India Pet Care Market Overview, 2029

The acknowledgment of western culture and changing ways of life in developing economies like India has expanded the adoption of pet animals. This in the result is supporting the growth of pet food, accessories, grooming market, and pet healthcare market. The overall India Pet Care market is expected to cross INR 10500 crores by the end of the year 2027-28. The emerging global trends and rising disposable income are the prime factors for such a market growth rate. The entry and expansion of many players into the pet care industry forecast a positive view for the market in India. Due to certain social and cultural constrictions, dog populations vastly outnumber that of cats in India. The hectic lifestyles developed due to modernization have made most urban dwellers time-handicapped, leading to an increased preference for commercially packaged pet foods. Products such as multivitamin, supplements, eye and ear care products, dental care/oral care products, diapers, etc. are some of the trending pet healthcare products in the market. The major market driver in the region is the high literacy level and disposable income, among nuclear families. In the Northern and Eastern regions, the families are more associated with farming and other traditional business. Thus the adoption rate of domestic cattle is higher than for fulfilling their agricultural and daily requirements. Mars International is the leading manufacturer and supplier of pet food products in the country. The company offers its low-cost products under pedigree and Whiskas brands. Mars International India Private Limited, with its Pedigree brand, remained the category leader with a value share of more than 20% in 2019-20.

According to the research report "India Pet Care Market Overview, 2029," published by Bonafide Research, the India Pet Care market is anticipated to grow at more than 20.15% CAGR from 2024 to 2029. Whilst some people keep their pets for entertainment or show off, some of them also adopt them to curb their loneliness. Of all the pets, dogs and cats are largely preferable as they are friendly and faithful. Though the people in rural areas don't spend much on ready-made foods or the grooming or accessories part, still they keep the pets for their interest. India is an emerging economy for the pet care market in the Asia-Pacific region and it has a lot of potential in the upcoming years. Stylish and cute pets are the global trends in the market which urge the demand for pet grooming products, allowing the segment to grow with an anticipated CAGR of more than 30%. At last, pet health care is most important for the healthy living of the pets. Vitamin and mineral deficiency, weaker bones and nails, shedding of hair or fur, poor eyesight, and hearing are the most common problems faced by pet owners. Hence, products such as Multivitamin, supplements, Eye and ear care products, Dental care/oral care products, diapers, etc. are some of the trending pet healthcare products in the market. The easy availability of these pet care products is a major attraction factor for pet parents. With the organized sales channel and rising demand, the India Pet Care Market is expected to see robust growth in the future.

Pet Food is the largest segment, with a rising demand for both dry and wet food products tailored to various pet breeds and health needs. The growing awareness of nutritional requirements has led to a surge in premium and organic pet food options, reflecting a shift towards higher quality diets. Pet Accessories, including toys, collars, and bedding, are also witnessing increased demand. As urban lifestyles evolve, pet owners are keen on providing their pets with comfortable and engaging products. The trend of pet personalization—such as custom collars and breed-specific toys—further propels this segment, as owners view their pets as family members. Pet Healthcare is crucial, driven by a growing focus on preventive care and regular veterinary check-ups. The rise in pet insurance and the introduction of advanced healthcare services, including telemedicine for pets, indicate a shift toward more proactive health management. With increased awareness of zoonotic diseases and vaccination needs, this segment is becoming vital in ensuring the well-being of pets. Pet Grooming services are gaining popularity, with more owners seeking professional grooming to maintain their pets’ hygiene and appearance. Mobile grooming services are emerging, catering to convenience-oriented urban customers. The growing trend of breed-specific grooming, alongside the influence of social media showcasing well-groomed pets, is further driving this segment.

In India, the pet food market is rapidly evolving, with dogs and cats being the most popular pets. Dog food dominates this segment, accounting for a significant portion of the market, as dog owners increasingly seek nutritious options. Leading brands offer a variety of dry food, wet or canned food, and snacks and treats, often fortified with vitamins and minerals. Innovations like grain-free and breed-specific formulations cater to the growing demand for tailored nutrition. Cat food is gaining traction as well, with a notable rise in premium wet and dry options that reflect feline dietary needs, including high protein and moisture content. Fish food is another niche yet important segment, driven by the popularity of home aquariums. High-quality flake, pellet, and freeze-dried foods are common, with innovations focusing on natural ingredients to enhance fish health. Bird food follows closely, encompassing seeds, pellets, and specialized mixes for various bird species. There’s a growing trend towards organic and fortified options to promote avian health. The "Others" category includes food for small mammals, reptiles, and exotic pets, which is also expanding. This segment sees innovative products like insect protein-based diets that cater to sustainability concerns.

Considered in this report
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• India Pet Care market with its value and forecast along with its segments
• Country-wise Pet Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Segments Type
• Pet Food
• Pet Accessories
• Pet Healthcare
• Pet Grooming

By Animals Type
• Dog Food
• Cat Food
• Fish Food
• Bird Food
• Others

By Food Type
• Dry Food
• Wet Or canned
• Snaks and treats
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Pet Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.