India Tissues & Wipes Market Outlook, 2027-28

The Indian tissue and wipes market is one of the fastest growing categories in the hygiene industry in the country. The tissue paper market is segmented mainly into paper napkins, toilet paper, facial tissues, and other tissue-based products. The wipes market is mainly comprised of two categories, such as personal care wipes that include baby wipes, facial wipes, cosmetic wipes, hand sanitizing wipes, feminine wipes, intimate wipes, etc., and household cleaning wipes that include kitchen wipes, glass surface cleaning wipes, bathroom wipes, food service wipes, and automotive care wipes. The report covers the detailed insights of the tissues and wipes market in the Indian market. The report covers the Indian tissues and wipes market in a detailed segmental analysis with a value analysis. The report also covers the leading companies that are involved in the manufacturing of the various tissues and wipes products. The different companies involved in the organized tissues and wipes market in India are also analyzed in this report. The report also gives an idea of the product variant pricing analysis of each of the products available in the tissue and wipes market.

Tissues & wipes products have seen tremendous growth in recent years in India. The basic factors driving the demand for tissues and wipes include rapid urbanization; growing middle class people; rising awareness of health and hygiene; and the increasing availability of convenient hygiene products. According to the report, "India Tissues and Wipes Market Outlook, 2027-28" published by Bonafide Research, the market is anticipated to grow with more than 12% CAGR during the forecast period, registering more than INR 3000 Crore market size. In the current scenario, the paper napkin segment is generating the largest revenue within the tissue paper market. Institutional consumers are contributing to the majority of sales of tissue papers in India. In the wipes market, baby wipes products have shown immense growth, while personal hygiene wipes such as facial wipes, feminine wipes, etc. are at an early stage.

According to the report, the tissue paper market receives the maximum demand from institutional consumers such as hotels, restaurants, hospitals, and other commercial buildings. Wipes are also offered in conference and business centres in metro cities. A few international companies are present in the Indian market and are making efforts to develop the market. Domestic companies are also moving into these lucrative categories, which are also getting competition from private-label brands. As people are shifting more towards the hygiene side, existing players are offering and promoting products on the basis of hygiene. Manufacturers are promoting these products through celebrity endorsements and by employing various promotional activities to make consumers aware of the new wipes and tissue products and variants.
On account of several factors such as rising per capita income, changing consumer perception, and increasing preferences for hygiene products, the overall wipes market is projected to witness inclined growth. The vast variety of product categories provided by the wet wipes producers in the nation is another important factor driving the expansion of this market. In addition to the standard washing tissues like wet toilet paper, baby wipes, or hard surface wipes, other products like sunscreen lotion or deodorant are also available as wipes. Additionally, businesses are concentrating on releasing such goods on the market that serve the dual purposes of being environmentally friendly and effective at cleaning. As an illustration, consider businesses like Pampers and Mamaearth that provide baby wipes made with plant-based fiber. Therefore, these factors are anticipated to spur the growth of the wet wipes market over the forecast years.

The number of Internet users in India climbed from 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021, according to data from the Telecom Regulatory Authority of India, representing a quarterly growth rate of 3.79 percent. Due to the expansion of e-commerce, especially in light of India's rising rate of internet penetration, manufacturers now have new opportunities to connect with their clients. The online sales channel has greatly assisted in the evolution of the market in India by making it feasible to interact with clients in even the most remote locations and to expand distribution networks. In India, manufacturers are placing increasing emphasis on producing environmentally friendly goods, implementing sustainable methods from the very start of the manufacturing process, and working to lessen their carbon footprint. In order to compete with other companies and boost sales, manufacturers are also working to create reasonable and environmentally friendly products. In addition, the manufacturers are putting a focus on their product line and providing goods free of chemicals in order to meet the growing consumer demand for organic wet wipes.

A few international companies are present in the Indian market and are making efforts to develop the market. Domestic companies are also moving into these lucrative categories, which are also getting competition from private-label brands. The major companies operating in the Indian tissue market are Bella India Healthcare Pvt. Ltd., Beeta Machines Pvt. Ltd., Origami Cellulo Private Limited, SCA Hygiene Products India Private Limited, etc. Companies like Johnson & Johnson, Unicharm India, Pigeon India Pvt. Ltd., and The Himalaya Drug Company are controlling the baby wipes market, while Ginni Filaments Limited and Future Consumer Enterprises are the leading players in personal hygiene wipes.



Baby wipes have emerged as a big category, driven by new-age 'supermoms’ that are financially independent, educated, and internet-savvy. This segment was practically non-existent 10 years ago. Though still nascent, the category has been growing fast over the last couple of years. The market advanced on the back of an increasing baby population, rising penetration of sanitary protection coupled with a surge in disposable income. Many tissue and hygiene product manufacturers are finding pockets of growth, most notably small players like Nobel hygiene. As far as the competitive landscape is concerned, Procter & Gamble Home Products Ltd leads the market, and the top three players account for a higher market share in value terms.

COVID-19 Impacts:
During the COVID-19 pandemic, customers preferred visiting adjacent grocery/Kirana stores, pharmacies/drug stores, and e-commerce platforms for their purchases instead of hypermarkets and supermarkets due to the country's strict lockdown enforcement. Following the COVID-19 epidemic, brands concentrated on expanding their product portfolios on e-commerce platforms. However, important players have been focusing more on e-commerce as the lockdown limits have been loosened and consumers have become more tech-aware in India.

“India Tissues & Wipes Market Outlook, 2027-28” discusses the following aspects of tissues and wipes products in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of tissues and wipes market in India
- To identify the on-going trends and anticipated growth in the next five years
- To anticipate the market size in 2021 and the growth rate by then
- The ongoing market trends
- The key vendors in this market space
- The market opportunities and threats faced by the key vendors
- India Tissue Paper Market Size, Share & Forecast
- India Organized Tissue Paper Market Size, Share & Forecast
- India Unorganized Tissue Paper Market Size & Forecast
- India Tissues Segmental Analysis - By Brand, By Type, By End User
- Product, Price and Variant Analysis of Paper Napkin, Toilet Roll, Face Tissue, Pocket Hanky Tissues
- India Wipes Market Size & Forecast
- India Wet Wipes Market Size & Forecast
- India Dry Wipes Market Size & Forecast
- India Personal Care Wipes Market Size & Forecast
- India Baby Wipes Market Size, Share & Forecast
- India Personal Hygiene Wipes Market Size, Share & Forecast
- India Household Cleaning Wipes Market Size & Forecast
- India Wipes Segmental Analysis - By Brand, By Segment, By Type, By End User
- Product, Price and Variant Analysis of Baby Wipes, Facial Wipes, Hand Sanitizing Wipes, Make-up Removal Wipes
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with tissues and wipes market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.