The increasing adoption of smart washing machines and automated detergent dispensers is transforming the way consumers approach fabric care.
Consumer Goods & Services
New trend among the younger population all around the world is self-care, which creates higher demands for personal care appliances.
Growing corporate culture and the number of working professionals have significantly contributed to an increase in personal grooming awareness. Personal care & grooming have now become a part of everyone’s life to be healthy and look good in society. Personal Care appliances are the electronic devices which are used for grooming, beautification and personal hygiene, such as hair straightener, hair dryer, hair styles, powered toothbrush, power shaver, trimmer and epilator. These types of devices are available in a wide range of portable, different sizes and can easily be taken anywhere. Also, the devices are available in wired or wireless form (battery operated). The increasing influence of beauty industry trends on millennials to maintain their overall appearance is driving market expansion. Personal care appliances include electric devices used for grooming, beautification, and personal hygiene. Personal care appliances offer benefits such as time savings and better results as compared to the traditional procedures used commercially. There is a rise in awareness regarding personal grooming, which adds fuel to the overall market demand for this segment. Growing online sales escalates the market growth of this segment for the projected period. However, lack of durability is a restraint for this market during the forecasted period. The growing disposable income has resulted in increasing the spending capability of the population, which positively impacts the market growth of the personal care appliances market as a greater number of such appliances are purchased by individuals for personal care.
According to the report, “Global Personal Care Appliance Market Outlook, 2029”, published by Bonafide research, the Personal Care Appliances market was valued at USD 23.61 Billion in 2023 and it is anticipated to grow with a CAGR of more than 6.50% from 2024 to 2029, achieving USD 34.21 Billion by 2029. The growing geriatric population is a major end-user of such appliances, which is another driving factor for this market. The e-commerce industry is expanding as a result of rising internet usage and an increase in smartphone users across the region. Vendors are concentrating on enhancing their R&D processes and pricing policies. Their ability to charge more for their products gives them the chance to make significant profits. Additionally, growing consumer interest in health and wellness is fueling the market's expansion of personal care appliances. One of the key factors propelling personal care appliances and tools across the region is the increased focus on beauty and personal care products. Additionally, social media has significantly increased its influence in the worlds of trendsetting, makeup, hair, and fashion. Several factors have contributed to this upward trajectory. There is an increasing emphasis on health, body image, self-grooming, and hygiene among consumers, which has significantly driven the demand for personal care appliances. The influence of social media and emerging fashion trends has further heightened awareness about personal grooming, leading to a surge in the adoption of these devices. Technological advancements have also played a crucial role in shaping the market. The introduction of smart personal care appliances equipped with advanced features has attracted tech-savvy consumers seeking innovative solutions for their grooming needs.
The Asia Pacific region is among the key markets for personal grooming products, as awareness regarding hygiene and personal grooming is unprecedented across the region. With the majority of beauty-conscious consumers focusing on enhanced hair services, hair care products are emerging as one of the most promising segments of the personal care appliances market. Asian countries account for a sizable portion of total demand. Because Asian consumers are price-sensitive, low-cost offerings of these products on online channels have a strong influence on them, making APAC one of the most popular avenues for market growth. Further, in Europe, the drop in salon visits by customers is one of the major factors influencing the need for personal care appliances. The personal care appliances market is substantial and is expected to grow significantly over the next years. Furthermore, Europe is seeing an increase in demand for natural components in personal care products. One of the main drivers of the South American hair care appliances market is consumers' rising concern for their appearance, particularly their hair. Both men and women utilize these techniques to express themselves through their hairstyles and win admiration. Having gorgeous hair not only boosts one's self-esteem but also raises the demand for hair care products. In Middle East & Africa region, increasing disposable income has led to an increase in spending on personal care devices, and the rising prevalence of skin and hair problems is fueling the Middle East and Africa market for personal care appliances.
