The new niche for the startups- India Pet care Market: Bonafide Research

The Petcare industry has become the new big thing for start-ups in India, with many pet lovers carving a niche outside of the corporate world. Young entrepreneurs have converted the love for four-legged animals into a profitable market which is to cross INR 7500 crores with their innovations in products and services. Home4pet, Tailslife, Heads Up for Tails, Woofbnb, CollarFolk, and Dogsee Chew are some of the new competitors in the industry.

according to the recently published report of Bonafide Research, ""India Pet Care Market Overview, 2027-2028"", gives a comprehensive analysis of the pet care market of India for the segmentations of Pet Food, Pet Accessories, Pet Grooming & Pet Healthcare, along with in-depth analysis for market share by animal type, by food type, by accessories, by grooming product, by sales channel, by region, by cities, and by major companies.

Earlier pets were kept in the house to serve a purpose. However, today the scenario has changed completely with pets considered to be an important part of the family. They are being fed quality food and are being given good healthcare by owners. There is a growing preference for prepared pet food in comparison to homemade foods as people are now becoming aware of the fact that pets usually need more protein and calcium than human beings. Stylish and cute pets are the global trends in the market which urge the demand for pet grooming products, allowing the segment to grow with an anticipated CAGR of more than 30%.

In the last few years, there is a consistent rise in the number of start-ups for pet care products. These startups are in trend and making the life of pet owners more convenient. An IoT company, Nimble Wireless is bringing deep technology to pet care in India. The company raised $1 million from Prime Venture Partners and other investors in early 2016-17. Its app-based service RVPetSafety helps monitor pet’s environmental temperature on the go. The app was developed keeping in mind how sensitive pets can be in temperatures above 102o F and below 32o F. The device comes with 12 sensors that together measure parameters like humidity, light, proximity, etc. Home4pet E-Commerce Private Limited aims to be a one-stop e-commerce and service portal for pet owners in India. It sells products that range from pet food, pet grooming, pet toys, accessories, designer clothing, and bedding, etc. Pune-based Woofbnb is an e-commerce and pet care aggregator. 

The e-commerce section of this portal sells pet care and grooming products while the aggregator model is for grooming and sitting. A dog-walking service comes with a monthly or yearly subscription for time-strapped pet-owning busy professionals. Dogsee Chew is a product of Bangalore-based Khanal Foods Private Limited and makes human-grade food for pet dogs. Made of Yak milk and other organic ingredients, manufactured in Sikkim and Darjeeling, it is also a source of income for the farmers in the region. Heads Up For Tails, positioned as a luxury brand, was launched in the year 2008 by RashiNarang. The company mainly focuses on premier designer bedding, accessories, and apparel for affluent pet lovers and owners. Their products range from comfy and customized dog beds, chic collars, leashes, and fashionable dog apparel to an exclusive range of accessories.

Major companies operating in the pet care market of India are Mars International India Private Limited, Venky's (India) Limited, Royal Canin India Private Limited, Indian Broiler Group, and Provimi Animal Nutrition India Private Limited.