Chocolate is a typically sweet, usually brown, food preparation of cocoa beans, roasted and ground, often flavored, as with vanilla.
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In India, the hygiene products market has shown an explosive growth in recent years. The key growth drivers of chocolate industry in India are tradition of gifting sweets, shifting in consumer preference from traditional Mithai to chocolates, rising income levels and attractive pricing which is suitable for every pocket. The urban India and tier I, II cities have woken up to the fad of chocolate being considered as a gift proposition. While even till few years back sweets were the only option in delicacy gifting, over media exposure and smart marketing techniques have positioned chocolates as an alternative.
According to report, 'India Chocolate Market Outlook, 2029' published by Bonafide Research, total chocolate market has grown with 9% CAGR from 2023to 2029 in value terms. In volume terms, it is predicted to grow with significant CAGR during the forecast period. Total chocolate market is segmented into two broad categories i.e. Mass and Premium. It has three product viz. Dark chocolate, White chocolate and Milk chocolate. Milk chocolates have been always popular in India and contribute more than 70% of the total chocolate market.
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