India Hand Hygiene Market Overview, 2022-28

This report covers a detailed insight on the hand hygiene market of India. Hand hygiene market is bifurcated mainly into liquid hand wash and hand sanitizers. Liquid hand wash contains a mix of water, triclosan, detergent, fragrance and moisturizers; which aims to serve as germ protector and keep away from infectants whereas hand sanitizers include high amount of alcohol which kills 99% germs after rubbing it on hands. The report covers leading companies that are involved in the manufacturing and marketing of various types of hand hygiene products. Major brands that are operating in the organized market are analyzed in this report. The report also gives an idea on the product price & variant analysis on different types of products available in the market. Hand hygiene product sales have seen a drastic growth in the recent years. Improving hand washing habits, growing awareness of infectious disease and the increasing availability of specialized hand hygiene products have been one of the major reasons for the consumption of hand hygiene products such as liquid hand wash and hand sanitizer.

According to “India Hand Hygiene Market Overview, 2022-2028”, players like Reckitt Benckiser, Hindustan Unilever, Godrej and Dabur India collectively capture more than 70% of the overall market. Various brands operating in the market include names like Dettol, Lifebuoy, Palmolive, Santoor, Savlon, Fem, Protekt, Pears, Lux, Medimix, Hamam, Chandrika, etc. Dettol and Lifebuoy are the prominent brands which are the most used product in India. Health concerns have now become a major factor for Indian consumers and so are the manufacturers who are trying to market these products with same aspect. The consumption of liquid hand wash is high as compared to hand sanitizers as the latter is still a new category for many consumers. People trust on liquid hand wash products as it helps them to maintain hygiene on daily basis, while hand sanitizers are more convenient where water and soaps are not available.

Indian consumers normally use liquid hand wash after eating or before eating, preparing food, after using toilet, after touching dusty things, etc in their daily lives. Raising health concerns and growing popularity of these products are expected to boost the overall hand hygiene market over the forecast period. More and more players are now interested to enter this segment and this is also one of the major reasons for future expansion of the market. Manufacturers are promoting awareness by celebrity endorsements, promotional activities and various health related campaigns to make sure that people become aware about the need of proper hand washing practices. Innovative packaging and delivery formats of liquid hand wash and hand sanitizer has given a convenient boost to the market and this will continue in near future through various new launches. Moreover, herbal substitutes for the hand hygiene products have been making inroads into the Indian market.

“India Hand Hygiene Market Overview, 2022-2028” discusses the following aspects of hand hygiene products in India:

The report gives an in-depth understanding of hand hygiene market in India:
- India Hand Hygiene Market Outlook
- India Hand Hygiene Market Size By Value & Forecast
- India Hand Hygiene Market Segmental Analysis: By Company, By Product Type
- India Liquid Hand Wash Market Size By Value & Forecast
- India Liquid Hand Wash Market Segmental Analysis: By Brand, By Packaging Type, By Ingredients, By End User
- India Hand Sanitizer Market Size By Value & Forecast
- India Hand Sanitizer Market Segmental Analysis: By Brand, By Product Type, By Segment, By End User
- The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of hand hygiene products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Manmayi Raval

Research Consultant

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