The global personal care appliances market is experiencing significant growth, driven by increasing consumer awareness of grooming, hygiene, and self-care. Hair care appliances, including hair dryers, straighteners, and curling irons, remain dominant in the market. The rising influence of social media, fashion trends, and celebrity endorsements has fueled demand for high-quality, technologically advanced hair care devices. Many brands are incorporating smart features such as temperature control and ionic technology to enhance hair protection and styling efficiency. Hair removal appliances, including electric shavers, epilators, and laser hair removal devices, are witnessing strong demand due to the growing preference for at-home grooming solutions. Consumers are increasingly investing in long-lasting hair removal solutions, leading to the popularity of laser-based and IPL (Intense Pulsed Light) devices. The expansion of gender-neutral grooming trends has also contributed to the segment’s growth, with both men and women seeking advanced hair removal tools. Oral care appliances, such as electric toothbrushes and water flossers, have gained traction due to heightened awareness of dental hygiene. Innovations such as AI-powered toothbrushes, smart sensors, and Bluetooth connectivity have revolutionized oral care by offering real-time brushing feedback and personalized recommendations. The "Others" category includes skincare devices like facial cleansing brushes, massagers, and LED therapy tools. With the rising demand for professional skincare solutions at home, this segment is expected to see rapid growth, fueled by technological advancements and the increasing popularity of beauty-tech solutions worldwide.
The global personal care appliances market is rapidly evolving, driven by technological advancements and increasing consumer demand for convenient grooming solutions. Hair dryers remain a staple in this industry, with innovations such as ionic technology, adjustable heat settings, and lightweight designs improving hair protection and styling efficiency. The market is witnessing a shift toward professional-grade and compact, travel-friendly hair dryers to cater to diverse consumer needs. Hair straighteners have also gained popularity, especially with the integration of ceramic, titanium, and tourmaline plates that minimize hair damage while ensuring a sleek finish. Many brands are launching smart straighteners with heat sensors and auto-shutoff features to enhance safety and performance. Trimmers have become essential for both men’s and women’s grooming routines, with a growing preference for cordless, waterproof, and multi-functional designs. Beard trimmers, body groomers, and precision trimmers equipped with self-sharpening blades and extended battery life are increasingly sought after. Powered toothbrushes, particularly electric and sonic toothbrushes, are experiencing a surge in demand due to rising awareness of oral hygiene. Features such as pressure sensors, AI-driven brushing guidance, and multiple cleaning modes have enhanced their appeal. The "Others" category, which includes hair stylers, power shavers, epilators, and oral irrigators, continues to expand. Advanced hair styling tools with automated curling functions, skin-friendly power shavers, and efficient epilators cater to consumers seeking salon-quality results at home. Similarly, oral irrigators are becoming popular for their ability to enhance dental health through deep cleaning and plaque removal. As personal care technology advances, these appliances will continue to drive growth in the global market.
The global personal care appliances market is witnessing a growing shift in power supply preferences, with both wired and wireless (battery-operated) devices catering to different consumer needs. Wired personal care appliances, including hair dryers, straighteners, and powered toothbrushes, continue to hold a strong presence due to their consistent power output and uninterrupted performance. These appliances are preferred in professional settings such as salons and barbershops, where high power and reliability are essential. Wired devices often offer advanced heating elements, stronger motors, and longer lifespans, making them a trusted choice for intensive grooming needs. However, the dependency on electrical outlets and limited portability poses certain drawbacks, especially for consumers who travel frequently. On the other hand, wireless (battery-operated) personal care appliances are rapidly gaining traction due to their convenience, portability, and ease of use. Cordless trimmers, epilators, electric shavers, and rechargeable toothbrushes have become increasingly popular, driven by advancements in battery technology such as fast-charging capabilities and longer battery life. Lithium-ion batteries have enhanced the performance of wireless appliances, ensuring sustained usage without frequent recharging. Many high-end models now offer USB charging, making them ideal for on-the-go grooming. With the growing consumer preference for convenience, wireless personal care appliances are expected to dominate the market, particularly in regions where mobility and travel-friendly solutions are prioritized.
