Date : July 31, 2024
Share on :

Around the globe, cookies (including bar, sandwich, molded, pressed, rolled, and others) are becoming more and more popular as a quick and practical source of nutrition and energy.

Around the globe, cookies (including bar, sandwich, molded, pressed, rolled, and others) are becoming more and more popular as a quick and practical source of nutrition and energy.
Cookies are a very well-liked snack food all over the world, since they give the consumer essential nutritional nutrients like lipids, vitamins, minerals, and other ingredients. With the development of various styles and designs, as well as appealing packaging of cookies by various players, the global market for cookies is anticipated to grow. The variety of flavours in cookies, including oat, raisins, almonds, chocolate, etc., is driving up demand for them. People now prefer to eat cookies as snacks due to their growing health benefits. The fresh baked cookies are sold at bakeries and the factory-made cookies are sold at convenience stores and the sales mediums. The availability of a wide variety of cookies as a snack for consumers is one the major driving factors for the cookie market. It is a ready-to-use product and can be consumed at any time during the day. It is also available in different flavors, sizes, prices, or quantities and with attractive packaging which makes it convenient to store and carry. The global cookie market has seen significant change as a result of product advancements mostly motivated by safety and fitness concerns. For the purpose of expanding their target market in the worldwide cookie market, cookie producers are experimenting with fresh flavours, appealing containers, and safer ingredients.


According to the research report, "Global Cookie Market Outlook, 2030," published by Bonafide Research, the Global Cookie Market was valued at more than USD 42.90 Billion in 2024, and expected to reach a market size of more than USD 63.24 Billion by 2030 with the CAGR of 6.83% from 2025-2030. The demand for innovative cookie products is consistently rising in developed countries like the United States, the United Kingdom, France, etc. Due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavours, safe ingredients, and attractive packaging. Customers are increasingly rejecting items that appear or taste artificial, so businesses should advertise their use of genuine components. Consumer’s desire delectable products with unique flavours and combinations, and cookie makers seem to have understood the concept and executed it flawlessly. Leading manufacturers attempt to improve their long-standing, well-known core items, resulting in higher market growth and creative cookie offerings.
In North America, the main reason for the rise in consumption of these new and unprocessed products is the increasing awareness of the transparency of the ingredients used in these products, which is boosting the market across the region.

North America dominates the global cookies market, driven by high consumption rates, strong brand presence, and continuous product innovation. The United States, in particular, is a major contributor to market growth, with a well-established bakery industry and a long-standing culture of cookie consumption. Popular brands like Oreo, Chips Ahoy, Pepperidge Farm, and Toll House have a strong foothold in the region, supported by widespread availability in supermarkets, convenience stores, and online retail channels. Consumer demand for premium, healthy, and indulgent cookies fuels innovation in the sector. North American manufacturers are actively introducing gluten-free, sugar-free, and plant-based cookies to cater to health-conscious consumers. Additionally, the growing trend of protein-enriched and functional cookies aligns with fitness and wellness trends in the region. The convenience of on-the-go snacking and the popularity of individually packed cookies further drive sales. E-commerce plays a crucial role in the North American cookies market, with major online retailers offering a wide selection of international and artisanal cookie brands. With its strong bakery culture, continuous product diversification, and consumer preference for both traditional and innovative cookies, North America is expected to maintain its leadership in the global cookies market.

The global cookies market is highly diverse, offering a variety of product types catering to different consumer preferences. Bar cookies are gaining popularity due to their chewy texture and convenience, often enriched with nuts, chocolate, or fruits. Drop cookies, such as chocolate chip and oatmeal cookies, dominate the market due to their easy preparation and widespread appeal. Molded cookies, shaped before baking, cater to premium and artisanal segments, offering visually appealing designs. Rolled cookies, including classic sugar cookies, remain a favorite for their decorative potential, especially during festive seasons. Sandwich cookies, filled with cream or jam, hold a strong position due to their indulgent taste and branding efforts by major players. The others category, which includes pressed cookies, no-bake cookies, refrigerator cookies, and icebox cookies, caters to niche markets focused on convenience and unique textures. The increasing demand for artisanal and premium cookies continues to shape innovations in this segment. Ingredient preferences in cookies have evolved significantly due to rising health consciousness. Traditional cookies, made with refined flour, butter, and sugar, continue to dominate, but alternative options are rapidly expanding. Gluten-free cookies cater to consumers with dietary restrictions, offering formulations using almond flour, rice flour, or oat flour. Organic cookies, free from synthetic additives and pesticides, appeal to clean-label seekers. The vegan cookies segment is growing due to the rising adoption of plant-based diets, replacing dairy and eggs with alternative ingredients. Sugar-free cookies, formulated for diabetic-friendly and low-carb diets, utilize natural sweeteners like stevia and monk fruit. These evolving preferences indicate a shift toward healthier cookie options without compromising on taste and indulgence.

Packaging plays a crucial role in maintaining cookie freshness and extending shelf life. Rigid packaging, including tins and plastic containers, is preferred for premium and festive offerings, ensuring product integrity and aesthetic appeal. Flexible packaging, such as pouches and flow wraps, dominates the market due to its cost-effectiveness, lightweight nature, and convenience for on-the-go consumption. The others category, which includes rigid plastic and glass packaging, is used mainly for specialty and gourmet cookies, emphasizing product visibility and premium positioning. Sustainable and eco-friendly packaging innovations are shaping consumer choices, with brands increasingly adopting biodegradable and recyclable materials. The distribution of cookies is expanding across multiple channels to meet consumer demand. Supermarkets and hypermarkets remain dominant, offering a wide selection of brands and bulk purchasing options. Convenience stores cater to impulse buyers, providing single-serve and snack-sized options. Specialty stores focus on premium, organic, and artisanal cookies, appealing to niche markets. The E-commerce/online segment is experiencing rapid growth, driven by the convenience of home delivery, subscription models, and direct-to-consumer brands. Other channels, including vending machines and foodservice establishments, contribute to market expansion, especially for on-the-go consumption. Digitalization and omnichannel strategies continue to reshape cookie retail dynamics globally.
Bonafide Logo

Around the globe, cookies (including bar, sandwich, molded, pressed, rolled, and others) are becoming more and more popular as a quick and practical source of nutrition and energy.

  • Share on :

Contact usWe are friendly and approachable, give us a call.