Electric Kitchen Appliances Market Size - By Value 2010 - 2015 (INR Crore)
Figure-2: India Electric Kitchen Appliances Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-3: India Electric Kitchen Appliances Market Size - By Volume 2010 - 2015 (Million Units)
Figure-4: India Electric Kitchen Appliances Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-5: India Electric Kitchen Appliances Market Share - By Product Type By Value 2015
Figure-6: India Electric Kitchen Appliances Market Share - By Product Type By Value 2021F
Figure-7: India Electric Kitchen Appliances Market Share - By Product Type By Volume 2015
Figure-8: India Electric Kitchen Appliances Market Share - By Product Type By Volume 2021F
Figure-9: India Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-10: India Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-11: India Mixer Grinder Market Size - By Volume 2010 - 2015 (Million Units)
Figure-12: India Mixer Grinder Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-13: India Mixer Grinder Market Share - By Brand 2015 & 2021F
Figure-14: India Mixer Grinder Market Share - By Region 2015 & 2021F
Figure-15: India Mixer Grinder Market Share - By Category By Value 2015 & 2021F
Figure-16: India Mixer Grinder Market Share - By Category By Volume 2015 & 2021F
Figure-17: India Juice Extractor/Juicer Market Size - By Value 2010 - 2015 (INR Crore)
Figure-18: India Juice Extractor/Juicer Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-19: India Juice Extractor/Juicer Market Size - By Volume 2010 - 2015 (Million Units)
Figure-20: India Juice Extractor/Juicer Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-21: India Juicer Mixer Grinder Market Size - By Value 2010 - 2015 (INR Crore)
Figure-22: India Juicer Mixer Grinder Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-23: India Juicer Mixer Grinder Market Size - By Volume 2010 - 2021F (Million Units)
Figure-24: India Food Processor Market Size – By Value 2010 – 2015 (INR Crore)
Figure-25: India Food Processor Market Size Forecast – By Value 2016F – 2021F (INR Crore)
Figure-26: India Food Processor Market Size – By Volume 2010 – 2015 (Millions Units)
Figure-27: India Food Processor Market Size Forecast – By Volume 2016F – 2021F (Millions Units)
Figure-28: India Food Blender Market Size – By Value 2010 – 2015 (INR Crore)
Figure-29: India Food Blender Market Size Forecast – By Value 2016F – 2021F (INR Crore)
Figure-30: India Food Blender Market Size – By Volume 2010 – 2015 (Millions Units)
Figure-31: India Food Blender Market Size Forecast – By Volume 2016F – 2021F (Millions Units)
Figure-32: India Electric Chopper Market Size – By Value 2010 – 2015 (INR Crore)
Figure-33: India Electric Chopper Market Size Forecast – By Value 2016F – 2021F (INR Crore)
Figure-34: India Electric Chopper Market Size – By Volume 2010 – 2021F (Millions Units)
Figure-35: India Hand Mixer Market Size – By Value 2010 – 2015 (INR Crore)
Figure-36: India Hand Mixer Market Size Forecast – By Value 2016F – 2021F (INR Crore)
Figure-37: India Hand Mixer Market Size – By Volume 2010 – 2015 (Million Units)
Figure-38: India Hand Mixer Market Size Forecast – By Volume 2016F – 2021F (Million Units)
Figure-39: India Induction Cooktop Market Size - By Value 2010 - 2015 (INR Crore)
Figure-40: India Induction Cooktop Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-41: India Induction Cooktop Market Size - By Volume 2010 - 2015 (Million Units)
Figure-42: India Induction Cooktop Market Size Forecast - By Volume 2016F - 2021F (Million Units)
Figure-43: India Induction Cooktop Market Share - By Company By Volume 2015 & 2021F
Figure-44: India Induction Cooktop Market Share - By Region By Value 2015 & 2021F
Figure-45: India Electric Cooker Market Size - By Value 2010 - 2015 (INR Crore)
Figure-46: India Electric Cooker Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-47: India Electric Cooker Market Size - By Volume 2010 - 2021F (Million Units)
Figure-48: India Electric Cooker Market Share - By Company By Volume 2015 & 2021F
Figure-49: India Microwave Oven Market Size - By Value 2010 - 2015 (INR Crore)
Figure-50: India Microwave Oven Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-51: India Microwave Oven Market Size - By Volume 2010 - 2021F (Million Units)
Figure-52: India Microwave Oven Market Share - By Company 2015 & 2021F
Figure-53: India Toaster Market Size – By Value 2010 – 2015 (INR Crore)
Figure-54: India Toaster Market Size Forecast – By Value 2016F – 2021F (INR Crore)
Figure-55: India Toaster Market Size – By Volume 2010 – 2015 (Million Units)
Figure-56: India Toaster Market Size Forecast – By Volume 2016F – 2021F (Million Units)
Figure-57: India Toaster Market Share – By Company By Volume 2015 & 2021F
Figure-58: India Toaster Market Share – By Product Type By Value 2015 & 2021F
Figure-59: India Toaster Market Share – By Product Type By Volume 2015 & 2021F
Figure-60: India Toaster Market Share – By Region 2015 & 2021F
Figure-61: India Coffee Maker Market Size - By Value 2010 - 2015 (INR Crore)
Figure-62: India Coffee Maker Market Size Forecast - By Value 2016F - 2021F (INR Crore)
Figure-63: India Coffee Maker Market Size - By Volume 2010 - 2021F (Million Units)
Figure-64: Import of Electric Kitchen Appliances in India By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-65: Import of Electric Kitchen Appliances in India By Value 2010-11 to 2015-16 (USD Million)
Figure-66: Import of Electric Kitchen Appliances in India By Country By Volume 2015-16
Figure-67: Export of Electric Kitchen Appliances from India By Volume 2010-11 to 2015-16 (Quantity in Thousands)
Figure-68: Export of Electric Kitchen Appliances from India By Value 2010-11 to 2015-16 (USD Million)
Figure-69: Export of Electric Kitchen Appliances from India By Country By Volume 2015-16
Figure-70: Distribution Channel followed by Electric Kitchen Manufacturers in India
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India Electric Kitchen Appliances Market Outlook, 2021

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