India Baby Cosmetic Market Overview, 2022-28

Baby cosmetic products market comprises into three key segments namely, baby skin care, baby hair care and baby toiletries. The products involved in these categories, which promise to fulfil the requirements for taking care of a baby/an infant, commonly aged between o-4 years, falls under this industry. India is the second most populous country with 1.34 billion people, just after China. The country has 20.6% of the 0-4 years' child population of the world. India constitute for 20% of the child (0-4 years) population of the world. The number of live births in the country is estimated to be 27 million and hence India serves the opportunities for the market for the baby cosmetic products. India baby cosmetic market is one of the fast expanding markets in overall personal care industry of the country. The report covers the detailed insights of the baby skin care, baby hair care and baby toiletries products market in the Indian market. The report includes the depth segmental analysis along with the value analysis of baby cosmetic products. The report also covers the leading companies that are involved in the manufacturing of the various baby cosmetic products. The different brands and companies involved in the organized baby cosmetic market in India are also analysed in this report. The report also gives an idea on the product variant pricing analysis of each of the product available in the baby cosmetic market.

Baby cosmetic market is also segmented according to its application or usage of product. This includes the categories of bath products, pre-bath products and post-bath products. Baby skin care category involves the products such as baby massage oil, baby cream & lotion, baby soap & body wash, baby powder, etc.; whereas the products like baby shampoo & conditioner and baby hair oil belong to the baby hair care category. Baby diapers and baby wipes are the part of the baby toiletries, which is the largest segment within the baby cosmetic market in India, followed by baby skin care market. Baby hair care is still at an infancy level due to low consumption of baby shampoo and conditioner products. According to “India Baby Cosmetic Market Overview, 2022-2028”, baby cosmetic market is expected to witness higher growth in India with more than 11% CAGR, accounting for more than INR 21000 Crore.

The primary factors driving the demand for baby cosmetic products include rising awareness of baby health & hygiene, increasing disposable income of modern young parents, small average size of families, and growing per capita spending on baby. Currently baby toiletries segment is generating the largest revenue within baby cosmetic market. Urban consumers are contributing for the mainstream of sales of baby diaper in India. Moreover, rural consumers have also begun the usage of baby diapers, for which the credit goes to the endeavours by leading companies to increase awareness for baby hygiene.

International companies are operating the baby cosmetic products market in India and making efforts to penetrate the market through promotional activities and continuous investment in R&D. Domestic companies are also entering in these lucrative categories. At the same time, increasing private labels enhances the rivalry in battlefield. As people are giving more attention towards the baby hygiene and safety products side, existing players are offering and promoting the products on the basis of baby safety and hygiene. Manufacturers are promoting these products by celebrity endorsements by employing various promotional activities to make the consumers aware about the latest baby personal care products and variants. Procter & Gamble, Johnson & Johnson, Unicharm, The Himalaya Drug Company, and Dabur India Limited are the top most leading companies operating in the Indian baby cosmetic market.

Covid-19 Impacts:
COVID-19 had a negative impact on the market. This was because of the shutdown of the manufacturing facilities and plants owing to the lockdown and restrictions. Supply chain and transportation disruptions further crated hindrances for the market. In other words, the industry faced a backlash owing to the disruptions in value chain, including workforce losses, raw materials supply, trade and logistics, and uncertain consumer demand. The shutting down of industries reduced the supply and the broken supply chains made it difficult to meet the rising demand and further derailed the market growth rate. However, when some relaxations were given, e-commerce sales saw a rise owing to the rising penetration of online and e-commerce channels. The future as well of the market is on the brighter side owing to the increased proliferation of internet and e-commerce channels. Moreover, the leading market players are spreading brand awareness among the consumers through advertisements and promotional campaigns.

Key Segments
• Baby Skin Care Market - Baby Massage Oil, Baby Cream & Lotion, Baby Powder, Baby Soap & Body Wash/Shower Gel
• Baby Hair Care Market - Baby Shampoo & Conditioner, Baby Hair Oil & Detangles
• Baby Toiletries Market - Baby Diapers, Baby Wipes

“India Baby Cosmetic Market Outlook, 2027-28” discusses the following aspects of Baby Skin Care, Baby Hair Care and Baby Toiletries products in India:
How it will help solving your strategic decision making process??

The report gives an in-depth understanding of Baby Skin Care, Baby Hair Care and Baby Toiletries market in India
- To identify the on-going trends and anticipated growth in the next five years
- To anticipate the market size in 2021 and the growth rate by then
- The on-going market trends
- The key vendors in this market space
- The market opportunities and threats faced by the key vendors
Segmental Analysis of Global Baby Cosmetic Market
- India Baby Cosmetic Market Size, Share & Forecast
Segmental Analysis of India Baby Cosmetic Market
- India Baby Skin Care Market Size & Forecast
- India Baby Skin Care Market Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Skin Care Products
- India Baby Hair Care Market Size & Forecast
- India Baby Hair Care Market Value Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Hair Care Products
- India Baby Toiletries Market Value Size & Forecast
- India Baby Toiletries Care Value Market Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Toiletries Products
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with baby cosmetic market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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