The global personal care appliances market is evolving to cater to diverse consumer needs across different gender segments: male, female, and others. Each category has distinct preferences, driving innovation and product expansion in the industry. Male consumers primarily seek grooming tools such as electric shavers, trimmers, and beard stylers. The growing trend of self-grooming has led to the increased adoption of advanced trimmers with precision cutting, waterproof designs, and adjustable length settings. Multi-functional grooming kits, including body shavers and nose/ear trimmers, are also in high demand. Additionally, electric toothbrushes with smart features are becoming an essential part of men’s personal care routines. Female consumers dominate the market, with high demand for hair styling tools like hair dryers, straighteners, curling irons, and epilators. The beauty industry’s influence has led to the development of innovative appliances featuring ionic technology, ceramic coatings, and customizable heat settings for hair protection. Hair removal appliances, including laser hair removal devices and epilators, are also seeing rising demand. Additionally, skincare devices such as facial cleansing brushes and LED therapy tools are gaining traction as women seek salon-like results at home. The others category represents an expanding market as brands embrace gender-neutral and inclusive grooming solutions. Unisex trimmers, electric shavers, and hair styling tools are gaining popularity, catering to a wider audience. With increasing awareness of diverse personal care needs, companies are launching products designed for all individuals, regardless of gender identity. This shift toward inclusivity is expected to drive innovation and growth in the global personal care appliances market.
The global personal care appliances market is expanding across multiple sales channels, catering to diverse consumer shopping preferences. Supermarkets and hypermarkets remain one of the leading distribution channels, offering consumers the advantage of physically testing and comparing products before purchasing. These large retail chains provide a wide range of personal care appliances, from hair dryers and trimmers to electric toothbrushes, often featuring promotional discounts and bundle deals to attract buyers. Their extensive reach and accessibility make them a preferred choice for many consumers. Specialty stores focus on premium and professional-grade personal care appliances, catering to consumers looking for high-performance and advanced technology products. These stores offer expert guidance, personalized recommendations, and exclusive high-end brands that may not be available in general retail outlets. Specialty stores for beauty, grooming, and oral care play a significant role in influencing consumer purchasing decisions, particularly for those seeking quality and innovation. Convenience stores serve as a secondary but essential sales channel, especially for smaller personal care appliances like trimmers, electric toothbrushes, and basic grooming kits. Their appeal lies in accessibility and quick purchase options, particularly in urban areas where consumers seek immediate solutions for their grooming needs. E-commerce has emerged as the fastest-growing sales channel, revolutionizing the personal care appliances market. Online platforms provide a vast selection of products, competitive pricing, customer reviews, and doorstep delivery, making them highly attractive to modern consumers. The rise of digital marketing, influencer endorsements, and subscription-based models has further fueled e-commerce growth. With increasing internet penetration and convenience-driven shopping behaviors, online retail is expected to dominate the market in the coming years.
According to the report, “Global Personal Care Appliance Market Outlook, 2029”, published by Bonafide research, the Personal Care Appliances market was valued at USD 23.61 Billion in 2023 and it is anticipated to grow with a CAGR of more than 6.50% from 2024 to 2029, achieving USD 34.21 Billion by 2029. The growing geriatric population is a major end-user of such appliances, which is another driving factor for this market. The e-commerce industry is expanding as a result of rising internet usage and an increase in smartphone users across the region. Vendors are concentrating on enhancing their R&D processes and pricing policies. Their ability to charge more for their products gives them the chance to make significant profits. Additionally, growing consumer interest in health and wellness is fueling the market's expansion of personal care appliances. One of the key factors propelling personal care appliances and tools across the region is the increased focus on beauty and personal care products. Additionally, social media has significantly increased its influence in the worlds of trendsetting, makeup, hair, and fashion. Several factors have contributed to this upward trajectory. There is an increasing emphasis on health, body image, self-grooming, and hygiene among consumers, which has significantly driven the demand for personal care appliances. The influence of social media and emerging fashion trends has further heightened awareness about personal grooming, leading to a surge in the adoption of these devices. Technological advancements have also played a crucial role in shaping the market. The introduction of smart personal care appliances equipped with advanced features has attracted tech-savvy consumers seeking innovative solutions for their grooming needs.
The Asia Pacific region is among the key markets for personal grooming products, as awareness regarding hygiene and personal grooming is unprecedented across the region. With the majority of beauty-conscious consumers focusing on enhanced hair services, hair care products are emerging as one of the most promising segments of the personal care appliances market. Asian countries account for a sizable portion of total demand. Because Asian consumers are price-sensitive, low-cost offerings of these products on online channels have a strong influence on them, making APAC one of the most popular avenues for market growth. Further, in Europe, the drop in salon visits by customers is one of the major factors influencing the need for personal care appliances. The personal care appliances market is substantial and is expected to grow significantly over the next years. Furthermore, Europe is seeing an increase in demand for natural components in personal care products. One of the main drivers of the South American hair care appliances market is consumers' rising concern for their appearance, particularly their hair. Both men and women utilize these techniques to express themselves through their hairstyles and win admiration. Having gorgeous hair not only boosts one's self-esteem but also raises the demand for hair care products. In Middle East & Africa region, increasing disposable income has led to an increase in spending on personal care devices, and the rising prevalence of skin and hair problems is fueling the Middle East and Africa market for personal care appliances.
The global personal care appliances market is experiencing significant growth, driven by increasing consumer awareness of grooming, hygiene, and self-care. Hair care appliances, including hair dryers, straighteners, and curling irons, remain dominant in the market. The rising influence of social media, fashion trends, and celebrity endorsements has fueled demand for high-quality, technologically advanced hair care devices. Many brands are incorporating smart features such as temperature control and ionic technology to enhance hair protection and styling efficiency. Hair removal appliances, including electric shavers, epilators, and laser hair removal devices, are witnessing strong demand due to the growing preference for at-home grooming solutions. Consumers are increasingly investing in long-lasting hair removal solutions, leading to the popularity of laser-based and IPL (Intense Pulsed Light) devices. The expansion of gender-neutral grooming trends has also contributed to the segment’s growth, with both men and women seeking advanced hair removal tools. Oral care appliances, such as electric toothbrushes and water flossers, have gained traction due to heightened awareness of dental hygiene. Innovations such as AI-powered toothbrushes, smart sensors, and Bluetooth connectivity have revolutionized oral care by offering real-time brushing feedback and personalized recommendations. The "Others" category includes skincare devices like facial cleansing brushes, massagers, and LED therapy tools. With the rising demand for professional skincare solutions at home, this segment is expected to see rapid growth, fueled by technological advancements and the increasing popularity of beauty-tech solutions worldwide.
The global personal care appliances market is rapidly evolving, driven by technological advancements and increasing consumer demand for convenient grooming solutions. Hair dryers remain a staple in this industry, with innovations such as ionic technology, adjustable heat settings, and lightweight designs improving hair protection and styling efficiency. The market is witnessing a shift toward professional-grade and compact, travel-friendly hair dryers to cater to diverse consumer needs. Hair straighteners have also gained popularity, especially with the integration of ceramic, titanium, and tourmaline plates that minimize hair damage while ensuring a sleek finish. Many brands are launching smart straighteners with heat sensors and auto-shutoff features to enhance safety and performance. Trimmers have become essential for both men’s and women’s grooming routines, with a growing preference for cordless, waterproof, and multi-functional designs. Beard trimmers, body groomers, and precision trimmers equipped with self-sharpening blades and extended battery life are increasingly sought after. Powered toothbrushes, particularly electric and sonic toothbrushes, are experiencing a surge in demand due to rising awareness of oral hygiene. Features such as pressure sensors, AI-driven brushing guidance, and multiple cleaning modes have enhanced their appeal. The "Others" category, which includes hair stylers, power shavers, epilators, and oral irrigators, continues to expand. Advanced hair styling tools with automated curling functions, skin-friendly power shavers, and efficient epilators cater to consumers seeking salon-quality results at home. Similarly, oral irrigators are becoming popular for their ability to enhance dental health through deep cleaning and plaque removal. As personal care technology advances, these appliances will continue to drive growth in the global market.
The global personal care appliances market is witnessing a growing shift in power supply preferences, with both wired and wireless (battery-operated) devices catering to different consumer needs. Wired personal care appliances, including hair dryers, straighteners, and powered toothbrushes, continue to hold a strong presence due to their consistent power output and uninterrupted performance. These appliances are preferred in professional settings such as salons and barbershops, where high power and reliability are essential. Wired devices often offer advanced heating elements, stronger motors, and longer lifespans, making them a trusted choice for intensive grooming needs. However, the dependency on electrical outlets and limited portability poses certain drawbacks, especially for consumers who travel frequently. On the other hand, wireless (battery-operated) personal care appliances are rapidly gaining traction due to their convenience, portability, and ease of use. Cordless trimmers, epilators, electric shavers, and rechargeable toothbrushes have become increasingly popular, driven by advancements in battery technology such as fast-charging capabilities and longer battery life. Lithium-ion batteries have enhanced the performance of wireless appliances, ensuring sustained usage without frequent recharging. Many high-end models now offer USB charging, making them ideal for on-the-go grooming. With the growing consumer preference for convenience, wireless personal care appliances are expected to dominate the market, particularly in regions where mobility and travel-friendly solutions are prioritized.
The global personal care appliances market is evolving to cater to diverse consumer needs across different gender segments: male, female, and others. Each category has distinct preferences, driving innovation and product expansion in the industry. Male consumers primarily seek grooming tools such as electric shavers, trimmers, and beard stylers. The growing trend of self-grooming has led to the increased adoption of advanced trimmers with precision cutting, waterproof designs, and adjustable length settings. Multi-functional grooming kits, including body shavers and nose/ear trimmers, are also in high demand. Additionally, electric toothbrushes with smart features are becoming an essential part of men’s personal care routines. Female consumers dominate the market, with high demand for hair styling tools like hair dryers, straighteners, curling irons, and epilators. The beauty industry’s influence has led to the development of innovative appliances featuring ionic technology, ceramic coatings, and customizable heat settings for hair protection. Hair removal appliances, including laser hair removal devices and epilators, are also seeing rising demand. Additionally, skincare devices such as facial cleansing brushes and LED therapy tools are gaining traction as women seek salon-like results at home. The others category represents an expanding market as brands embrace gender-neutral and inclusive grooming solutions. Unisex trimmers, electric shavers, and hair styling tools are gaining popularity, catering to a wider audience. With increasing awareness of diverse personal care needs, companies are launching products designed for all individuals, regardless of gender identity. This shift toward inclusivity is expected to drive innovation and growth in the global personal care appliances market.
The global personal care appliances market is expanding across multiple sales channels, catering to diverse consumer shopping preferences. Supermarkets and hypermarkets remain one of the leading distribution channels, offering consumers the advantage of physically testing and comparing products before purchasing. These large retail chains provide a wide range of personal care appliances, from hair dryers and trimmers to electric toothbrushes, often featuring promotional discounts and bundle deals to attract buyers. Their extensive reach and accessibility make them a preferred choice for many consumers. Specialty stores focus on premium and professional-grade personal care appliances, catering to consumers looking for high-performance and advanced technology products. These stores offer expert guidance, personalized recommendations, and exclusive high-end brands that may not be available in general retail outlets. Specialty stores for beauty, grooming, and oral care play a significant role in influencing consumer purchasing decisions, particularly for those seeking quality and innovation. Convenience stores serve as a secondary but essential sales channel, especially for smaller personal care appliances like trimmers, electric toothbrushes, and basic grooming kits. Their appeal lies in accessibility and quick purchase options, particularly in urban areas where consumers seek immediate solutions for their grooming needs. E-commerce has emerged as the fastest-growing sales channel, revolutionizing the personal care appliances market. Online platforms provide a vast selection of products, competitive pricing, customer reviews, and doorstep delivery, making them highly attractive to modern consumers. The rise of digital marketing, influencer endorsements, and subscription-based models has further fueled e-commerce growth. With increasing internet penetration and convenience-driven shopping behaviors, online retail is expected to dominate the market in the coming years.
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